Redken
Product typeHair products
OwnerL'Oréal Group
CountryUnited States
Introduced1960 (1960)
MarketsWorldwide
Websitewww.redken.com

Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.

History

The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.

Marketing

In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[2][3][4]

In 2015, Suki Waterhouse became the face of Redken.[5]

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[6]

References

  1. ↑ "Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com. 2014-06-24. Retrieved 2017-11-01.
  2. ↑ Vingan, Alyssa (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com. Retrieved 6 November 2014. Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
  3. ↑ Friedman, Megan (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". Harper's Bazaar. Retrieved 6 November 2014.
  4. ↑ Morwenna Ferrier (5 November 2014). "Lea T, the transgender hair-care model who's shifting our perception of beauty norms". the Guardian. Retrieved 7 November 2014.
  5. ↑ Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue. Retrieved 2017-11-01.
  6. ↑ "All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender". A.A. Environment Possibility Award. Retrieved 2020-12-27.
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