Toyota Motor Europe
TypeSubsidiary
IndustryAutomotive
Founded1963 (1963) in Denmark
Headquarters
Brussels
,
Belgium
Area served
Europe and Western Asia
Key people
Matthew Harrison (COO)
ProductsToyota and Lexus vehicles
Number of employees
2,700
ParentToyota Motor Corporation
Websitetoyota-europe.com

Toyota Motor Europe (TME) is a subsidiary of Toyota Motor Corporation responsible for company operations in Europe and Western Asia, including Turkey, Russia, Israel, Kazakhstan, and the Caucasus. The company's comprehensive operations encompass research and development, manufacturing, sales, marketing, after-sales, and other various corporate functions. TME, headquartered in Brussels, Belgium, initiated its operations in 1963.

History

TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota approximately employs 90,000 people in Europe, along with a €11+ billion investment since 1990.[1] Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants.[2]

Previous CEOs include:

  • Dr. Johan Van Zyl (2015-2021)
  • Didier Leroy (2010-2015)
  • Tadashi Arashima (2005-2010)
  • Akira Imai (1999-2005)
  • Tatsuo Takahashi (1994-1999)

Sales

Toyota became the highest-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan.[3]

Toyota Motor Europe sales peaked in 2007 at 1.23 million units,[4][5] as well as a 5.70% market share.[6] In 2021, TME set a new peak with a market share of 5.84%.[6][7]

In 2022, TME set another peak with a market share of 7.3%.[8]

Operations

The TME Head Office is located in Brussels, Belgium, and houses key departments of Toyota and Lexus in Europe. It also acts as the control centre for all European operations, including the main locations of manufacturing & engineering and marketing & sales activities. They have manufacturing centres across Europe, notably in France and the Czech Republic.

Supporting facilities

Established in 1987, the Toyota Technical Centre in Zaventem, Belgium, is home to Toyota Motor Europe’s Research & Development (R&D), Purchasing and Production Engineering activities. Early in 2006, Toyota inaugurated the expansion of its technical centre. In 2007 an additional 35,000 m² was added for the expanded European design and engineering department.

The Toyota Training Centre in Zaventem provides training to service instructors and engineers from all of Toyota’s European distributors.

Located in Derbyshire, the European Global Production Centre is a hub for teaching best practices and training production staff and supervisors from Europe.

The Accessory and Service Centre of Toyota in Brussels is responsible for after-sales, conversion, and accessory operations. Its responsibilities include the coordination of Toyota's aftersales service operations, the investigation of technical issues in the field, car body and paint training, accessory development and planning, and vehicle conversion.

Created in 2000 in Nice, France, Toyota Europe Design Development (ED2, stylized ED²) concentrates on design concepts for the European market, including advanced design, design competition, and production support for European models and design research information. It replaced the Zaventem-based Toyota European Office of Creation (EPOC), founded in 1989.[9][10][11] Since 2016, the Toyota Design Centre of Zaventem re-opened to take the weight off ED² by helping it to develop production cars, such as the Toyota Aygo X.[11]

Le Rendez- Vous Toyota in Paris is a venue for internal and public events.

Manufacturing centres

Toyota also operates a joint venture plant with Citroën and Peugeot in Valenciennes, France.

Other facilities

Toyota Gazoo Racing Europe - Cologne, Germany. Research, development and manufacturing for motor racing activities.

Environmental activities

In 2008, Toyota began its European sustainable plant program at two manufacturing companies in France and the United Kingdom. The activities are supposed to emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. TMMF (Valenciennes, France) and TMUK (Burnaston and Deeside, UK) will ramp up efforts in Europe by serving as the industry benchmark for sustainable production of vehicles and engines. Each plant will pilot activities to help realize 2010 environmental targets, including a 25% reduction in water use by Toyota’s European manufacturing network. Toyota intends to adapt these methods for their plants globally if successful.[12]

Vehicles designed by Toyota ED²

Production cars (partially or totally designed by Toyota Europe Design Development):

Concept cars:

Other works:

  • Skyjet and yacht for the movie Valérian and the City of a Thousand Planets (2017),[45]
  • Toyota e-Chargeair (2019), autonomous H2 charging system,[46]
  • Lexus "Lunar Concepts" sketches for Document Journal art magazine : Lexus Zero Gravity, Lexus Cosmos, Lexus Bouncing Moon Roller, Lexus Lunar Cruiser, Lexus Lunar Mission, Lexus Moon Racer and Lexus Lunar (2020)[47]

References

  1. ↑ "Toyota celebrates 30 years of manufacturing in Deeside, UK". Toyota celebrates 30 years of manufacturing in Deeside, UK. Archived from the original on 2023-05-24. Retrieved 2023-05-24.
  2. ↑ "Homepage". Europe: Toyota. Archived from the original on 2009-07-22. Retrieved 2018-04-19.
  3. ↑ "Toyota est bel et bien parti à l'assaut de l'Europe". LExpansion.com (in French). 1999-07-08. Archived from the original on 2022-01-22. Retrieved 2022-04-25.
  4. ↑ "Toyota bullish on 2012 Europe sales". Financial Times. UK. Archived from the original on 2015-09-24. Retrieved 2018-04-19.
  5. ↑ Europe defined as the whole continent + Turkey + Russia + Caucasus + Kazakhstan
  6. 1 2 Europe defined as 2020 EU27 + United Kingdom + Switzerland + Norway + Iceland
  7. ↑ Demandt, Bart (2013-12-22). "Toyota Sales Data & Trends for the European Automotive Market". carsalesbase.com. Archived from the original on 2022-06-28. Retrieved 2022-04-25.
  8. ↑ "Toyota Europe's market share increases to a record 7.3%" (Press release). Europe: Toyota. Retrieved 2023-06-03.
  9. ↑ "Toyota Yaris and Yaris Verso D-4D" (Press release). Europe: Toyota. 2002-02-27. Retrieved 2011-07-13.
  10. ↑ "Où va le design de Toyota Europe ?". Journal Auto (in French). 2006-04-27. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  11. 1 2 rédaction, La (2020-03-11). "À Sophia Antipolis, le studio de design avancé de Toyota, fait le plein d'idées déjantées". Nice-Matin (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  12. ↑ "Sustainable Plant Activities in Europe" (PDF) (Press release). Europe: Toyota. Archived from the original (PDF) on 2016-03-03. Retrieved 2018-04-19.
  13. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Toyota France (August 2013). "Toyota en France. La Toyota Yaris, une histoire française" (PDF). toyota-france.fr (in French). Archived (PDF) from the original on 2023-05-21. Retrieved 2022-04-23.
  14. ↑ "Toyota to Sell New-generation Avensis in Japan - Toyota Motor Corporation Official Global Website". global.toyota. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  15. ↑ "Toyota Corolla Verso : Européenne pur jus". Journal Auto (in French). 2004-05-27. Archived from the original on 2022-05-17. Retrieved 2022-04-23.
  16. ↑ Roux, Fabien (2007-03-29). "Toyota Auris : l'esprit de famille". Ouest France Auto (in French). Retrieved 2022-04-23.
  17. ↑ "Europe influenced Toyota's new Avensis". Automotive News Europe. 2008-10-03. Archived from the original on 2023-07-09. Retrieved 2022-04-23.
  18. ↑ "Inspiraci hledám v náhodě, říká český designér toyot. Přetáhli ho Číňané". iDNES.cz (in Czech). 2017-06-30. Archived from the original on 2023-01-14. Retrieved 2023-01-14.
  19. ↑ Lexus IS Brochure (PDF). Lexus Europe. 2018. Archived (PDF) from the original on 2023-01-14. Retrieved 2023-01-14.
  20. ↑ Caradisiac.com. "Essai - Toyota Avensis SW restylée : mauvaise en rien". Caradisiac.com (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  21. ↑ "L'essai du Toyota Verso 2013 par BlogAutomobile". BlogAutomobile (in French). 2013-01-27. Archived from the original on 2022-01-24. Retrieved 2022-04-23.
  22. ↑ "Toyota Avensis, allemande sous le capot". LEFIGARO (in French). 2015-02-16. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  23. 1 2 "Le Centre de Design Européen de Toyota". Toyota FR (in French). Archived from the original on 2022-05-17. Retrieved 2022-04-23.
  24. 1 2 3 "Toyota's European Design Headquarters ED2 Toyota Motor Europe". www.toyota-europe.com. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  25. ↑ "Toyota Yaris restylée (2017) : photos et infos !". Autoplus (in French). 2017-02-07. Archived from the original on 2023-08-13. Retrieved 2022-04-23.
  26. 1 2 3 4 5 "INSIDE STORY: Toyota Europe Design Development Centre – ED2". autostyle design competition (in Italian). 2020-11-25. Archived from the original on 2022-05-24. Retrieved 2022-04-23.
  27. 1 2 3 rédaction, La (2020-03-11). "À Sophia Antipolis, le studio de design avancé de Toyota, fait le plein d'idées déjantées". Nice-Matin (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  28. ↑ "Toyota ED2, dove nasce il design del SUV bZ4X". FormulaPassion.it (in Italian). 2022-10-31. Archived from the original on 2023-01-14. Retrieved 2023-01-14.
  29. 1 2 3 Caradisiac.com. "Toyota Endo : une citadine pour quatre". Caradisiac.com (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  30. 1 2 3 "Car design - inside Toyota's top secret ED2 facility". Toyota UK Magazine. 2012-11-26. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  31. ↑ Caradisiac.com. "Toyota Urban Cruiser Concept et Fine-T Concept à Genève". Caradisiac.com (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  32. ↑ adminDevisu, par (2007-09-26). "Concept IQ : la citadine ultra-compacte révolutionnaire de Toyota". Automania (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  33. ↑ Caradisiac.com. "Tokyo 2009 : Toyota FT-86 Concept, voilà la Toyobaru". Caradisiac.com (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  34. ↑ "La Toyota FT-CH débarque sur les Champs Elysées". Autonews (in French). 2010-07-07. Archived from the original on 2023-08-13. Retrieved 2022-04-23.
  35. ↑ "Toyota me.we". Toyota me.we (in French). Archived from the original on 2021-01-26. Retrieved 2022-04-23.
  36. ↑ "La ME.WE, future voiture anti-crise de Toyota ?". ConsoGlobe (in French). 2013-05-10. Archived from the original on 2022-06-30. Retrieved 2022-04-23.
  37. ↑ Weernink, Wim Oude (2015-05-11). "LEXUS LF-SA, SPATIAL SPLENDOUR". Auto&Design. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  38. ↑ "Toyota i-TRIL, pour le constructeur la voiture perdra les pédales en 2030". L'Usine Nouvelle (in French). 2017-03-13. Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  39. ↑ "LE LEXUS UX CONCEPT SERA DÉVOILÉ AU MONDIAL DE L'AUTOMOBILE DE PARIS". LE LEXUS UX CONCEPT SERA DÉVOILÉ AU MONDIAL DE L’AUTOMOBILE DE PARIS (in French). Archived from the original on 2022-06-25. Retrieved 2022-04-23.
  40. ↑ A&d (2021-03-17). "TOYOTA ED2, FINESTRA SULL'EUROPA, CONCEPT CAR". Auto&Design (in Italian). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  41. ↑ "Toyota dévoile l'Aygo X, son premier crossover urbain" (PDF). media.toyota.fr (in French). 2021-11-05. Archived (PDF) from the original on 2022-01-23. Retrieved 2022-04-23.
  42. ↑ "Le Toyota Compact Cruiser EV remporte le Car Design Award 2022". Auto Live Magazine (in French). 2022-06-13. Archived from the original on 2022-12-05. Retrieved 2022-12-05.
  43. ↑ Zemri, Mustapha (2022-12-05). "Toyota défie la Peugeot 408 : la gamme bZ débarque en Europe !". MOTORS ACTU (in French). Archived from the original on 2023-01-14. Retrieved 2023-01-14.
  44. ↑ Martin, Frédéric (2022-12-07). "Toyota C-HR Prologue : le nouveau SUV compact approche". Les Voitures (in French). Archived from the original on 2023-02-08. Retrieved 2023-01-14.
  45. ↑ Morosi, Marie-Christine (2017-01-17). "Lexus surfe sur l'eau et dans les étoiles". Le Point (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
  46. ↑ admin (2022-12-09). "Autostyle XIX + Design Edition - New Toyota bZ4X Design Story". FleetCar.ie. Archived from the original on 2023-01-14. Retrieved 2023-01-14.
  47. ↑ "Le concept Lexus, Zero Gravity veut décrocher la Lune". Le concept Lexus, Zero Gravity veut décrocher la Lune (in French). Archived from the original on 2022-04-23. Retrieved 2022-04-23.
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