Three Counties Showground
AddressMalvern
Worcestershire
WR13 6NW
England
Coordinates52°04′48″N 02°18′42″W / 52.08000°N 2.31167°W / 52.08000; -2.31167
OwnerThree Counties Agricultural Society[1]
Acreage90 acres (36 ha)
SurfaceGrass
Opened1958
Website
www.threecounties.co.uk

The Three Counties Showground is a showground site in Malvern, Worcestershire, England, covering 90 acres (36 ha) owned by the Three Counties Agricultural Society.[2] The Three Counties refers to the agrarian counties of Gloucestershire, Herefordshire and Worcestershire. The first show at the site was held in 1958 and was attended by Queen Elizabeth The Queen Mother.[3]

The annual Royal Three Counties Show takes place at the Three Counties Showground in June and is a celebration of the British countryside that includes displays, food, livestock, produce and entertainment.[4] In 2018, the show celebrated 60 years of being hosted at the Three Counties Showground.[5]

The showground is home to the annual RHS Malvern Spring Festival, which had an attendance of 102,000 over the four day festival in 2019.[6]

Anne, Princess Royal is a regular visitor to the Three Counties Showground and first went to the venue in 1976. She has since served as the Society's President (1981), opened the new members' complex overlooking the main arena (1986), attended National Pony Society's 100th Summer Championship Show and the National Sheep Association Show (2006) and was guest of honour at the RHS Malvern Spring Festival, as part of its 25th birthday celebrations that were held in 2010. In 2014, she accepted an invitation to become patron of the Royal Three Counties Show.[7]

The show owes its beginnings to 1797 to a John Clerk who commented that there was no agricultural show in Herefordshire, so local farmers decided to hold a first show the following year under the aegis of the Earl of Oxford. By 1922 the shows of the counties of Herefordshire, Worcestershire, and Gloucestershire had merged into the Three Counties Agricultural Society. The 3-day event takes place annually since 1958 on a permanent 70-acre (28 ha) site near Malvern, typically attracting around 25,000 visitors.[8]

References

  1. ↑ BBC. "Three Counties Show - history". www.bbc.co.uk. Retrieved 2019-05-23.
  2. ↑ "Malvern Showground". www.malvernbeacon.com. Retrieved 2019-05-23.
  3. ↑ "60 Years of the Royal Three Counties Show". www.threecounties.co.uk. Retrieved 2021-09-24.
  4. ↑ "Royal Three Counties Show: Everything you need to know including ticket prices, parking and highlights". Retrieved 2020-08-03.
  5. ↑ "Royal Three Counties Show to celebrate 60 years at Malvern". Retrieved 2020-08-03.
  6. ↑ "RHS Malvern Spring Festival hailed as 'best ever' after record-breaking attendance revealed". www.threecounties.co.uk. Retrieved 2019-05-23.
  7. ↑ "Princess Anne to be patron of Royal Three Counties Show". Retrieved 2020-08-03.
  8. ↑ "Three Counties Show - history". BBC Hereford and Worcester. BBC. 18 June 2009. Retrieved 24 September 2021.
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