Schick
Product typePersonal care
OwnerEdgewell Personal Care
CountryUnited States
Introduced1926 (1926) (as Magazine Repeating Razor Company) by Jacob Schick
Related brandsWilkinson Sword
Markets20 countries
Previous ownersPatrick Frawley (1955–1970)
Warner–Lambert (1970–2000)
Pfizer (2000–2003)
Energizer Holdings (2003–2015)
Edgewell Personal Care (Since 2015)
Tagline"Free your skin"
Websiteshaving.com

Schick is an American brand of personal care products and safety razors which was founded in 1926 by Jacob Schick. It is currently owned by Edgewell Personal Care.

In the 2000s, Schick was second in sales to Gillette globally and was the top-selling brand of safety razors and blades in Japan.[1] The Schick brand name is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same items under the Wilkinson Sword brand name.

Schick also markets shaving gels.

History

Schick was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company.[2] In the same year, Schick introduced its highly successful single-blade safety razor system, which stored twenty blades in a steel injector.[3] Jacob Schick sold the company in 1928 and founded another company bearing his name, in order to market his newly invented electric shavers.

Patrick Frawley purchased controlling shares in Schick in 1955[4] and held onto the company until 1970, when the company became a division of Warner–Lambert.[5] In February 2000, Pfizer bought Warner—Lambert along with all of its subsidiary companies.[6]

Schick was purchased by Energizer in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies and Schick is now a subsidiary of Edgewell Personal Care.[7][8]

Products

  • Schick Hydro: Schick's redesigned razor system released on April 6, 2010.
    • Schick Hydro 5: A five-blade razor system with "skin guards advanced hydrating gel and a flip trimmer" (hydrates only while shaving).[9]
    • Schick Hydro 3: A three-blade razor system similar to the 5-blade system but without a flip trimmer.
    • Schick Hydro Silk: A five-blade women's razor system. Initially introduced only as a Schick model, but added to the Wilkinson Sword line in late 2012.
    • Schick Hydro 5 Power Select: A motorized version of the Hydro 5, with three user-selectable vibration levels.
  • Schick Intuition: A women's shaving system that lathers and shaves at the same time.
  • Schick Quattro: a four-bladed razor for men, introduced in 2003. The Quattro Midnight and Quattro Chrome are models with redesigned handles and different color schemes from the original Quattro.
    • Quattro Power: A motorized version of the Quattro; it is supposed to reduce friction. The Quattro Titanium Power is a Quattro Power with a different color scheme and Quattro Titanium cartridges. The Quattro Power is powered by a single AAA battery.
    • Quattro Titanium: includes a titanium coating on the blades that is claimed to reduce irritation. There is also a Quattro Titanium Trimmer that includes a short face trimmer powered by a AAA battery.
    • Quattro for Women: A modified version of the Quattro with a feminine color scheme.
  • Schick Protector: A razor that is claimed to protect against nicks.
  • Schick Tracer: A two-bladed razor with flexible blades that is supposed to conform with the surface of the face.
    • Tracer FX: A modified Tracer for sensitive skin
    • FX Diamond: A Tracer with blades that are supposed to stay sharp longer.
  • Schick Xtreme3: A three-blade men's shaving razor.
    • Schick XTreme3 Disposable: A disposable version of the Xtreme3, introduced in 1999.
    • Schick XTreme3 SubZero: An improved version of the Xtreme3 razor.
  • Schick Slim Twin: A two-bladed disposable razor that comes in four different varieties.
  • Schick Double Edge Razor, also known as Schick Krona: A Twist-To-Open safety razor produced from 1965 until the late 1970s.
  • Schick Injector Razor: A single edge injector style family of razors introduced in 1935 and produced until the early 2000s. (The blades are still manufactured)

References

  1. ↑ Rudolph, Barbara (21 June 2005). "Winners Against Tough Odds". Time. Archived from the original on April 1, 2009. Retrieved July 13, 2019.
  2. ↑ "Col. Jacob Schick (1878-1937)". Electric Shaver Page. January 23, 2011. Archived from the original on August 15, 2012. Retrieved July 13, 2019.
  3. ↑ "Blades Inject Into Razor From Metal Clip". Popular Mechanics: 491. October 1934.
  4. ↑ Helmore, Edward (24 November 1998). "Obituaries: Patrick J. Frawley Jnr". Independent. Retrieved 8 December 2017.
  5. ↑ safetyrazors.net: Schick Injector razors
  6. ↑ "Pfizer Gets Its Deal to Buy Warner-Lambert for $90.2 Billion". www.nytimes.com. 7 February 2000. Retrieved 27 May 2018.
  7. ↑ Goodman, Andrew. "With The Energizer Split, What Will Edgewell Look Like?". Forbes. Retrieved 2019-11-27.
  8. ↑ Feldt, Brian (20 February 2015). "Energizer's personal care spinoff to be called Edgewell". www.bizjournals.com. Retrieved 2019-11-27.
  9. ↑ FTC letter regarding disclaimer about hydration
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