| Type | Private Company |
|---|---|
| Industry | Visual art, Television advertisement |
| Founded | Venice, California (May 21, 2000) |
| Founder | Mathew Cullen, Javier Jimenez |
| Headquarters | |
| Products | Music Videos, Advertisement |
Number of employees | 50 |
| Website | http://www.motiontheory.com/ |
Motion Theory was an American production company founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company was located in Marina Del Rey in Los Angeles, California, United States. The company produced hundreds of projects and was awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster included Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory held the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.
History
In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25,000-square-foot (2,300 m2) space in Marina del Rey in Los Angeles, CA.
On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.
In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.
Awards
The motion theory award list:
| Project | Field | Award | Year | Nominee or won |
|---|---|---|---|---|
| Buick: Behind the Beauty | Short-film | Bessie | 2010 | won |
| Tanqueray Resist Simple | Short-film | AICP SHORTLIST | 2010 | won |
| NFL Network Run | Commercial | Emmy | 2010 | won |
| Katy Perry: California Gurls | Music Video | MTV EMA (Europe) | 2010 | won |
| Katy Perry: California Gurls | Music Video | MTV VMA | 2010 | Nominee |
| The Black Eyed Peas: Boom Boom Pow | Music Video | Grammy: Best Music Video | 2009 | Won |
| HP: Fergie | Commercial | AICP | 2009 | Won |
| Weezer: Pork and Beans (song) | Music Video | Grammy: Best Music Video | 2008 | Won |
| Adele: Chasing Pavements | Music Video | MTV VMA | 2008 | Nominee |
| HP: Pharrell | Commercial | AICP | 2007 | Won |
| Microsoft Zune: Two Little Birds | Commercial | AIGA, SIGGRAPH | 2007 | Won |
| HP: Paulo Coelho | Commercial | SIGGRAPH | 2007 | Won |
| Reebok Wrapshear | Commercial | Silver Clio | 2006 | Won |
| Beck: "Girl" | Music Video | MVPA | 2006 | Won |
| Nike Presto 04 | Commercial | AICP, ADC GOLD, D&AD | 2004 | Won |
| Nike Flow | Commercial | AICP | 2004 | Won |
| ESPN Evolution | Commercial | AICP | 2003 | Won |
| Direct TV ESPN Fullcourt | Commercial | AIGA | 2003 | Won |
See also
References
External links
- "Motion Theory". Archived from the original on 2013-04-01.
- Berelowitz, Marian (23 March 2011). "Q&A with Mathew Cullen, co-founder of new studio Mirada". J Walter Thompson Intelligence]]. Archived from the original on 2011-05-27.
- Kit, Borys (25 February 2011). "Guillermo del Toro to Direct Commercials". The Hollywood Reporter.
- Lussier, German (25 February 2011). "Guillermo Del Toro To Direct Commercials Now, Too". SlashFilm.
- Mehta, Diane (February 2008). "Loco Motion". Fast Company. Archived from the original on 2011-11-20. Retrieved 2010-09-09.
- "More Data from Motion Theory". Motionographer. 2010-04-14. Retrieved 2010-09-19.
