Oldsmobile

He founded the Olds Motor Vehicle Company in Lansing, Michigan, on August 21, 1897. The company was bought by a copper and lumber magnate named Samuel L. Smith^[4] in 1899 and renamed Olds Motor Works. The new company was relocated from Lansing to Detroit. Smith became president while Olds became vice president and general manager.^[5]

Ransom E. Olds, c 1901

By 1901 Olds had built 11 prototype vehicles, including at least one of each power mode: steam, electricity and gasoline. In 1934, he received a patent for a diesel engine. He was the only American automotive pioneer to produce and sell at least one of each mode of automobile.^[6]

On March 9, 1901, the Olds Motor Works factory burned to the ground. Only one model, the little Curved Dash runabout, was saved from the flames. Ransom Olds claimed it was the fire that made him select the runabout, from among his many other models, to put into production. His biographer questions the veracity of this story. He points to an Olds advertising blitz that had already led to more than 300 Curved Dash orders even before the fire took place. "Olds did not need the one rescued car from which to reconstruct the plans and patterns for the runabout."^[7]

Later that year, Olds had his company's test driver, Roy Chapin, drive a Curved Dash runabout to the second annual New York Automobile Show. Along the way, Chapin opted to drive up onto the Erie Canal tow path to escape the mire of New York state roads. After eight days of driving, he reached the Waldorf Astoria hotel but was turned away at the door. His mud-spattered attire was so disreputable that he was sent to the servants' entrance in back.

During the auto show Olds pushed hard to make sales. When one dealer offered to purchase 500, Olds retorted, "I would like to see you make this order for a thousand cars. Then the public would drop its jaw and take notice."^[8] The deal was signed, and though the dealer ended up selling only 750 to the public, it was the original number that everyone remembered.

The Curved Dash Oldsmobile sold for $650, equal to $22,864 today.^[9] About 600 were sold in 1901, about 3,000 in 1902 and at least 4,000 in 1904.^[10] It was this car, rather than Henry Ford's Model T, that was the first mass-produced, low-priced American motor vehicle.^[11]

As Smith's son, Frederic L. Smith, came into the business, he and Olds clashed frequently until Fred Smith removed Olds from the position of vice president and general manager in 1904, and Olds left his company.^[12] He went on to form the R.E. Olds Motor Car Company. Its name was quickly changed to REO Motor Car Company to avoid a lawsuit from the Olds Motor Works. The name REO came from the initials of his name, but was intended to be an acronym, and thus pronounced as a word. Sometimes it was spelled as "Reo" to emphasize this pronunciation. Olds served as president (until 1925) and later chairman of REO. The band REO Speedwagon took its name from the REO Speed Wagon light delivery truck, an ancestor of pickup trucks, though the band pronounces each letter in REO individually rather than pronouncing REO as a word.^[13]

The Olds Motor Works was bought by General Motors in 1908. General Motors discontinued the Oldsmobile brand in 2004, after 107 years in business.^[14]

In 1946, Ransom Olds started building lawnmowers as the Lawn Mower Division of REO motors.

Assembly line

Olds was the first person to use a stationary assembly line in the automotive industry. Henry Ford came after him, and was the first to use a moving assembly line to manufacture cars.^[15] The new assembly approach enabled Olds to more than quintuple his factory's output, from 425 cars in 1901 to 2,500 in 1902.^[16]

Oldsmar

In 1916, Olds purchased 37,547 acres (152 km²) of land by the northern part of Tampa Bay in Florida and developed the area into what is now the city of Oldsmar.^[17] He traded his land for the Fort Harrison Hotel in Clearwater, Florida in 1926.

Other Lansing businesses

In 1906, Olds organized the Capital National Bank, later called Lansing National Bank, and Michigan National Bank. Olds was also involved in the organization of the Michigan Screw Company and Atlas Drop Forge Company, all in Lansing, Michigan.

Olds was the primary financier of the Olds Tower. When completed in 1931 it was the tallest office building in Lansing and retains that distinction today. Located at 124 West Allegan Street, the building is now called the Boji Tower.

Olds was also involved in the Hotel Olds at 111 South Capitol Avenue in Lansing. Today this is known as the George W. Romney Building, where the office of the governor of Michigan is located.

Ransom Olds on his single-seat racecar "Olds Pirate", ca. 1896/1897

Bibliography