Popular Photography
First issue, May 1937
General ManagerAdam Morath
FrequencyFully digital
Total circulation
(December 2012)		359,818[1]
Founded1937
CompanyRecurrent Ventures[2]
CountryUnited States
Based inNew York City
LanguageEnglish
Websitewww.popphoto.com
ISSN1542-0337

Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor. The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021.[3]

History

The first issue of Popular Photography was published in 1937. It was based in New York City[4] and owned by a number of companies during its lifetime, including Ziff Davis.[4] It was sold by Hachette Filipacchi Media U.S. to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[5]

One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."[6]

In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[7] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[8]

PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.[9]

See also

References

  1. ↑ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on April 18, 2014. Retrieved June 21, 2013.
  2. ↑ "Brands". Recurrent. Retrieved September 5, 2022.
  3. ↑ "About Us". Popular Photography. Retrieved June 21, 2022.
  4. 1 2 "Publication information". Popular Photography. Vol. 91, no. 3. March 1984. p. 6. ISSN 1542-0337. Retrieved February 7, 2016 – via Google Books.
  5. ↑ "Popular Photography". Popular Photography. Vol. 76, no. 9. September 2012.
  6. ↑ Durniak, John (December 20, 1992). "From Mind's Eye To Abstract Print". The New York Times.
  7. ↑ Gampat, Chris (March 6, 2017). "Bonnier Folds Popular Photography and American Photo Magazines". The Phoblographer. Retrieved April 28, 2017.
  8. ↑ Horgan, Richard (March 8, 2017). "Bonnier Shutters Popular Photography Magazine". Adweek. Retrieved March 12, 2017.
  9. ↑ "You should buy an instant film camera—here's how". Popular Photography. June 6, 2018. Retrieved November 15, 2021.
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