Tod's S.p.A.
TypeSocietà per azioni (S.p.A.)
BIT: TOD
ISINIT0003007728 Edit this on Wikidata
IndustryFashion
Founded1920 (1920)
FounderFilippo Della Valle
Headquarters
Sant'Elpidio a Mare
,
Italy
Key people
Diego Della Valle
(Chairman and CEO)
ProductsLuxury goods
RevenueIncrease €1.0 billion (2022)[1]
Increase €30.0 million (2022)[1]
Increase €15.0 million (2022)[1]
Total assetsIncrease €2.0 billion (2022)[1]
Total equityIncrease €1.1 million (2022)[1]
OwnerDella Valle family (64.4%)[2]
Number of employees
4,925 (2022)[1]
ParentTod's Group
Websitetods.com todsgroup.com

Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. Its core branding includes an oval nameplate, a roaring lion, with signature brown and orange packaging. The company is an influencer in the Sprezzatura (Italian "casual chic") aesthetic and fashion movement. Its highest-selling products are pebble-sole “Gommino” driving shoes, leather (suede) loafers, boots, sneakers, and handbags.[3][4]

Founded in 1920 by Filippo Della Valle as a shoe cobbler, his grandson, Diego, commercialized the family business and launched their flagship store in their hometown. They expanded across Europe and the U.S. during the 1970s, reaching mainstream distribution during the 1980s and 1990s. During this time, Tod's was popularized by Hollywood celebrities, European royalty, including Diana, Princess of Wales, and corporate executives in New York.

The company is majority controlled by the founding Della Valle family. Its use of private financing throughout the 1990s saw to its listing on the Milan Stock Exchange in 2000, at a valuation of €1.2 billion. In 2021 Moët Hennessy Louis Vuitton (LVMH) raised its investment in the group from 3.2% to 10%. The family attempted to delist and privatize Tod's in 2022 at a valuation of €1.32 billion but did not secure the required 90% control threshold. Tod's reported annual revenue of €883 million in 2021, with €1.0 billion reported in 2022.

History

Tod's light suede loafers with tassels, 2021

Filippo Della Valle started the shoemaking business out of his family home in the late 1920s. Diego Della Valle, the elder son of Dorino, and a grandson of Filippo, expanded the workshop and turned it into a factory that started manufacturing shoes in the 1970s.[5] As they grew in popularity during the 1980s, Diego brought in nascent marketing strategies, such as influencer marketing, to broaden their consumer base, starting with Yasmin Le Bon in 1998.[6][7] Diego named the company J.P. Tod's in 1978, later dropping the "J.P." in 1999 after the brand became inadvertently known as solely "J.P.'s" instead of the preferred Tod's.[8][9] He selected the name from a Boston, Massachusetts phonebook in an effort to Americanize the Italian brand and court high-end consumers in New York.[10][8] They introduced the “Gommino” leather (suede) loafers in 1979 and their signature handbag collection in 1980. Both of these products gained favor with Hollywood celebrities, European royalty, including Diana, Princess of Wales, and corporate executives in New York.[11] Princess Diana sported Gommino loafers in various colors and carried a beige handbag the house later named after her – the Tod's Di Bag.[12][13] Vogue called Princess Diana the "poster girl" for the brand among royals,[12] while Italian industrialist Gianni Agnelli led to increased popularity among businessmen due to the shoe's quiet profile, according to Vanity Fair.[14] Tod's was further popularized among European royalty through King Juan Carlos of Spain, Princess Caroline of Monaco, and Catherine, Princess of Wales.[14]

In an effort to diversify the family's business interests, they launched two sister brands, Fay (in 1986) and Hogan (in 1988), later forming Tod's Group.[15][16] The former was overseen by Diego's son Emanuele, who appointed Karl Lagerfeld as a designer for a handful of collections.[17] Tod's Group subsequently bought 60% of Roger Vivier, the French shoemaker known for the stiletto heel, in 1995.[18] By late 1990s, Diego turned over the day-to-day operation of the business to Andrea, his younger brother.[19] Time described their family dynamic in 2006 with: "Andrea plays the goalie to Diego's striker, the introverted, behind-the-scenes power broker to Diego's extroverted, genial public persona."[20] Tod's sales increased from €220 million in 2000 to €371 million in 2003.[21] Tod's went public in November 2000, listing on the Milan Stock Exchange at a valuation of €1.2 billion.[4] Tod’s was one of the few luxury companies worldwide to increase sales and profits through the 2007–2008 financial crisis, with profit growing from €83 million in 2008 to €86 million in 2009.[22] During the crisis they launched their eyewear line, entering into a licensing agreement with Marcolin Group for optical frames and sunglasses.[23]

In 2014, Tod’s teamed up with Japanese design studio Nendo to create the “Envelope Boat Shoe”, a rubber-soled slip-on.[24] In November 2015, Tod's acquired further stock in the Roger Vivier shoe brand for €415 million. It had previously owned a 57.5% stake, now up to 60.7%.[25] In January 2017, Italian businessman Andrea Bonomi – through his Strategic Capital fund – took a 3% stake in Tod’s to support its long-term growth.[26] In late 2017, the group launched a new business model dubbed Tod’s Factory to refresh its namesake brand, offering new products and more frequent collections, backed by significant marketing investment.[27][28] As part of Tod’s Factory, it launched the “Tod’s X Mr Porter” menswear capsule collection for Yoox Net-a-Porter in a bid to increase its reach to online customers.[29][30] The New York Times reported in 2018 that the Tod's design team would curate "one-off capsule collections by guests" as part of their go-to-market strategy.[31] In 2023, Tod's collaborated with Lamborghini on a line of driving shoes[32] and re-engaged Palm Angles on a second line of custom sneakers.[33] In 2023, the group announced it had crossed €1 billion in revenue.[34]

Creative directors

Campaigns

For its advertising campaigns, Tod’s has been working with several high-profile photographers like Mikael Jansson (2005)[40] Mert and Marcus (2011),[41] David LaChapelle (2013),[42] David Bailey (2015)[43] and Michelangelo di Battista (2016).[44]

Ownership

A Tod's store front in Hong Kong, 2009

Tod's ownership structure has changed since inception, often featuring prominently in Italian business media. From 2019, Diego Della Valle started purchased Tod’s shares as they came under pressure due to sliding sales, increasing his ownership to 81.2%.[45] In early 2021, LVMH raised its investment in the group from 3.2% to 10%.[46] In May 2021, the market value of Tod's was €1.6 billion.[18][47] In 2022, Della Valle and his brother Andrea offered to buy out other investors at €40 a share for up to €338 million ($344 million) – valuing the company at €1.32 billion ($1.3 billion) – and to de-list the company via a merger with their holding company DeVa Finance.[48] By September 2022, the Italian Companies and Exchange Commission (CONSOB) approved the proposed buyout.[49] The Della Valle family abandoned its plans for a buyout of the group, after failing to reach the 90% ownership threshold needed to take it private.[50]

Sponsorship

In September 2010 Tod’s bestowed $350,000 on Milan’s La Scala theater; a $7.4 million gift followed in June 2011.[51]

In 2011, Tod’s emerged as the only private sponsor willing to fund the restoration of Rome’s Colosseum, after a tender fell through; the agreement granted the company exclusive rights to the Colosseum’s logo and images for 15 years in exchange for €25 million ($31.99 million).[52] Tod’s suspended the agreement pending the outcome of two judicial inquiries and a probe by Italy’s antitrust competition authority into the deal, triggered by complaints by the Italian Labour Union (UIL) and Codacons, a consumer organization.[53][54]

In 2023, Tod’s pledged 2.5 million euros to the restoration of Palazzo Marino, the 16th-century building in Milan that has housed the city hall and local administration operations since 1861.[55]

See also

References

  1. 1 2 3 4 5 6 "press release 2022 03 10" (PDF). todsgroup.com. Retrieved 10 March 2022.
  2. ↑ "Investor Relations - Shareholders". todsgroup.com. Retrieved 10 March 2022.
  3. ↑ "Tod's moves on from cozy loafers in bid to recover sales". Reuters. 2014-08-06. Retrieved 2023-10-28.
  4. 1 2 Ball, Deborah Ball (2000-11-01). "Tod's Hopes to Grow Brand With Initial Public Offering". Wall Street Journal. ISSN 0099-9660. Retrieved 2023-10-28.
  5. ↑ Alderman, Liz (2010-10-08). "A Shoemaker That Walks but Never Runs". The New York Times. ISSN 0362-4331. Retrieved 2020-03-31.
  6. ↑ Anne-Marie Schiro (25 August 1998), Expansion at J. P. Tod's New York Times.
  7. ↑ Marcy Medina (1 August 2008), Tod’s in Tinseltown W.
  8. 1 2 Yorker, The New (2004-05-02). "Shoe Dreams". The New Yorker. ISSN 0028-792X. Retrieved 2023-10-28.
  9. ↑ Sheryl Garratt (16 October 2011), Diego Della Valle of Tod's: king of loafers The Daily Telegraph.
  10. ↑ Alderman, Liz (October 8, 2010). "A Shoemaker That Walks but Never Runs". The New York Times. Retrieved October 28, 2023.
  11. ↑ Sylvers, Eric (2019-02-16). "Tod's Loafers Have Won Over Royals and Hollywood—But Not Many Millennials". Wall Street Journal. ISSN 0099-9660. Retrieved 2023-10-28.
  12. 1 2 Newbold, Alice (2021-06-04). "Princess Diana Found The Perfect Summer Loafer Long Ago". British Vogue. Retrieved 2023-10-28.
  13. ↑ Twersky, Carolyn (2021-09-28). "A History of Princess Diana's Favorite Handbags From Gucci to Dior". W Magazine. Retrieved 2023-10-28.
  14. 1 2 Reginato, James (2018-03-09). "How Diego Della Valle Took Tod's from Small-Town Cobbler to Global Success". Vanity Fair. Retrieved 2023-10-28.
  15. ↑ Giulia Segreti (14 July 2017), Designers for Fay label leave Tod's luxury group Reuters.
  16. ↑ Giulia Segreti (24 February 2018), Italy's Fay marks new departure with designer Arthur Arbesser Reuters.
  17. ↑ Suzy Menkes (17 March 2010), Lagerfeld to Help Tod’s With Its Hogan Brand New York Times.
  18. 1 2 "The future of Tod's". Vogue Business. 21 May 2021. Retrieved 2021-06-27.
  19. ↑ Anne-Marie Schiro (27 April 1999), An Empire of Leather Goods Still Driven by a Driving Shoe New York Times.
  20. ↑ Betts, Kate (2006-03-08). "Driving Force: Diego Della Valle". Time. ISSN 0040-781X. Retrieved 2023-10-28.
  21. ↑ Yorker, The New (2004-05-02). "Shoe Dreams". The New Yorker. ISSN 0028-792X. Retrieved 2023-10-28.
  22. ↑ Liz Alderman (8 October 2010), A Shoemaker That Walks but Never Runs New York Times.
  23. ↑ Meliado, Edorado (2018-07-05). "Tod's renews eyewear licence with Marcolin until 2023". Fashion Network. Retrieved 2022-09-03.
  24. ↑ Isla Binnie (6 August 2014), Tod's moves on from cozy loafers in bid to recover sales Reuters.
  25. ↑ "Tod's splashes out $440 million on Roger Vivier shoes". Reuters. 23 November 2015.
  26. ↑ Valentina Za and Massimo Gaia (11 January 2017), Italy's Bonomi takes 3 pct stake in Tod's, shares soar Reuters.
  27. ↑ Vanessa Friedman (9 July 2019), Alber Elbaz Makes a Happy Return New York Times.
  28. ↑ Claudia Cristoferi (20 September 2019), Tod's chief says Hong Kong unrest factored in, turnaround taking effect Reuters.
  29. ↑ Nicole Phelps (25 September 2018), Tod’s Makes Alessandro Dell’Acqua Its First Tod’s Factory Collaborator Vogue.
  30. ↑ Giulia Segreti (17 June 2017), Tod's launches men's capsule collection for YNAP's Mr Porter Reuters.
  31. ↑ Ahmed, Osman (November 19, 2018). "Collaborations Make Inroads in the Luxury Market". The New York Times. Retrieved November 12, 2023.
  32. ↑ "Italian brands Lamborghini and Tod's team up for fashion". Reuters. 2023-02-16. Retrieved 2023-11-04.
  33. ↑ Luke, Leitch (2022-11-30). "Palm Angels Recruits Naomi Campbell—and Remixes Tod's—for Its Latest Moncler Genius Collection". Vogue. Retrieved 2023-11-12.
  34. 1 2 Shoaib, Maliha (2023-12-01). "Tod's Appoints Matteo Tamburini as Creative Director". Vogue. Retrieved 2023-12-01.
  35. ↑ Eric Wilson (9 June 2005), Picking Up the Pace New York Times.
  36. ↑ Merle Ginsberg (12 March 2012), More Designer Musical Chairs: Derek Lam is Leaving Tod’s Hollywood Reporter.
  37. ↑ Italy's Tod's hires former Gucci designer Facchinetti Reuters, 20 February 2013.
  38. ↑ Isla Binnie (20 June 2014), Tod's hires designer Incontri to make strides beyond footwear Reuters.
  39. ↑ Elisa Anzolin (12 July 2023), Tod's creative director Walter Chiapponi to step down Reuters.
  40. ↑ Sophia Chabbott (19 December 2005), Tod’s Goes for the Bigger Picture Women's Wear Daily.
  41. ↑ Anne Hathaway is the new face of Tod's The Daily Telegraph, 6 September 2011.
  42. ↑ David Lipke (9 October 2013), David LaChapelle Lenses Happy Socks Campaign Women's Wear Daily.
  43. ↑ Brooke Bobb (20 August 2015), David Bailey’s Latest Muse: a Tod’s Handbag T: The New York Times Style Magazine.
  44. ↑ Sophia Chabbott (28 January 2016), Dylan and Hopper Penn Appear in Fay Ads Women's Wear Daily.
  45. ↑ Valentina Za (20 August 2019), Tod's founder Della Valle further raises voting stake to 81.2% Reuters.
  46. ↑ "LVMH ups Tod's stake as footwear brands surge back into fashion". Fortune. Retrieved 2021-06-27.
  47. ↑ Zargani, Luisa (2021-05-12). "China, Roger Vivier and E-commerce Boost Tod's Group in Q1". WWD. Retrieved 2021-06-27.
  48. ↑ Agnieszka Flak and Valentina Za (26 October 2022), Tod's founders scrap buyout, mull next step as shares fall Reuters.
  49. ↑ Francesca Landini (21 September 2022), Italy's market watchdog approves bid to take Tod's private Reuters.
  50. ↑ Agnieszka Flak and Valentina Za (26 October 2022), Tod's founders scrap buyout, mull next step as shares fall Reuters.
  51. ↑ Andrea Lee (1 September 2011), The Tycoon Next Door W.
  52. ↑ Catherine Hornby and Andrew Roche (2 December 2010), Tod's CEO offers to fund Colosseum repair work Reuters.
  53. ↑ Guy Dinmore (12 January 2012), Tod’s puts Colosseum agreement on hold Financial Times.
  54. ↑ Antonella Ciancio (12 January 2012), Luxury shoemaker threatens to quit Colosseum repair Reuters.
  55. ↑ Sandra Salibian (26 November 2023), Tod’s Group Funds Restoration of Palazzo Marino in Milan Women's Wear Daily.
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