Oticon
Founded1904
FounderHans Demant
Headquarters
Smørum, Egedal
,
Denmark
ProductsHearing aids
Number of employees
3000+
ParentWilliam Demant Holding Group

Oticon is a hearing aid manufacturer based in Copenhagen, Denmark. The company is a subsidiary of the Demant Group. It was founded in 1904 by Hans Demant, whose wife was hearing impaired. The company claims to be the world's second-largest manufacturer of hearing aids, and uses a management style known as "spaghetti organization"[1][2] introduced by Lars Kolind[3][4][5] under his leadership between 1988 and 1998.[6][7][8]

Oticon has branches in several countries, including a production plant in Poland, with more than 3,000 employees worldwide.[9]

Oticon hearing aid

Oticon Medical

Oticon Medical is a sister company of Oticon, both being subsidiaries of the Demant Group.[10] Whereas Oticon specialises in hearing aids, Oticon Medical specialises in hearing implants and released its first products in 2009.[11] The company's Ponto bone conduction implant is now in its fifth generation.[12]

In 2013, Oticon Medical acquired Neurelec, a French producer of cochlear implants.[13] Using the acquired technology, the company developed its own Neuro cochlear implant system, which received FDA approval in 2021.[14]

In April 2022, Demant announced it had agreed to sell Oticon Medical to Australian company Cochlear Limited for DKK850 million and would exit the hearing implant business.[15]

References

  1. "Oticon A/S: Spaghetti Organization and Beyond". IBS Center for Management Research. Retrieved 12 September 2012.
  2. "Case Study: Revolution at Oticon A/S: The Spaghetti Organization (Condensed)". Harvard Business Review. Retrieved 10 September 2012.
  3. Peters, Tom (January 1994). Liberation Management. United States: Ballantine Books. p. 880. ISBN 0-449-90888-7.
  4. Ewing, Jack (6 August 2007). "Denmark's Masters of E-Mail Marketing". Bloomberg Businessweek. Archived from the original on 9 July 2012. Retrieved 12 September 2012.
  5. Poulsen, Per Thygesen (1993). Tænk det utænkelige: Revolutionen i Oticon. Denmark: Schultz Erhvervsbøger. p. 174. ISBN 87-569-7920-7.
  6. Tænk det utænkelige: Revolutionen i Oticon. 1993. ISBN 9788756979207. Retrieved 12 September 2012.
  7. "Think the Unthinkable (in Danish: Tænk det utænkelige!)". Kolind Kuren. Retrieved 12 September 2012.
  8. Morsing, Mette; Eiberg, Kristian (1998). Managing the Unmanageable for a Decade. Denmark: Oticon A/S. p. 244.
  9. "Oticon Hearing Aids". Apex Hearing. Retrieved 6 May 2014.
  10. "Oticon Medical – A company founded on care". earcommunity.org. Retrieved 24 March 2022.
  11. "Our history". www.demant.com. Retrieved 24 March 2022.
  12. "Oticon Medical bone-anchored hearing devices". Healthy Hearing. Retrieved 24 March 2022.
  13. Apr 2; Ear, 2013 | Behind the; Implants, Cochlear; News | 0 |, Industry (2 April 2013). "William Demant Acquires Neurelec, a French Manufacturer of Cochlear Implants". The Hearing Review. Retrieved 24 March 2022.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. "FDA approves Oticon Medical's Neuro cochlear implant system". MassDevice. 24 June 2021. Retrieved 24 March 2022.
  15. Ogg, Matt (27 April 2022). "Cochlear to acquire loss-making Oticon Medical for $170 million". Business News Australia. Retrieved 6 May 2022.
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