SunnyD
ManufacturerSunny Delight Beverages
DistributorKeurig Dr Pepper (US)
Saputo (Canada)
Introduced1963
ColorVaries by flavor
FlavorVarious
IngredientsWater, high fructose corn syrup, 2% or less concentrated juices
Websitewww.sunnyd.com

SunnyD (named Sunny Delight prior to circa 2003) is an orange drink developed in 1963 by Doric Foods of Mount Dora, Florida, United States.[1] Additional plants were built in California and Ohio in 1974 and 1978, respectively. In April 1983, Sundor Brands bought out Doric Foods; Sundor Brands was then purchased by American multinational Procter & Gamble in March 1989.[2] The drink is superficially related to orange juice, but also resembles a soft drink without carbonation.

The drink produced an estimated $450 million in revenue for Procter & Gamble in 2004. In 2005, Sunny Delight was spun off into the independent Sunny Delight Beverages Company (SDBC). The beverage is also distributed by Dr Pepper/Seven Up (DPSU). In Canada, the drink is manufactured and distributed by Saputo.

The beverage was launched in the United Kingdom in April 1998 with a £10 million promotional campaign, and by August 1999, it became the third biggest selling drink in the United Kingdom, behind Coca-Cola and Pepsi.

It was sold in refrigerated cabinets, and marketed as a healthier alternative to soft drinks despite neither being healthier nor requiring refrigeration. Despite the name, SunnyD is not a high source of vitamin D, nor has it ever claimed to be; however, it contains significant amounts of vitamin C.[3]

SunnyD started out with only one flavor: orange. Now it comes in multiple flavors: Tangy Original, Smooth Orange, Orange Strawberry, Orange Mango, Orange Peach, Watermelon, Fruit Punch, Peach, Mango, Blue Raspberry, Cherry Limeade, Lemonade, and Orange Pineapple.[4]

Ingredients

As of 2020[5]

Promotional campaigns

Reach for the Sun Bottle Hunt

Images of Sunny Delight bottles were hidden across the Web.

In the middle of the 1990s, Sunny Delight sponsored an early internet contest promoting their beverage. For the game, the "Reach for the Sun Bottle Hunt", simple graphics depicting Sunny Delight bottles were incorporated into independent American web sites. The site locations were various personal home pages or more well known internet resources.

At the main contest site, riddles were provided weekly to help people discover each of the sites displaying a hidden bottle. Participants were encouraged to use the newest search engines in combination with the riddles.

Initially appearing in 1996 and gaining widespread attention, the contest was repeated three times over the course of a year and a half, and over 4,000 prizes were awarded during each iteration, ranging from T-shirts to college scholarships. As a pioneering internet advertising meme, it set the stage for years of later web marketing promotions.[6][7]

Peel 'n Taste Flavor Strips

In July 2009, to promote the company's Sunny Delight Smoothies, the company partnered with Food Lion supermarkets to place SunnyD Smoothies Peel 'n Taste flavor samplers in the aisles where Sunny Delight products were located.[8]

Reformulation

In recent years, the artificial sweetener sucralose has been added in combination with high fructose corn syrup, in order to cut the calorie count.[9]

As of 2023, North American Sunny Delight contains 2% or less concentrated fruit juice.[10]

Controversies

In the United Kingdom, there were many negative press reports about the product, following an investigation by The Food Commission, an independent consumer organisation in the United Kingdom.

In December 1999, according to a report by BBC News, the negative publicity escalated when a Sunny Delight television commercial showing a snowman turning orange was released, at about the same time as reports of a four-year-old girl who experienced her skin turning orange – due to the product's use of beta-Carotene for color – after drinking an estimated 1.5 liters of Sunny Delight a day.[11][12][13]

Sales had halved by 2001, and the drink was redesigned and reinvented in March 2003 as "SunnyD". In the United Kingdom, SunnyD was relaunched in March 2009, with a new formulation containing 70% fruit juice and no artificial ingredients or added sugar. However, amid declining sales, the product was further reformulated in April 2010, as a lower priced beverage containing only 15% fruit juice.[14]

In January 2024, the drink was the subject of BBC Radio 4's consumer programme Sliced Bread Presents: Toast, which discussed "why sales of Sunny Delight faltered in the UK after an extremely successful launch".[15]

The brand's Twitter account is known for its odd tweets; one particular tweet, saying "I can't do this anymore" created extensive engagement from other brands, but has received criticism for trivializing and monetizing mental illness.[16][17][18]

See also

References

  1. ↑ "Sunny Delight Beverages Co. — History". 2009. Archived from the original on 2010-02-03. Retrieved 2011-04-20.
  2. ↑ "Sunny D - Everything2.com". everything2.com. Archived from the original on 2019-10-02. Retrieved 2020-05-07.
  3. ↑ "Calories in Sunny D - Calorie, Fat, Carb, Fiber, & Protein Info". SparkPeople. Archived from the original on 2021-04-21. Retrieved 2021-04-21.
  4. ↑ "Flavors Archive". SunnyD. Archived from the original on 2019-04-15. Retrieved 2019-05-16.
  5. ↑ "Sunny D Tangy Original". www.fooducate.com. Archived from the original on 2023-04-07. Retrieved 2020-05-07.
  6. ↑ Sales Promotion Essentials Archived 2023-09-09 at the Wayback Machine, Don E. Schultz, et al., 1998
  7. ↑ Dan Janal's Guide to Marketing on the Internet, Daniel S. Janal, 2000.
  8. ↑ Greenberg, Karl (July 30, 2009). "Sunny D Brings Peel 'n Taste To The Grocery". MediaPost.com. Archived from the original on August 1, 2009.
  9. ↑ "Tangy Original". Archived from the original on 16 January 2016.
  10. ↑ "19 foods that aren't food". Prevention Magazine. March 25, 2015. Archived from the original on November 4, 2021. Retrieved November 4, 2021 – via Fox News.
  11. ↑ Clayton, Jennifer. The rise and fall of Sunny Delight Archived 2005-10-29 at the Wayback Machine, BBC News, December 3, 2003
  12. ↑ Soft drink turned toddler 'yellow' Archived 2007-12-13 at the Wayback Machine, BBC News, December 26, 1999
  13. ↑ "Too much Sunny Delight turns girl's skin yellow". The Independent. 1999-12-27. Archived from the original on 2022-05-25. Retrieved 2018-01-08.
  14. ↑ Beckett, Alex (3 April 2010). "Sunny Delight drops fruit content and rsp to stem sales decline". www.thegrocer.co.uk. Archived from the original on 2017-09-06. Retrieved 2017-06-26.
  15. ↑ "Toast - Sunny Delight". Sliced Bread Presents. 11 January 2024. BBC. BBC Radio 4. Retrieved 11 January 2024.
  16. ↑ Morabito, Greg (February 4, 2019). "Depression Shouldn't Be a #Brand Engagement Strategy". Eater. Archived from the original on July 19, 2022. Retrieved July 19, 2022.
  17. ↑ Singh-Kurtz, Sangeeta (February 5, 2019). "Snack Twitter, from Whoopie Pies to Corn Nuts, is rallying around a depressed SunnyD". Quartz. Archived from the original on July 19, 2022. Retrieved July 19, 2022.
  18. ↑ Chen, Tanya. "Sunny Delight Shared A Depressing Tweet And People Are Actually Reaching Out To Do A Wellness Check On The Brand". BuzzFeed News. Archived from the original on 2022-06-23. Retrieved 2022-07-19.
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