2016–2019

Novikov won Ukraine's Strongest Man every year from 2016 to 2019.

In 2018, he had his first breakthrough performance, winning the Arnold Amateur Strongman World Championships. Through this, he qualified for the 2019 Arnold Strongman Classic, where he placed 7th overall.

In April 2019, he won the Arnold Strongman Classic South America, qualifying for the 2020 Arnold Strongman Classic. He beat Mateusz Kieliszkowski by 0.5 points, making it one of the tightest finishes in a strongman competition since the 2014 World's Strongest Man, where Zydrunas Savickas beat Hafthor Bjornsson by the same amount. In May, Novikov won the Arnold Strongman Classic Africa.

In June, Novikov competed at his first World's Strongest Man contest. In the heats, 4-times World's Strongest Man Brian Shaw won his group. Novikov was in second place, ahead of Trey Mitchell by 7 points. Novikov and Mitchell faced each other in the stone-off, where Mitchell would beat Novikov for a place in the finals.

In September, Novikov competed in the Arnold Strongman Classic Europe, placing 2nd, and in October he competed at World's Ultimate Strongman, placing 6th.

2020

In March, Novikov competed at the Arnold Strongman Classic, placing 5th, an improvement on 7th the year prior.

In May, Novikov took part in the first season of the World's Ultimate Strongman Feats of Strength series to set a world record for the Giant Dumbbell for Reps (100 KG). Novikov set the world record at 11 repetitions.^[3]

In November, with the absence of perennial favorite Mateusz Kieliszkowski and defending champion Martins Licis, who did not compete due to injury, Novikov won his first World's Strongest Man title, becoming the second youngest man to win the competition at just 24 years 278 days of age, after Jón Páll Sigmarsson won at 24 years 271 days of age in 1984.^[4][5][6] In the Max 18-inch Deadlift event, Novikov set a new world record by lifting 537.5 kg (1,185 lb).^[7]

In December, Novikov participated in the first ever annual Shaw Classic, placing 3rd overall.

2021

Novikov won both World's Ultimate Strongman shows that occurred in 2021: the first in Bahrain in March, and the second in Dubai in September. In July, Novikov won the Giants Live Strongman Classic in Royal Albert Hall, London. However, at the 2021 World's Strongest Man, he finished fourth in his heat, failing to qualify for the final. In doing so, he became the first World's Strongest Man reigning champion to compete at the following year's event and fail to qualify for the final since Magnús Ver Magnússon in 1997, nearly a quarter of a century prior. In October, Novikov placed 3rd at the first Rogue Invitational strongman competition.

2022

In March, Novikov placed second at the 2022 Arnold Strongman Classic.^[8] He later won Europe’s Strongest Man 2022, despite having limited training accessibility due to partaking in the draft for Ukraine. ^[9]

In June, he placed 3rd at World's Strongest Man,^[10] despite winning 3 of 6 events in the final. In July, Novikov defended his Giants Live Strongman Classic^[11] championship in Royal Albert Hall, London, winning 3 of 5 events. In August, Novikov would place 3rd at the Giants Live World Open, behind Mitchell Hooper and fellow Ukrainian Pavlo Nakonechnyy.

In August, he placed 4th at the 2022 Shaw Classic, breaking two world records on the first day, with a 1210lb hummer tire max deadlift followed by 8 reps on the 110kg circus dumbbell.

In October, at the Rogue Invitational, Novikov won the Cyr Dumbbell Ladder,^[12] and was consistent in the other 5 events to win the competition with one of the biggest prize purses in strongman history.^[13]

2023

In April, he placed 3rd at World's Strongest Man for the 2nd time in a row. This was his third podium at World's Strongest Man, the most for a Ukrainian.