Ordination and early career

Preaching from a flatbed trailer donated to him, Swaggart began full-time evangelistic work in 1955. He began developing a revival-meeting following throughout the American South. In 1960, he began recording gospel music record albums and transmitting on Christian radio stations. In 1961, Swaggart was ordained by the Assemblies of God; a year later he began his radio ministry. In the late 1960s, Swaggart founded what was then a small church named the Family Worship Center in Baton Rouge, Louisiana; the church eventually became district-affiliated with the Assemblies of God.

In 1971, Swaggart began transmitting a weekly 30-minute telecast over various local television stations in Baton Rouge and also purchased a local AM radio station, WLUX (now WPFC). The station broadcast Christian feature stories, preaching and teaching to various fundamentalist and Pentecostal denominations and playing black gospel, Southern gospel, and inspirational music. Swaggart sold many of his radio stations gradually throughout the 1980s and early 1990s.

Shifting to television

By 1975, the television ministry had expanded to more stations around the United States, and he began to use television as his primary preaching forum. In 1978, the weekly telecast was increased to an hour.

In 1980, Swaggart began a daily weekday telecast featuring Bible study and music, and the weekend, hour-long telecast included a service from either Family Worship Center (Swaggart's church) or an on-location crusade in a major city. In the early 1980s, the broadcasts expanded to major cities nationwide. By 1983, more than 250 television stations broadcast the telecast.

Promotion of RENAMO

Throughout the 1980s, Jimmy Swaggart Ministries was one of many American Evangelical leaders who promoted the South African-backed Mozambican National Resistance, aka RENAMO, which was accused of committing systematic war crimes during Mozambique's 15-year-long civil war. In addition to moral support and publicity, Swaggart Ministries was repeatedly accused of providing funding and material support to the group. In September 1985, government forces supported by Zimbabwe captured RENAMO's main headquarters inside Mozambique, Casa Banana. Among the materials left behind by retreating rebels were piles of Swaggart's 1982 publication, "How to Receive The Baptism in the Holy Spirit", translated into Portuguese.^[7] During the 1988 trial of Australian missionary Ian Grey, who coordinated much of the private support to RENAMO, it was claimed by the defendant that Swaggart Ministries worked through Shekinah Ministries to provide support to RENAMO. That year, extensive media coverage of Swaggart and his businesses in the wake of a sex scandal largely excluded these allegations.^[8] In 1991, Covert Action Magazine and the government of Zimbabwe both accused Swaggart ministries of continuing to fund RENAMO.^[9]

Prostitution scandals

In 1988, Swaggart was accused of patronizing a prostitute. He was suspended and ultimately defrocked by the Assemblies of God. Three years later, Swaggart was implicated in another scandal involving prostitution. As a result, Swaggart's ministry became non-affiliated, nondenominational, and significantly smaller than it was in the ministry's pre-scandal years.^[10][11][12]

Swaggart's sex scandals received national media attention.^{[13][14][15][16]}

1988 prostitution scandal

Swaggart's first prostitution scandal occurred in retaliation for an incident in 1986 when he accused fellow Assemblies of God minister Marvin Gorman of having several affairs. Gorman was defrocked from the Assemblies of God, and his ministry was all but ended.^[17] Gorman filed a successful lawsuit against Swaggart for defamation and conspiracy to ruin his reputation; he was awarded damages amounting to $10 million in 1991.^[18] Following an appeal, the parties settled the matter for $1.75 million.^[19]

As a retaliatory measure, Gorman hired his son Randy and son-in-law Garland Bilbo to watch the Travel Inn on Airline Highway in Metairie, a suburb of New Orleans.^[20] At the Travel Inn, the two men photographed Swaggart outside Room Seven with Debra Murphree,^[11][21] a local prostitute. Gorman arrived at the Travel Inn a short while later and confronted Swaggart.^[22]

According to Swaggart: The Unauthorized Biography of an American Evangelist, Gorman secured a promise from Swaggart that he would publicly apologize to Gorman and start the process of Gorman's reinstatement to the Assemblies of God. Gorman offered to remain silent if Swaggart would state publicly that he lied about Gorman's affairs. Gorman waited almost a year, then hand-delivered a note to Swaggart informing him his time was up; Swaggart did not respond. On February 16, 1988, Gorman contacted James Hamil, one of the 13-man Executive Presbytery of the Assemblies of God, to expose Swaggart's assignation with the prostitute.^[23] The presbytery leadership of the Assemblies of God suspended Swaggart from broadcasting his television program for three months.

According to the Associated Press, Murphree failed a polygraph test administered by a New York City Police Department polygraph expert.^[24] The test administrator concluded that Murphree had failed to tell the truth on all key questions concerning her statement. The test was administered after Murphree offered to sell the story to the National Enquirer for $100,000. Murphree failed questions about whether she was paid or promised money to "set up" Swaggart, and whether she made up the story to make money from it.^[25] In place of Murphree's interview, Enquirer editor Levy published an accounting of Swaggart's family where they allegedly expressed their fears over Swaggart's health.^[26] Murphree, who blamed her failed polygraph on "cocaine use" the day before the test was given, went on to have her interview published by Penthouse magazine.^[27]

This image of Swaggart brought to tears while delivering his "I have sinned" speech has become a symbolic illustration of the televangelist scandals of the late 1980s.

On February 21, 1988, without giving any details regarding his transgressions, Swaggart delivered what came to be known as his "I have sinned" speech on live television. He spoke tearfully to his family, congregation, TV audience, and ended his speech with a prayer: "I have sinned against You, my Lord, and I would ask that Your Precious Blood ... would wash and cleanse every stain until it is in the seas of God's forgetfulness never to be remembered against me anymore."^[11][28]

The national presbytery of the Assemblies of God extended Swaggart's suspension to their standard two-year suspension for sexual immorality. His return to the pulpit coincided with the end of the three-month suspension originally ordered by the denomination. Believing that Swaggart was not genuinely repentant in submitting to their authority, the hierarchy of the Assemblies of God defrocked him, removing his credentials and ministerial license.^[29]

Swaggart then became an independent and non-denominational Pentecostal minister, establishing Jimmy Swaggart Ministries, based at the Family Worship Center in Baton Rouge, Louisiana, and the Sonlife Broadcasting Network (SBN) which can be seen in the United States and other countries.^[30]

Later career

As of 2007, Jimmy Swaggart Ministries mainly comprised Family Worship Center, The Jimmy Swaggart Telecast,^[34] radio and television programs called A Study in the Word, SonLife Radio Network,^[35] a website, and a 24/7 cable and satellite television network, SonLife Broadcasting Network (SBN).

Swaggart in 2011

Swaggart's wife Frances hosts a television program, Frances and Friends, shown daily on SBN.^[36] Swaggart also hosts a daily Bible study program on SBN, The Message of the Cross. His son, Donnie Swaggart, preaches at Family Worship Center and also preaches in churches across America and abroad.^[37] Donnie's son, Gabriel Swaggart, has served as the ministry's youth pastor who leads Crossfire, Family Worship Center's youth ministry.^[38] SBN also delivers live broadcasts of all of its weekly services at Family Worship Center, as well as live broadcasts of all of its camp meetings.

Swaggart's son, Donnie, preaching in Florida in 2018

As of 2023, Swaggart remains senior pastor of Family Worship Center.^[39]

Radio

Swaggart started SonLife Radio on the noncommercial FM band. Unlike his previous stations, SonLife was commercial-free and it did not sell time to outside ministries; the preaching and teaching were all produced in-house. The music which it played was primarily Southern Gospel. SonLife Radio is also streamed on the Internet.^[40]

Translators

Television

In 1973, Swaggart proposed to television producers in Nashville, Tennessee a television program including a fairly large music segment, a short sermon, and time for talking about current ministry projects. They accepted, and within weeks the Jimmy Swaggart Telecast was being broadcast around the United States.

In 1981, Swaggart launched a daily television program titled A Study in the Word. From the beginning, the primary cable channels which the program was aired on were CBN Cable (now Freeform), TBN, and the old PTL Network (now the Inspiration Network).

In 1988, Swaggart lost some of his broadcast and merchandise rights following his first prostitution scandal.^[22][42]

In 1991, Swaggart's career as a standard televangelist came to an end after more local TV stations cancelled their contracts with him following his second prostitution scandal.^[43][44][45]

Jimmy Swaggart Bible College

In autumn 1984, Swaggart opened Jimmy Swaggart Bible College (JSBC). The college originally provided education and communication degrees.

JSBC enrollment dropped drastically in 1988 when students left as a result of Swaggart's scandal, followed by accreditation issues.^[46]

In 1991, JSBC was renamed the World Evangelism Bible College and enrollment dropped to 370 students. The college shut down programs in music, physical education, secretarial science, and communications that October and disbanded its basketball team. In November "the college laid off three Bible professors and an English professor, effective at the end of the fall semester".^[47]

Print

Swaggart has written about 50 Christian books offered through his ministry.^[48] He is the author of the Expositor's Study Bible,^[49] 13 study guides and 38 commentaries on the Bible. The ministry also publishes a monthly magazine, The Evangelist.

Swaggart published Religious Rock n Roll: A Wolf in Sheep's Clothing, in 1987.^[50]

Music

In 1980, Swaggart received a Grammy Award nomination for Best Gospel Performance, Traditional for his album Worship.^[51]