Positivo Tecnologia S.A.
Positivo
FormerlyPositivo Informática S.A. (1989–2017)
TypePublic
B3: POSI3
Industry
FoundedMay 1989 (1989-05)
FounderOriovisto Guimarães
Headquarters
Curitiba, Paraná
,
Brazil
Key people
Hélio Bruck Rotenberg (CEO)
Brands
RevenueIncrease R$ 5.89 billion (2022)
Increase R$ 306 million (2022)
Number of employees
3,500 (2022)
ParentGrupo Positivo
Subsidiaries
  • Hi Tecnologies
  • Quantum
  • Positivo BGH
Websitewww.positivotecnologia.com.br/en/
Footnotes / references
[1][2][3][4]

Positivo Tecnologia, also known was POSITEC, is a Brazilian technology company headquartered in Curitiba, Paraná. It was founded in 1989 under the name Positivo Informática, which it kept until 2017.[5] It is the I.T. branch of the Brazilian holding company Grupo Positivo.[6]

In 2023, its product portfolio included smartphones, laptops, computer servers, tablets, payment solutions, security cameras, smart gadgets for the home and offices,[7] electronic ballots, set-top box for Brazilian digital television, and educational softwares used in more than 40 countries. The company also serves as an OEM/ODM/EMS.

It is listed on the Novo Mercado of B3 as POSI3.

History

Founded by Oriovisto Guimarães and Helio Rotenberg in 1989 as a computer production line that was meant to meet Grupo Positivo's need to supply PCs to its clients, these being the group's own and partner schools.

On December 2009, Positivo Tecnologia incorporated Kennex (Boreo Comércio de Equipamentos), expanding the equipment line, aiming to start manufacturing goods for customers in classes C and D.

Market

Selected Product Overview (2022)

  • Total number of models (Smartphones): 26
  • Total number of models (Laptops/Notebooks): 16
  • Total number of models (Tablets): 10
  • Total number of models (Desktop PCs): 8

Further Products/Services

According to Grupo Positivo, Positivo Tecnologia:

  • Manufactures microcomputers.
  • Manufactures mobile phones, including smartphones.
  • Develops education software.
  • Runs education portals.
  • Provides teacher training and educational and technical support for Grupo Positivo partner schools.

Target market

Positec's target customers are Brazilians in classes C/D who have the need and purchasing power to buy a personal computer or mobile devices. The low-cost configurations alongside ong-term financing has allowed the company to build a national coverage and distribution model in 2004, selling the products in all major retail companies throughout Brazil.[8][9][10]

Positivo Tecnologia has diversified contracts with the Brazilian government for electronic ballots[11] to reduce its dependence on computer sales and variations in the economy.

References

  1. ↑ "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.
  2. ↑ "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
  3. ↑ "History and Corporate Profile". Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.
  4. ↑ Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
  5. ↑ Jéssica Sant’Ana (10 April 2017). "Positivo Informática muda de nome para dar ênfase à tecnologia" (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
  6. ↑ See Grupo Positivo website Archived 2011-07-06 at the Wayback Machine
  7. ↑ "Produtos inteligentes Positivo". www.tecmundo.com.br (in Brazilian Portuguese). 5 January 2022. Retrieved 2022-01-30.
  8. ↑ "Betboom: Compromisso com o Jogo Responsável e Seguro". 2023-07-06. Retrieved 2023-09-15.
  9. ↑ Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007
  10. ↑ "Apostas Responsáveis no Betvictor: Sua Segurança é Prioridade" (in Brazilian Portuguese). Retrieved 2024-01-14.
  11. ↑ "Com urna eletrônica, Positivo quer deixar de ser 'refém' do varejo de PCs". Terra (in Brazilian Portuguese). Retrieved 2022-01-30.
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