"Started"
Color photograph of Iggy Azalea
Single by Iggy Azalea
from the album In My Defense
Released3 May 2019 (2019-05-03)
Recorded2018
Genre
Length3:06
Label
Songwriter(s)
Producer(s)J. White Did It
Iggy Azalea singles chronology
"Sally Walker"
(2019)		 "Started"
(2019)		 "Boys Like You"
(2019)
Music video
"Started" on YouTube

"Started" is a song recorded by Australian rapper Iggy Azalea for her second studio album In My Defense. The song was written by Azalea alongside Ronny Wright and produced by American record producer J. White Did It. It was released by Bad Dreams and Empire on 3 May 2019 as the second single from the album.

It has had over 100 million streams on Spotify becoming the first track from the album to do so.

An accompanying music video for the track, directed by Colin Tilley, was shot the prior month in Los Angeles, California and also premiered that day.

Composition

"Started" is a hip hop song, with a length of three minutes and six seconds. It was written by Azalea and Ronny Wright and produced by J. White Did It, who had also produced Azalea's previous single "Sally Walker".[1] The track finds Azalea boasting, "I started from the bottom and now I'm rich... You started out hating, now you love my drip."[2] It is described as an unapologetic "brag-heavy cut [...] club banger about making your way to success after having nothing" and was noted to borrowing and twisting the Drake line "started from the bottom," by adding "and now I'm rich".[3][4][5]

Music video

Background and release

A music video for the track was shot in April 2019 in a Los Angeles mansion in California.[6] It was directed by Colin Tilley, who also directed the music videos for Azalea's previous singles, "Savior", "Kream" and "Sally Walker". Azalea said she considered it her best yet by tweeting, "Started is the best video I've ever made."[7] After changing her Twitter layout and unveiling the cover artwork, Azalea followed up her announcement tweet with: "Imagine NOT knowing an Anna Nicole Smith quote when you see one. Can’t relate," and implied the visuals would reference Smith.[8] She then regularly shared more stills from the video on social media, with the presence of a "sugar daddy" and flaunting a lavish lifestyle suggesting the main themes to be wealth and gold digging.[9][10][6] She also posted pictures on set of the visuals with drag queen Trixie Mattel and tweeted: "I wrote a scene just for her in sallywalker but she was on tour so I HAD to write her into the story for started when I found out she’d be in town."[11][4] Azalea confirmed the video would be dropping on the same day.[12]

Synopsis

The video, which includes an appearance from Trixie Mattel in a skit, as well as Vanessa Vanjie Mateo (who previously made an appearance in the video for "Sally Walker"), features Azalea playing a sugar baby after it opens with her marriage to an older man in a wheelchair, who uses an oxygen mask. Azalea is seen in a short white gown and donning many different looks throughout, including a diamond wig during a pool scene and a suit made out of hundred-dollar bills. Halfway through the video, Azalea starts to grow tired of him until another version of herself and Mattel appear in an infomercial for Die Slow Cake Co., a poison cake mix to kill a sugar daddy, with the jingle: "If your name's in his will and you want your bread/ Call 1-833-DADDYS-DEAD." She then attempts to suffocate him with a cushion on their bed and he eventually dies during a feast. Azalea is left to enjoy her new life on her own by redecorating, with the help of Mateo, and hosting a lavish party afterwards to celebrate her wealth. In the context of the video, the song's lyrics reference how the sugar baby character's many naysayers believed she would not become rich, and has managed to prove them wrong.[5][13]

Credits

Charts

Chart (2019) Peak
position
Australia Digital Tracks (ARIA)[15] 37
Canadian Hot Digital Songs (Billboard)[16] 30
France Downloads (SNEP)[17] 122
Greece Digital Songs (Billboard)[18] 10
Hungary (Single Top 40)[19] 12
Ireland (IRMA)[20] 73
New Zealand Hot Singles (RMNZ)[21] 11
Scotland (OCC)[22] 43
UK Singles (OCC)[23] 76
UK Independent Singles (OCC)[24] 12
US Bubbling Under Hot 100 Singles (Billboard)[25] 20
US Bubbling Under R&B/Hip-Hop Singles (Billboard)[26] 3

Certifications

Region CertificationCertified units/sales
United States (RIAA)[27] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Various 3 May 2019
[6]
United States 11 June 2019 Rhythmic contemporary [28]

References

  1. ↑ Started on Spotify
  2. ↑ Roth, Madeline (15 March 2019). "Iggy Azalea and a bunch of Drag Race faves party at a funeral in 'Sally Walker' video". MTV. Retrieved 15 March 2019.
  3. ↑ "New Music: Iggy Azalea - 'Started'". Rap-Up. 3 May 2019. Retrieved 3 May 2019.
  4. 1 2 Nied, Mike (3 May 2019). "A Bop! Iggy Azalea Gets It Very Right With "Started"". Idolator. Retrieved 3 May 2019.
  5. 1 2 Daw, Stephen (3 May 2019). "Iggy Azalea Recruits Trixie Mattel & Miss Vanjie to Help Kill Her Sugar Daddy in Wild 'Started' Video: Watch". Billboard. Retrieved 3 May 2019.
  6. 1 2 3 Wass, Mike (29 April 2019). "Iggy Azalea's "Started" Video Is Shaping Up To Be Spectacular". Idolator. Retrieved 30 April 2019.
  7. ↑ "Iggy Azalea Announces New Single 'Started'". Rap-Up. 19 April 2019. Retrieved 19 April 2019.
  8. ↑ @IGGYAZALEA (20 April 2019). "Imagine NOT knowing an Anna Nicole Smith quote when you see one. Can't relate" (Tweet). Retrieved 30 March 2019 – via Twitter.
  9. ↑ Zidel, Alex (26 April 2019). "Iggy Azalea Posts Photos With Her "Sugar Daddy" To Hype Up New Single". HotNewHipHop. Retrieved 30 April 2019.
  10. ↑ Dare, Angie (28 April 2019). "Iggy Azalea Teases Started Video W/ Beautiful Women Looking Bossed Up". SOHH. Retrieved 30 April 2019.
  11. ↑ Harper, Rosario (30 April 2019). "Iggy Azalea Shares More Sneak Peeks From New Started Video". SOHH. Retrieved 30 April 2019.
  12. ↑ Libardi, Manuella (2 May 2019). "Iggy Azalea Sizzles In Leopard-Print Bodysuit In New Instagram Photo". Inquisitr. Retrieved 2 May 2019.
  13. ↑ Nied, Mike (3 May 2019). "Iggy Azalea Is The Ultimate Gold Digger In Her "Started" Video". Idolator. Retrieved 3 May 2019.
  14. ↑ "Started - Iggy Azalea | Songs, Reviews, Credits | AllMusic". AllMusic.
  15. ↑ "ARIA Australian Top 40 Digital Tracks" (PDF). Australian Recording Industry Association. 13 May 2019. Retrieved 11 May 2019.
  16. ↑ "Iggy Azalea – Chart history (Hot Canadian Digital Song Sales)". Billboard. Retrieved 13 May 2019.
  17. ↑ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 19, 2019)" (in French). Syndicat National de l'Édition Phonographique. Retrieved 13 May 2019.
  18. ↑ "Iggy Azalea Chart History - Greece Digital Songs". Billboard. Archived from the original on 13 August 2019. Retrieved 13 August 2019.
  19. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 17 May 2019.
  20. ↑ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 11 May 2019.
  21. ↑ "NZ Hot Singles Chart". Recorded Music NZ. 13 May 2019. Retrieved 10 May 2019.
  22. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 11 May 2019.
  23. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 11 May 2019.
  24. ↑ "Official Independent Singles Chart Top 50". officialcharts.com. Retrieved 13 July 2019.
  25. ↑ "Iggy Azalea Chart History (Bubbling Under Hot 100)". Billboard. Retrieved 13 May 2019.
  26. ↑ "Bubbling Under R&B/Hip-Hop : May 18, 2019". Billboard. Retrieved 13 May 2019. (subscription required)
  27. ↑ "American single certifications – Iggy Azalea – Started". Recording Industry Association of America. Retrieved 10 August 2021.
  28. ↑ "Top 40 Rhythmic Future Releases". All Access Media Group. Archived from the original on 31 May 2019. Retrieved 31 May 2019.
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