Adventure Travel
MAN Citysmart in Cardiff bound for Llandough
ParentComfortDelGro
Founded2008
HeadquartersCardiff
Service areaSouth Wales
Service typeUnited Kingdom Bus & coach services
Routes59
DestinationsCardiff, Swansea, Pontypridd, Gowerton
DepotsCardiff, Swansea, Pontypridd
Websitewww.adventuretravel.cymru

Adventure Travel[1] (stylised as Adventuretravel; formerly NAT Group and New Adventure Travel) is a bus and coach company in South Wales. It is a subsidiary of ComfortDelGro.

History

Former logo

Established in 2008 with four buses, Adventure Travel has now grown to have over 100 buses and coaches in its fleet from May 2020 - with most buses being second-hand from London.

Adventure Travel purchased Humphrey's Coaches of Pontypridd in 2011, and has since purchased the businesses of VR Travel of Merthyr Tydfil in October 2013[2] and Select Local Bus of Neath in 2015.[3][4]

In February 2018 the business was purchased by ComfortDelGro. Adam Keen of Damory Coaches was appointed managing director of New Adventure Travel.[5]

It was confirmed in late 2019 that the business is being progressively rebranded to Adventure Travel - with the coaching side of the business being rebranded to Adventure Coachlines.[6]

In May 2020, Adventure Travel permanently ceased all operational work in mainland Europe due to COVID-19 pandemic, and is now focusing on its United Kingdom bus and coach services.[7]

Routes

Adventure Travel have won various routes in their operation, these include:

Controversy

In May 2015 the company faced criticism for two adverts on the back of its route X1 buses which showed a scantily clad woman and man holding a placard saying "Ride me all day for £3". Adventure Travel said that the advertising campaign had been a "tongue-in-cheek" effort to target the younger generation and no offence had been intended, but that due to the volume of complaints, it would remove the adverts immediately.[13]

In March 2019, Adventure Travel was fined £17,550 for buses not running to registered timetables. The company also had 4 buses taken off the road due to them having defects. ComfortDelGro claimed this was due to staff shortages, and the company have since implemented new software with better monitors to make sure routes run the schedule.[14]

2019 saw residents of Thornhill, Cardiff rebel against Adventure Travel's X8 service.[15] The route has since been amended.

Fleet

One of the ex-Metroline Alexander Dennis Enviro200's transferred from Metroline - spotted in Southerndown

As of July 2020, Adventure Travel operated around 120 vehicles out of depots in Cardiff, Pontypridd and Swansea.[16] The bus service fleet mainly consists of second-hand vehicles, either from London operators or their sister company, Metroline. The group also previously operated older vehicles like Alexander ALX400 and Plaxton President, but due to the fleet standardisation program they have all been retired.

Adventure Travel currently, as of May 2020, operate the following vehicles in their bus service fleet:

Depots

N4 branded MCV Evolution in Crindau, Newport

Adventure Travel's headquarters are at Coaster Place in Cardiff. However, the company also operate depots at Taff's Well (Pontypridd) and Swansea. The group have also previously operated depots at the following locations:

Newport Depot

Adventure Travel previously ran a number of commercial services[17] to compete with Newport Bus after Adventure Travel won their school services, enabling them to run bus routes off the back of them.

Subsequently, Adventure Travel withdrew from Newport and closed its Newport depot. The only Adventure Travel routes that remain in Newport are the R1 between Newport bus station and Risca, and the Sainsbury's Free Bus - both these routes are run by the group's Cardiff depot.

Skewen

Following the purchase of Select Local Bus of Neath, Adventure Travel ran a number of ex-Select routes[18] and vehicles from this depot.

Adventure Travel has now largely withdrawn from Neath and only provides limited services.

Abercrave

Adventure Travel purchased the Abercrave depot when Crossgates Coaches ceased trading. The depot was used for storage but was sold and is now closed.

References

  1. ↑ Companies House extract company no 6507924 New Adventure Travel Limited
  2. ↑ NAT Group officially purchases Merthyr Tydfil based VR Travel NAT Group
  3. ↑ NAT Group purchases Select Local Bus of Neath NAT Group
  4. ↑ "NAT buys Select Bus Service assets" Coach & Bus Week 7 April 2015
  5. ↑ www.google.com https://www.route-one.net/people/adam_keen_joins_new_adventure_travel_group/&usg=AOvVaw1EKXVunsHnzXHx3gzowLkt. Retrieved 26 May 2020. {{cite web}}: Missing or empty |title= (help)
  6. ↑ "AdventureCoachlines (@AdvCoachlines) | Twitter". twitter.com. Retrieved 26 May 2020.
  7. ↑ "International Travel Announcement | NAT Group". www.natgroup.co.uk. Retrieved 26 May 2020.
  8. ↑ All change on Gower buses South Wales Evening Post 5 August 2014
  9. ↑ "Press Release August 2019 | NAT Group". www.natgroup.co.uk. Retrieved 26 May 2020.
  10. ↑ "X7 - TrawsHafren | NAT Group". Archived from the original on 25 January 2021. Retrieved 10 June 2020.
  11. ↑ Twitter https://twitter.com/nat_group/status/1270722440788762628. Retrieved 11 June 2020. {{cite web}}: Missing or empty |title= (help)
  12. ↑ "Cardiff North G1". Transport For Wales. Retrieved 11 June 2021.
  13. ↑ "South Wales 'Ride me' bus advert sparks online backlash". BBC News. 11 May 2015. Retrieved 12 May 2015.
  14. ↑ "Fined for Delays & Unsafe Buses – No X8 Buses Here". www.nox8buseshere.com. Retrieved 26 May 2020.
  15. ↑ "No X8 Buses Here – Say NO to NAT Group". www.nox8buseshere.com. Retrieved 26 May 2020.
  16. ↑ ComfortDelGro buys New Adventure Travel for £13.4 million Archived 10 February 2018 at the Wayback Machine Route One 7 February 2018
  17. ↑ "Services operated by Newport depot". Archived from the original on 25 March 2016.
  18. ↑ "Neath". Archived from the original on 25 October 2016.
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