1996–2006

His next production was Salman Khan – Sunny Deol starrer Jeet in 1996 that went on to become a huge hit and popularised Sunny's hook step in the song "Yaara O Yaara".^[9] His next, starring Salman Khan in a double role, Judwaa, created a benchmark in the actor's life and was recognised as a cult film.^[10] Har Dil Jo Pyar Karega starring Salman Khan, Rani Mukherjee and Preity Zinta (2000) and Mujhse Shaadi Karogi (2004) starring Akshay Kumar, Priyanka Chopra and Salman Khan were the next films he produced under his banner. His 2006 film Jaan-E-Mann was commercially unsuccessful.^[11]

2007–2014

Nadiadwala released Heyy Babyy in 2007, wherein he launched director Sajid Khan (director).^[12] His 2009 production Kambakkht Ishq, for the very first time in Bollywood included the casting of Hollywood stars such as Sylvester Stallone, Denise Richards and Brandon Routh. The film starred Akshay Kumar and Kareena Kapoor in the lead. Nadiadwala described the moment when he signed Sylvester Stallone for the film as historic since he was so star-struck by Stallone, as he was wondering whether he should get an autograph first or get the contract signed.^[13]

His first film of 2010, Housefull held a stellar cast of Akshay Kumar, Ritesh Deshmukh, Deepika Padukone, Lara Dutta, Boman Irani, Arjun Rampal and Randhir Kapoor. The film on release became one of the highest grossers and established Housefull as a successful comedy franchise. On 30 September 2010, he announced a sequel to Housefull that would again star Akshay Kumar in the lead.^[14] His next film, a love story, Anjaana Anjaani starring Ranbir Kapoor and Priyanka Chopra released on 1 October 2010 and the music of the film was an overnight success with songs like Tujhe Bhula Diya and Aas Paas Hai Khuda becoming all-time chartbusters.^[15]

Housefull 2 was released on 5 April 2012 and this franchise film went on to be a blockbuster by entering the 100- crore – club, commemorating Nadiadwala Grandson's first 100-crore film.^[16] In 2014, Sajid Nadiadwala came with four successful films which were among the All-Time Top Grossers in Indian cinema.^[17] His first production in the year 2014 was Highway starring Alia Bhatt and Randeep Hooda, directed by Imtiaz Ali was a success at the box office. His decision to green-lit film like Highway brought a lot of appreciation from the industry and audience alike.^[18] Next was 2 States, the diverse cultural love story starring Alia Bhatt and Arjun Kapoor in lead roles and directed by Abhishek Varman was yet another 100 crore club that catered to the class as well as mass audience.^[19] On 23 May 2014, his first movie starring two debutantes in lead roles Heropanti released.^[20] The movie stars Tiger Shroff and Kriti Sanon and has the second-highest opening for a movie starring debutantes. Heropanti became a Commercial Success and an Hit Movie earning over 78 crores Worldwide and over 52.92 crores net domestically in India with an opening of 6.65 crores net domestically in India .^[21]

Nadiadwala made his directorial debut with the July 2014 release Kick, a remake of Ravi Teja's 2009 Telugu film Kick. The film stars Salman Khan and Jacqueline Fernandez as the leads. The film broke all previous Khan records and is one of the top 100 highest-grossing Indian films.^[22][23][24] Nadiadwala with this film also successfully resurrected Jacqueline Fernandez's Bollywood career and got the actress in many movies. The actress said about her Judwaa 2 producer, Sajid Nadiadwala, admitting that it was he who noticed her before anyone else,^[25] giving her the special appearance in Housefull song, "Dhanno"^[26] and then going on to cast her in Housefull 2 and his directorial debut, Kick.^[27] Fernandez said about the Sajid "My oldest equation is with him, his wife Wardha is my soul sister and I've watched his kids grow in front of my eyes. I'm in the movies because of him and I'll never forget that. I'll always be there for Nadiad and Salman".^[24]

2015-2019

In 2015, Nadiadwala produced Kabir Khan's directorial Phantom starring Saif Ali Khan and Katrina Kaif. The national spy action saga was based on Mumbai Avengers on the aftermath of 26/11 Mumbai attacks and was widely appreciated film. "Afghan Jalebi", a song broke records and became the no.1 chartbusters.^[28] Next was the highly talked film, Tamasha starring ex flame Ranbir Kapoor and Deepika Padukone, directed by Imtiaz Ali. The film grossed 100 crore worldwide and is received much love and appreciation by the critics. The music album of the film became hit and is considered one of the top albums of the decade with songs like "Matargashti" and "Agar Tum Saath Ho" ruling the charts.^[29]

In 2016, Sajid Nadiadwala had a yet another successful year, with three back-to-back hits, Baaghi, Housefull 3 and Dishoom.^[30] Baaghi, an action adventure film starring his protégé Tiger Shroff along with actress Shraddha Kapoor grossed 129 crore worldwide and over established Tiger as an unbeatable action hero. Baaghi was a Big Hit. The songs of the film became very popular overnight .^[31] Next from Nadiadwala's banner, came his biggest Housefull franchise, the third installment of Akshay Kumar starrer. Housefull 3, broke box office records and grossed 195 crores Worldwide. . The multi- starrer film will have its sequel coming in Diwali 2019. Nadiadwala announced the fourth installment he said, “Yes, that's right we intend to bring back the entire cast from the earlier Housefull films. Of course Jia Khan is no longer with us. God bless her soul. But all the rest are on. The idea for Housefull 4 came to Nadiadwala in a flash. "I just thought we’ve seen so many serious intense romantic films on the theme of reincarnation, you know Madhumati, Karz etc...why not a funny take on punar-janam? That was my idea. I shared it with my story writers. I thought they would take at least a year or two to crack it. But they came up with a terrific plot within no time. So yeah, here we are all set to do a rip-roaring take on reincarnation. We are looking ahead at making the most expensive comedy ever to come from our production house".^[32] Housefull 4 will be set in two time zones. One will be in the current times. The other will be set in Baahubali era where all the characters will get into costumes.^[33]

Rangoon, starring Saif Ali Khan, Kangana Ranaut and Shahid Kapoor, was released on 24 February 2017.^[34] Sajid Nadiadwala's reboot version of his cult classic Judwaa, once again directed by David Dhawan titled Judwaa 2 broke the dry spell running at the box office in 2017. The film was a Huge Super-Hit Success earning over 223 crores Worldwide. and was this year's first film to have a great run. The film has become Varun Dhawan's highest-grossing film so far.^[35] Nadiadwala then released Baaghi 2 starring Tiger Shroff and Disha Patani on March 30, 2018. The film earned over 258 crores Worldwide becoming a major Blockbuster Success. The film is a remake to 2016's super hit telugu film kshanam that starred adivi shesh in a lead role. The film earlier was slated to release on April 29, but due to the date shifting this year, Nadiadwala preponed the release date of the film. Nadiadwala is the only filmmaker who has preponed the release of his film, whereas everyone has postponed, showing sheer confidence and also announced the third instalment of the franchise even before the trailer was out.^[36]

Sajid Nadiadwala has also produced Nitesh Tiwari's Chhichhore^[37] which is released on 6 September 2019.^[38]

Nadiadwala is produced the fourth sequel to his Housefull series Housefull 4 release in Diwali 2019. The film is touted to be the biggest Housefull ever with a 75 Crore budget, only for its VFX and SX.^[39]

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