Oliver T Hellriegel | |
|---|---|
 Hellriegel, 2008 | |
| Born | July 30, 1965 Kaiserslautern, Germany |
| Nationality | German American |
| Education | Kaiserslautern University of Technology University of Applied Sciences, Mainz |
| Occupation(s) | Author, Marketing Professor and Consultant |
| Website | www |
Oliver T. Hellriegel (born July 30, 1965) is a German–American author and consultant.
Career
Hellriegel heads the international MBA program at Macromedia University in Germany, where he is also teaching Foresight, Innovation and Leadership classes. He has been part of a digital learning initiative on Design Thinking.[1] Before joining Macromedia, he has been a faculty member in various universities since 2007, and held a position as Dean of Studies in Visual and Corporate Communications at Fresenius University's School of Design.
Oliver T. Hellriegel co-authored a book on Social Media (Social Media Compass)[2][3] and is considered a researcher in the field of effects on interpersonal relationships as well as using social media for news purposes. He is a frequent author in of Germany's leading magazines on digital transformation: iBusiness[4] as well as in various magazines and books.[5] He has been speaking at several research conferences all over Europe (Glocal: Inside Social Media, New York University Skopje, Macedonia;[6] IDEA:Exchange, Goldsmiths, University of London, UK; Munich Science Days, FOM University of Applied Sciences, Munich, Germany;[7] Digital Marketing Congress, University of Hamburg, Germany[8]).
Hellriegel is also a partner in a business consulting company, specializing in digital transformation. In his role as professor and consultant, he is a frequent member of a delegation to the Federal Ministry for Economic Affairs and Energy in Germany.[9]
References
- ↑ "MOOC Design Thinking | Macromedia University". www.mhmk-international.org. Retrieved 2016-01-18.
- ↑ "Social Media Kompass 2010/2011 - Aktuelles / Medienbibliothek BVDW". www.bvdw.org. Retrieved 2016-01-18.
- ↑ Social Media Kompass 2010/2011 (in German). Bundesverband Digitale Wirtschaft BVDW. 2010-09-15. ISBN 9783942262088. ASIN 3942262088.
- ↑ "Zukunft der Agenturen: Welche Megatrends Marketingagenturen radikal verändern". www.ibusiness.de. Retrieved 2016-01-18.
- ↑ Heymann-Reder, Dorothea (2011-01-01). Social Media Marketing: Erfolgreiche Strategien für Sie und Ihr Unternehmen (in German). Pearson Deutschland GmbH. ISBN 9783827330215.
- ↑ "Inside Social Media: Changes in the media landscape". 2009-10-25.
{{cite journal}}: Cite journal requires|journal=(help) - ↑ "Die Münchner Wissenschaftstage vom 18.-21.Juli 2009". www.muenchner-wissenschaftstage.de. Retrieved 2016-01-18.
- ↑ "Digital Marketing Congress 2011". Issuu. Retrieved 2016-01-18.
- ↑ "Wie war eigentlich der Fachkongress Digitale Gesellschaft? Ein Bericht | Initiative D21". www.initiatived21.de. Retrieved 2016-01-18.
Bibliography
- Hellriegel, Oliver T.; Kolo, Castulus (2022). CEO Communication in Social Media: Application of the ABC Social Media Impact Analysis and a New Communication Typology of Company Leaders (Technical report). macromedia University of Applied Sciences. doi:10.6084/m9.figshare.24212832. sr-2022-01. Retrieved September 29, 2023.
- Hellriegel, Oliver T.; Kolo, Castulus (2020). CEO Communication in Social Media: Derivation and Pilot Application of a Methodology Based on “Audience”, “Buzz”, and “Commitment” (“Social Media ABC Analysis”) (Technical report). macromedia University of Applied Sciences. doi:10.6084/m9.figshare.12164313. sr-2020-01. Retrieved August 31, 2023.
- Coskun, Anil; Hellriegel, Oliver T. (August 18–20, 2020). "The Potential of Voice Commerce: Attitudes and Behaviors in Ordering via Voice Assistant" (PDF). 2020 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption. Vol. 31. San Francisco, CA, USA: American Marketing Association. pp. 162–165. ISBN 978-0-87757-008-0.
- Hellriegel, Oliver T.; Panknin, Sabrina (2010). "Social Media in Bezug zu anderen Medien und heutigem Kommunikationsverhalten". Social Media Kompass 2010/2011 (in German). BVDW. pp. 12–15. ISBN 978-3-94226-208-8.