sovrn Holdings Inc.
TypePrivate company
IndustryInternet
Headquarters
Boulder, Colorado
Area served
Worldwide
ProductsComputer software
ServicesAdvertising
Websitesovrn.com

Sovrn Holdings is an online advertising technology firm based in Boulder, Colorado with offices in San Francisco, San Diego, New York City, and London.[1] Sovrn is a traditional ad exchange, but it takes the data it gleans from that and supplies it to publishers in the form of a dashboard, to give them the tools to better monetize and engage with their audiences.[2]"

John Battelle sold the direct sales arm of Federated Media Publishing to LIN Media in January 2014 and relaunched the company's programmatic advertising business, formerly Lijit Networks, as Sovrn Holdings.[3] Battelle appointed Walter Knapp, the former COO of Federated Media Publishing, to CEO of Sovrn Holdings.[4] According to MediaPost, the sale of Federated Media Publishing allowed "the publisher-side technology company to fully invest in all things programmatic, including real-time bidding (RTB), programmatic direct sales and private marketplaces.[5]

In November 2014, Quantcast ranked Sovrn as the world’s fourth largest publisher network reaching a monthly global audience of over 423 million people with more than 700 million monthly unique visitors. Quantcast also ranked Sovrn as the third largest publisher network in the United States reaching over 201 million people every month in the US.[6]

In September 2016, Sovrn acquired Zemanta's Editorial Assistant and Related Posts Wordpress products, which had over 260,000 Wordpress installs, from New York-based Zemanta Inc. for an undisclosed sum.[7] [8]

In July 2021, Sovrn acquired San Diego-based Proper Media for an undisclosed sum.[9]

References

  1. ↑ "sovrn.com".
  2. ↑ Robinson, James. "The ad game is rigged against online publishers, but Sovrn thinks it can be the answer". No. April 24, 2014. PandoDaily.
  3. ↑ Griffith, Erin (January 28, 2014). "Exclusive: Federated Media sells off 'direct sales' biz".
  4. ↑ Avery, Greg (January 28, 2014). "Federated Media makes Lijit a new Boulder online ad biz again". BizJournals.
  5. ↑ Loechner, Tyler (January 29, 2014). "Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp". MediaPost.
  6. ↑ "Ad Exchanges Top Quantcast&#39s List of Top Global Ad Networks and Platforms, Led by Rubicon Project". Quantcast. November 10, 2014.
  7. ↑ Uncategorized, Doug Storum-. "Boulder-based Sovrn acquires Zemanta technology". Boulderopolis. Retrieved 2017-05-18.
  8. ↑ "Boulder-based Sovrn acquires Zemanta technology". BizWest. 8 September 2016. Retrieved 9 August 2020.
  9. ↑ "Sovrn Holdings, Inc. Acquires Proper Media to Expand Solutions for Publishers". prnewswire. 14 July 2021. Retrieved 28 July 2021.
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