Picture Play
Cover of the premiere issue (April 10, 1915)
CategoriesFilm
FrequencyWeekly
Monthly
First issueApril 10, 1915
Final issue1941
CountryUnited States
Based inNew York City
LanguageEnglish

Picture Play, originally titled Picture-Play Weekly was an American weekly magazine focusing on the film industry. Its first edition was published on April 10, 1915. It eventually transitioned from a weekly to a monthly magazine, before ending its production run, when it continued as Your Charm, in March 1941.

History

Picture-Play Weekly began as a weekly magazine on April 10, 1915.[1] By the end of the year it had become a semi-monthly magazine, and its name had changed to Picture-Play Magazine, changed to a monthly format several months later in March 1916. Its next transformation came in May 1927, when it shortened its title and removed the hyphen, taking its final name of Picture Play.[2] Published by Street & Smith, its original editor was Charles Gatchell, who began as a cartoonist, and thereby had a pictorial style.[3] By 1917 it had built up a circulation of over 200,000.[4] Along with Photoplay, Screen Play and Screen Romances, it was one of the more memorable film magazines of the first half of the 20th century.[5]

Picture Play ended its publication run when it continued as Your Charm, “The Magazine for Moderns,” in March 1941.[2][6]

References

  1. ↑ "The Online Books Page". University of Pennsylvania Library. Retrieved May 25, 2020.
  2. 1 2 Slide, Anthony (2010). Inside the Hollywood Fan Magazine. University Press of Mississippi. p. 241. ISBN 978-1604734140.
  3. ↑ Ramsaye, Terry (2012). A Million and One Nights. Routledge. p. 682. ISBN 978-1136247446.
  4. ↑ Newspaper and Magazine Directory. H.W. Kastor & Sons Advertising Company. 1918. p. 659.
  5. ↑ Randle, Quint (September 3, 2001). "A Historical Overview of the Effects of New Mass Media Introductions on Magazine Publishing During the 20th Century". First Monday. Archived from the original on December 30, 2016. Retrieved December 29, 2016.
  6. ↑ Payne, Chelsea L. (2021). Glamour, Incorporating Charm: Two Fashion Magazines for Working Women, 1939-1959 (PDF). Fashion Institute of Technology. Dissertation or ThesisFree access icon

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