Saturday Night Serenade
Other namesThe Pet Milk Show
GenrePopular music
Running time30 minutes
Country of originUnited States
Language(s)English
SyndicatesCBS
NBC
StarringMary Eastman
Jessica Dragonette
Kay Armen
Hollace Shaw
Bill Perry
Vic Damone
AnnouncerBill Adams
Warren Sweeney
Bob Trout
Produced byRoland Martini
Helen Ward
Original releaseOctober 3, 1936 (1936-10-03) –
September 25, 1948 (1948-09-25)

Saturday Night Serenade is an American old-time radio program that featured popular music. The 30-minute program was broadcast on CBS on Saturday nights from October 3, 1936, until September 25, 1948, sponsored by Pet Milk.[1] In 1948, the show moved to NBC,[2] and the name was changed to The Pet Milk Show,[3]

Female singers who starred on the program included Mary Eastman, Jessica Dragonette, Kay Armen,[3] and Hollace Shaw.[4] Their male counterparts included Bill Perry and Vic Damone,[3] For one interval, the individual vocalists were replaced by the Emil Cote Singers.[3] Guest vocalists were also featured at times. They included Ruby Mercer.[5]

Howard Barlow led the orchestra in 1936-1937, with Gus Haenschen conducting thereafter.[1] Announcers were Bill Adams, Warren Sweeney, and Bob Trout. Producers were Roland Martini[1] and (during the Damone-Armen years) Helen Ward.[6]

References

  1. 1 2 3 Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 598. ISBN 978-0-19-507678-3.
  2. ↑ "NBC Grabs Another 'Pet' Seg From CBS". Billboard. August 28, 1948. p. 5. Retrieved February 3, 2022.
  3. 1 2 3 4 Reinehr, Robert C.; Swartz, Jon D. (2010). The A to Z of Old Time Radio. Rowman & Littlefield. p. 227. ISBN 978-0-8108-7616-3. Retrieved February 3, 2022.
  4. ↑ "Vic Damone Is New Star Of 'Saturday Serenade'". Tampa Bay Times. June 19, 1947. p. 127. Retrieved February 14, 2022 – via Newspapers.com.
  5. ↑ "Array of Vocalists Sings for Serenade". The Times. Louisiana, Shreveport. February 15, 1941. p. 2. Retrieved February 14, 2022 – via Newspapers.com.
  6. ↑ Friedwald, Will (2010). A Biographical Guide to the Great Jazz and Pop Singers. Pantheon Books. p. 131. ISBN 978-0-375-42149-5. Retrieved February 3, 2022.
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