Shelly Palmer
Born
Shelton Leigh Palmer
Alma materNew York University
WebsiteOfficial website

Shelton Leigh "Shelly" Palmer is an advertising, marketing and technology consultant, and business adviser.[1][2] He is the Professor of Advanced Media in Residence[3] at the S. I. Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, a tech strategy and solutions consulting practice.[4] He is the former president of the National Academy of Television Arts & Sciences (NATAS), New York chapter (NATAS/NY),[5] and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer.[6]

Education and career

Palmer completed his graduation from the New York University's Tisch School of the Arts with a B.A. in direction and production of film and television in 1979.[7] He started his career at age 12 as a musician. He wrote Meow Mix jingles and composed music for Live with Regis and Kelly, Spin City and MSNBC.[8] The "Palmer News Package" is Palmer's arrangement of the Channel 2 News theme originating from WBBM-TV in Chicago and has been used by stations across the country including WBBM's sister station WCBS-TV in New York City, who commissioned the arrangement.[9][10]

Palmer produced HotPop, which aired on Starz/Encore's Wam! Network. He also produced NBC Universal's Digital Life with Shelly Palmer, and Live Digital with Shelly Palmer.[11][12]

Radio work

Palmer's first "full service" radio production client was The ABC Television Network. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production for CD-ROM, the World Wide Web, Interactive Television and other digital media.

Interactive television

Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC's Monday Night Football, Who Wants to Be a Millionaire? and The Academy Awards.[13]

As The Walt Disney Company and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC's Celebrity Mole Yucatán received an Emmy Award in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.

Books

  • Palmer, Shelly (2006). Television Disrupted: The Transition from Network to Networked TV. Elsevier, Inc. p. 248. ISBN 978-0-240-80864-2.
  • Palmer, Shelly (2008). Television Disrupted: The Transition from Network to Networked TV 2nd Edition. York House Press. p. 275. ISBN 978-0-9791956-3-1.
  • Palmer, Shelly (2011). Overcoming the Digital Divide: How to use Social Media and Digital Tools to reinvent yourself and your career. York House Press. p. 136. ISBN 978-0-979-19567-9.
  • Palmer, Shelly (2012). Digital Wisdom: Thought Leadership for a Connected World. York House Press. p. 152. ISBN 978-0-985-55082-0.
  • Palmer, Shelly (2016). Data-Driven Thinking: A collection of essays about data-driven decision making. Digital Living Press. p. 65. ASIN B01AUF0IAG.
  • Palmer, Shelly (2021). Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance. Digital Living Press. p. 59. ASIN B095C3GW6X.

Patents

  • US patent WO 1996038985 A1, Shelton Leigh Palmer, "Interactive television system for processing viewer responses", published 1996-12-05 
  • US patent US 5905865 A, Shelton Leigh Palmer, "Apparatus and method of automatically accessing on-line services in response to broadcast of on-line addresses", published 1999-05-18 
  • US patent US RE42103 E1, Shelton Leigh Palmer, "Apparatus and method of automatically accessing on-line services in response to broadcast of on-line addresses", published 12011-02-01 

References

  1. ↑ Jacobson, Adam (7 January 2020). "Westwood One, CW Network In Shelly Palmer's CES Spotlight". Retrieved 2020-08-14.
  2. ↑ "Need help with the cooking? Ask autonomous system Julia". 1 January 2020. Retrieved 2020-08-14.
  3. ↑ "Media and tech thought leader joins Newhouse as Professor of Advanced Media in Residence". Newhouse School at Syracuse University. Retrieved 2022-01-07.
  4. ↑ Kleiner, Deborah Bothun and Art. "The Next Pop Superstar Just Might Be a Robot". strategy+business. Retrieved 2022-01-07.
  5. ↑ Staff (2007-05-21). "PALMER TO HEAD NEW YORK CHAPTER OF NATAS". TV News Check. Retrieved 2022-01-07.
  6. ↑ "Shelly Palmer". IMDb. Retrieved 2022-01-07.
  7. ↑ "Speaker details". na.eventscloud.com. Retrieved 2020-08-14.
  8. ↑ Mannino, Brynn (23 March 2010). "The All-Time Catchiest Commercials". Woman's Day. Retrieved 2020-08-15.
  9. ↑ "Palmer News Package". Retrieved 2021-05-31.
  10. ↑ "Shelly Palmer Company". Retrieved 2021-05-31.
  11. ↑ "Media 3.0 with Shelly Palmer". www.nyc.gov. Retrieved 2020-08-15.
  12. ↑ "Out & About". Retrieved 2020-08-15.
  13. ↑ Kleiner, Deborah Bothun and Art. "The Next Pop Superstar Just Might Be a Robot". strategy+business. Retrieved 2020-08-15.
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