Pirch
TypePrivate
IndustryRetail
Founded2009 (2009)
San Diego, California
FounderJeffrey Sears
HeadquartersSan Diego, California
Number of locations
7
Area served
Southern California, United States
Key people
  • Steve Smith (CEO of PIRCH)
ProductsAppliances
RevenueIncrease US$150 Million
OwnerL Catterton
Number of employees
450
Websitepirch.com

Pirch (stylized as PIRCH) is a fixture and appliance retailer for kitchen, bath and outdoor products based in San Diego, California. Founded in 2009, the company expanded to ten metropolitan markets throughout the United States before pulling back to its four California stores in 2017.[1] The stores feature an experiential showroom that allows consumers to test living appliances and bathroom plumbing fixtures as they would in their homes, while being advised by sales consultants.[2]

History

The company was founded in San Diego in 2009 by a team of businessmen including Phil Roxworthy, James Fikes, and Tom Cavallo, under Rox Design DBA Fixtures Kitchen Bath Outdoor.[3]

On February 26, 2013, the private equity firm Catterton Partners announced its investment in Pirch as a minority shareholder.[4]

In September 2017 the company announced a change of focus, closing all its stores outside of California.[1]

References

  1. 1 2 Rupp, Lindsey (September 12, 2017). "Pirch, a Chain Lauded as a Retail Savior, Will Shut Most Stores". Bloomberg.
  2. "Pirch: Would you like a shower with that oven?". Chicago Tribune. Retrieved July 15, 2014.
  3. "Sec Form D".
  4. "Catterton-Backed Fixtures Living Changes Name to PIRCH". Wall Street Journal. 12 July 2013. Retrieved July 27, 2017.
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