 | |
| Industry |
|
|---|---|
| Founded | 1 January 2008  |
| Founder | Lucas von Cranach |
| Headquarters | Greifswalder Straße 212, Berlin, Germany |
Key people | |
| Website | onefootball onefootball |
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OneFootball is a German platform-based football media company. The OneFootball app features live-scores, statistics and news[1] from 200 leagues in 12 different languages covered by a newsroom located in Berlin.[2] In 2019, OneFootball partnered up with Eleven Sports to have the rights to stream directly on the app La Liga in UK[3] and with Sky to transmit 2. Bundesliga and DFB-Pokal matches in Germany.[4] In 2020, OneFootball bought club-founded video forum Dugout. Speaking of the deal to Bloomberg, OneFootball CEO Lucas von Cranach said that the move will "benefit the whole football ecosystem with clubs, federations and leagues able to increase audience reach and harness our powerful data insights to gain a deeper understanding of their fans' engagement as the rise of advertising means they need to know as much as possible".[5]
History
The company was founded under the name Motain by Lucas Von Cranach in 2013.[6] In 2009, Von Cranach launched iLiga (THE football app abroad).[7] Following a move to the new HQ in Berlin, Motain and its products (iLiga and THE football app) were merged under the name of OneFootball.[8] On 7 September 2016 OneFootball was featured in the Apple keynote in San Francisco for the release of watchOS 3.[9] The management team, which included Silke Kuisle as CFO,[10] expanded in 2018 with the arrival of the ex-Puma CEO, Franz Koch, as the new COO and the SPORT1MEDIA ex-CEO Patrick Fischer, as the new CBO.[11] On 15 December 2020, the company took over Dugout, a multimedia forum founded by a host of Europe's biggest clubs, for reportedly more than $61 million.[12] In May 2022 OneFootball raised €300 million in a series D financing round led by Liberty City Ventures and included participation from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group and Alsara Investment Group.[13]
Controversies
Seven months after raising more than $300 million in NFT funds, the company made three waves of layoffs. [14] The first wave, comes after the termination of the partnership with the application Spitch, a football fantasy app. The end of this partnership will result in the dismissal of 10 employees in November 2022. A month later, the company repeats with 62 new employees laid off. [15] In early 2023, a new wave of dismissals arrived with 150 employees laid off. [16] Some rumours mention problems of management and discrimination affecting the mental health of employees. [17] In total, the company will have reduced its workforce by 40% in 4 months. In August 2023, a new wave of redundancies - the 4th in less than a year took place at OneFootball. The company is reducing its workforce to 250 employees. This comes just 1 year after an astronomical fund-raising of over 300 million dollars. [18]
Accusation of NFT Scams
The decision to terminate the AERA project in June 2023 related to OneFootball has sparked lot of bad reactions on social media, especially regarding accusations of scams involving NFTs. Some fans of the platform expressed their dissatisfaction by openly accusing OneFootball of being involved in a scam. Ledger Insight reports [19] that 50,000 NFT holders owned the 250,000 collectibles, valued in packs costing between $9 and $199, depending on their rarity. According to another source,[20] CEO Lucas Von Cranach explained 1 year ago "We are creating an accessible experience for Serie A fans - by being a true platform - they can own digital video moments through us and take them wherever they want - or nowhere - they are theirs, in perpetuity. As members of the community, fans will enjoy even more benefits as we expand our Web3 offering and launch other products". The promised expansion did not last, as the platform has been shut down since June 2023.
OneFootball broadcasting rights
| Competition | Country | Territorial Availability |
|---|---|---|
| Bundesliga |  Germany |
Rights in Brazil |
| 2. Bundesliga | ||
| DFL-Supercup | ||
| Danish Superliga |  Denmark |
Rights outside of Denmark |
| Úrvalsdeild karla |  Iceland |
Rights outside of Iceland |
| Kazakhstan Premier League |  Kazakhstan |
Rights outside of Kazakhstan |
| Latvian Higher League |  Latvia |
Rights outside of Baltics |
| NIFL Premiership | .svg.png.webp){kind=small} Northern Ireland |
Rights outside of UK |
| Eliteserien |  Norway |
Rights outside of Norway |
| Ekstraklasa |  Poland |
Rights outside of Poland (other selected territories are excluded) |
| Swiss Super League | .svg.png.webp){kind=small} Switzerland |
Rights outside of Switzerland, Italy, France, Germany and Austria |
| Slovak Fortuna Liga |  Slovakia |
Rights outside of Slovakia |
| Austrian Bundesliga |  Austria |
Rights outside of Austria (other selected territories are excluded) |
| K League 1 |  South Korea |
Rights outside of South Korea (other selected territories are excluded) |
| AFC Champions League and AFC Cup | Asia | Rights in UK, Spain, Asia, Mexico, Australia, New Zealand, MENA (except Israel), South Africa, Latin America (including Brazil), Netherlands, Italy, Malta and San Marino. [21] |
| UEFA Champions League | Europe | Some live matches on the App and the website by OneFootball in the outside of Europe from 2023–24 season. |
| UEFA Europa League | ||
| UEFA Europa Conference League | ||
| CONMEBOL Libertadores | South America | Highlights in outside of the Latin America from 2024 season. |
| CONMEBOL Sudamericana | ||
| CONMEBOL Recopa | ||
| Serie A |  Italy |
Live and Highlights on the App and on the website by OneFootball in the outside of the Italy from 2023–24 season. |
| Liga 1 |  Indonesia |
Rights outside of Indonesia (except Israel, Thailand, Malaysia, Vietnam, Cambodia, Singapore, Myanmar, Timor Leste, and Australia) |
| AFC Asian Cup | Asia | Rights outside of the Asia from 2023 season |
| Saudi Professional League |  Saudi Arabia |
Rights outside of the Saudi Arabia from 2023—24 season |
| J1 League |  Japan |
Rights in China, Southeast Asia, MENA, Turkey, Italy, Spain, Portugal, Brazil, and Latin America from 2024 season onwards |
OneFootball partnerships
| Competition | Country | Territorial Availability |
|---|---|---|
| La Liga |  Spain |
Highlights in UK via Premier Sports |
| DFB-Pokal | Germany |
PPV rights in UK via Premier Sports[22] |
| Liga Portugal |  Portugal |
PPV rights in UK via Premier Sports |
| Serie B | Italy |
PPV rights in Italy and US via Helbiz |
| Serie C | Italy |
PPV rights in selected international markets outside of Italy via Eleven Sports |
| Coppa Italia Serie C | Italy |
PPV rights in selected international markets outside of Italy via Eleven Sports |
| Campionato Primavera 1 | Italy |
Rights in Italy via Sportitalia |
| Campeonato Brasileiro Série A |  Brazil |
PPV Athletico Paranaense home games via Casimiro in Brazil. Highlights in Brazil via Grupo Globo Rights in Italy via Sportitalia[23] |
| Campeonato Brasileiro Série C | Brazil |
Group stage PPV rights in Brazil via NSports |
| Campeonato Paranaense | Brazil |
PPV rights in Brazil via NSports |
| Campeonato Catarinense | Brazil |
PPV rights in Brazil by NSports |
| Primera División de Argentina |  Argentina |
Rights in Italy via Sportitalia |
| Premier League |  England |
Rights in Indonesia via Emtek's SCM |
| 2023 AFC Asian Cup |  Qatar |
Rights in Indonesia via MNC Media |
| J1 League | Japan |
Rights in Brazil via Band, BandSports, Bradesco Esportes FM, Rádio Bandeirantes, SBT, and Record |
References
- ↑ Cook, James. "The 17 hottest tech startups in Germany". Business Insider. Retrieved 7 January 2020.
- ↑ "OneFootball - Soccer Scores - Apps on Google Play". play.google.com. Retrieved 7 January 2020.
- ↑ "'We want to be ahead of the curve': Why Eleven Sports and OneFootball are taking La Liga PPV". www.sportspromedia.com. 17 April 2019. Retrieved 7 January 2020.
- ↑ "OneFootball to stream Sky's 2. Bundesliga and DFB Pokal games". SportBusiness Media. 21 August 2019. Retrieved 7 January 2020.
- ↑ "OneFootball Agrees Takeover of Rival Soccer Streamer Dugout". Bloomberg.com. 15 December 2020. Retrieved 15 December 2020.
- ↑ "Wie Onefootball-Gründer Lucas von Cranach Größen wie Ex-Puma-CEO Franz Koch ins Team holt". Daily (in German). 12 December 2018. Retrieved 7 February 2020.
- ↑ Pöppl, Michael (14 July 2016). "Marktführer im Bereich "Fußball mobil"". Der Tagesspiegel Online (in German). Retrieved 7 February 2020.
- ↑ Pöppl, Michael (27 June 2016). "OneFootball". Der Tagesspiegel Online (in German). Retrieved 7 February 2020.
- ↑ "Keynote - WWDC 2016 - Videos". Apple Developer. Retrieved 7 February 2020.
- ↑ "the Hundert Vol. 4 - Startups Meet Fashion". Issuu. Retrieved 7 February 2020.
- ↑ "Ex-Puma CEO Koch and Sport1 Media chief Fischer join OneFootball | News | Sportcal". sportcal.com. Retrieved 7 February 2020.
- ↑ "OneFootball Agrees Takeover of Rival Soccer Streamer Dugout". Bloomberg.com. 15 December 2020. Retrieved 15 December 2020.
- ↑ "Dechert Advises OneFootball on its €300 Million Series D Funding Round".
- ↑ https://company.onefootball.com/news/onefootball-raises-ususd300-million-in-series-d-funding-to-accelerate-global
- ↑ https://company.onefootball.com/news/an-update-from-onefootball-founder-and-ceo-lucas-von-cranach
- ↑ https://company.onefootball.com/news/company-announcement
- ↑ https://www.glassdoor.com/Reviews/Onefootball-Reviews-E946221.htm
- ↑ https://www.sportbusiness.com/news/onefootball-headcount-shrinks-to-250-amid-further-redundancies/
- ↑ https://www.ledgerinsights.com/onefootball-serie-a-web3-nft/
- ↑ https://www.insideworldfootball.com/2022/07/20/serie-onefootball-launch-1300-strong-digital-moments-collection/
- ↑ "Asian Champions League - Where to watch". the-AFC. Retrieved 2 June 2023.
- ↑ "DFB Pokal and Liga Portugal to stream on OneFootball in UK via Premier Sports deal". Retrieved 4 December 2022..
- ↑ "OneFootball is teaming up with Sportitalia to bring more world-class football to fans in Italy". Retrieved 7 December 2022..