Shore Fire Media
IndustryMarketing, Public Relations
FoundedBrooklyn, NY, US (1990)
FounderMarilyn Laverty
Headquarters
Brooklyn, New York
Nashville, Tennessee
Los Angeles, California
,
United States
Number of locations
3
WebsiteShoreFire.com

Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture.[1][2][3][4] According to Variety, at 21 nominations, Shore Fire Media had the largest number of Grammy Award nods of any public relations firm for the 60th Annual Grammy Awards in 2018.[5] In 2023, Shore Fire's clients had 43 Grammy nominations.[6]

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.[7]

Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[8][9] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[10] She has had a long-standing relationship with musician Bruce Springsteen as his publicist.[11]

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[12]

In 2013,[1] 2014,[2] 2015,[3] 2018,[13] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms.[14] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm,[4] and was recognized again in 2023 for music and entertainment.[6]

In 2013, Shore Fire opened an office in Nashville, Tennessee.[15] In January 2018, Shore Fire opened an office in Los Angeles, California.[16]

In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire.[17]

References

  1. 1 2 Kaminer, Michael (8 October 2013). "The Power 50 List: #10 Shore Fire Media". New York Observer.
  2. 1 2 Kaminer, Michael (18 November 2014). "The PR Power List 2014: #28 Shore Fire Media". New York Observer.
  3. 1 2 Kaminer, Michael; Bonazzo, John (16 December 2015). "The Observer's 2015 PR Power 50: #26 Shore Fire Media". New York Observer.
  4. 1 2 Kaminer, Michael; Bonazzo, John (14 December 2016). "New York's Top Specialty PR Agencies". New York Observer.
  5. ↑ Aswad, Jem (6 December 2017). "Grammy Nominations 2018: Where the Ladies At? Insiders Weigh In". Variety. p. 26. Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
  6. 1 2 Kaminer, Michael (21 December 2022). "PR Power List Honor Roll 2023". The Observer.
  7. ↑ Ciarallo, Joe (3 April 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". Adweek.
  8. ↑ Bannan, Karen J. (24 March 2003). "Marilyn Laverty". AdAge.
  9. ↑ "A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media". Cornell University. 30 October 2015.
  10. ↑ Halperin, Shirley (5 December 2016). "Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey". Billboard.
  11. ↑ Halperin, Shirley (7 March 2014). "Taylor Swift, Longtime Publicist Split". Billboard.
  12. ↑ "Billboard's Women In Music 2011: Marilyn Laverty". Billboard. 1 October 2011.
  13. ↑ Kaminer, Michael (14 December 2018). "The Most Powerful Entertainment and Media PR Firms of 2018". Observer.
  14. ↑ Kaminer, Michael (17 December 2019). "The Most Powerful PR Firms of 2019". Observer.
  15. ↑ "Shore Fire Media to Open Nashville Office". The Hollywood Reporter. 26 March 2013.
  16. ↑ "Shore Fire Media PR Firm Opens Los Angeles Office". Billboard. 19 January 2018.
  17. ↑ Eggertsen, Chris (3 December 2019). "Shore Fire Media, PR Firm for Bruce Springsteen & Kesha, Acquired by Dolphin Entertainment". Billboard.
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