My First Sony was a series of smaller-scale electronics made by Sony in the mid-late 1980s intended for use by children. They were made of brightly colored plastic, usually red, and large colorful buttons with simplified controls. My First Sony products included a Walkman, amplified microphone with tape deck, recording tape deck, Boom box, alarm clock, electronic sketch pad, and headset walkie talkies. New York-based voiceover artist Chuck McKibben was the network TV spokesman, accompanied by children singing a jingle that went "I like pizza pie, I like macaroni, but what I love is My First Sony!"

In the Spanish translation, the jingle said: "Me gusta cantar, andar en un pony, pero prefiero Mi primer Sony" (I like to sing, to ride a pony, but I prefer My First Sony)

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  My First Sony microphone
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  My First Sony Walkman
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  My First Sony FM radio receiver ICF-1 shown in the Huis van Alijn museum

External links

Wikimedia Commons has media related to My First Sony.

• Sony Product Design History