Delfi Limited
FormerlyPetra Foods (1984–2016)
TypePublic
SGX: P34
IndustryConfectionery
FoundedAugust 22, 1984 (1984-08-22)
FoundersJohn Chuang and brothers
Headquarters
Singapore
Area served
Southeast Asia
ProductsChocolate
Brands
  • Delfi
  • Knick-Knacks
  • Goya
  • SilverQueen
Websitewww.delfilimited.com

Delfi Limited, formerly Petra Foods, is a Singaporean confectionery manufacturer that primarily produces the various brands of chocolate.

History

Delfi Limited was established in 1984 by John Chuang and his brothers as Petra Foods Pte Ltd..[1][2]

In 2012, Petra Foods entered into an agreement with Barry Callebaut where the latter would acquire the cocoa ingredient business of the former.[3][4] The acquisition was completed in 2013.[5]

In 2016, Petra Foods announced its intention to rename itself as Delfi Limited, after its main brand to mark a shift from focusing on cocoa ingredients to chocolate-based confectionery.[6]

Products and brands

Prior to Delfi Limited's divestment of its cocoa ingredient division, it was known for providing cocoa ingredients to companies such as Cadbury, Mars, Meiji, and Nestlé.[7]

Among its products is Take It, a chocolate-coated wafer. Delfi has been involved in a legal dispute with Nestle in Singapore for Take It's similarity with the latter's KitKat. Delfi won the dispute in 2014.[8]

In 2018, Delfi acquired the license for Van Houten chocolate brand.[9]

It also owns Philippine brands Goya[10] and Knick Knacks[11] as well as Indonesian chocolate bar brand SilverQueen.[12]

Operations in the Philippines

The operations in the Philippines is managed by Delfi Marketing Inc. and Delfi Foods, Inc.[13] It manages local chocolate confectionery brand Goya which was previously owned by Philippine Cocoa. Philippine Cocoa was acquired by Nestlé in 1997 and Delfi (as Petra Foods) became involved with the Goya brand in 2006. Petra Foods would eventually bought Philippine Cocoa from Nestlé.[11] Delfi also manufactures Knick-Knacks chocolate product in the Philippines.[10] It operates a manufacturing plant in Marikina.[11]

References

  1. ↑ "Company History". Delfi Limited. Retrieved 19 November 2022.
  2. ↑ "#24 John Chuang". Forbes. Archived from the original on 10 November 2013. Retrieved 19 November 2022.
  3. ↑ "Barry Callebaut to acquire Petra Foods' cocoa ingredients division". Food Processing Technology. Verdict Media Limited. Retrieved 19 November 2022.
  4. ↑ "Petra Foods in dispute with Barry Callebaut on cocoa unit sale". Reuters. 22 October 2013. Retrieved 19 November 2022.
  5. ↑ "Barry Callebaut successfully closes acquisition of the Cocoa Ingredients Division from Petra Foods". Barry Callebaut. Retrieved 19 November 2022.
  6. ↑ "Petra Foods proposes name change to Delfi Limited". Singapore Business Review. 14 March 2016. Retrieved 19 November 2022.
  7. ↑ "Here's what you need to know about cocoa mogul Petra Foods". Singapore Business Review. 22 November 2012. Retrieved 19 November 2022.
  8. ↑ "Singapore's food-maker wins chocolate bar dispute with Nestle". Reuters. 29 November 2014. Retrieved 19 November 2022.
  9. ↑ Sregantan, Navin (13 April 2018). "Delfi acquires licence to Van Houten brand of chocolates for US$13m". The Straits Times. SPH Media Limited, Co. Retrieved 19 November 2022.
  10. 1 2 "For kids, snack time is Knick Knacks time". The Philippine Star. 24 July 2012. Retrieved 19 November 2022.
  11. 1 2 3 Hidalgo, Vanessa B. (21 May 2011). "What's new with 54-year-old Goya". Philippine Daily Inquirer. Retrieved 19 November 2022.
  12. ↑ "Not Many Know, SilverQueen Chocolate Is An Original Indonesian Product!". VOI -Waktunya Merevolusi Pemberitaan. 15 March 2021. Retrieved 19 November 2022.
  13. ↑ "Delfi enters local chocolate mart". The Philippine Star. 21 March 2011. Retrieved 19 November 2022.
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