Vitrue, Inc.
Industrysocial media publishing software
FoundedMay 2006
FounderReggie Bradford
SuccessorOracle Corporation Edit this on Wikidata
HeadquartersAtlanta
Productssoftware-as-a-service (SaaS)
ServicesTo publish, manage, moderate & measure customer relation across the social web
Reggie Bradford in 2008

Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

Vitrue Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.[1] The company offers software and services manage customer relations across the social web.

Working in partnership with Facebook as one of 14[2] original "Preferred Developer Consultants", virtue publisher launched a suite of scheduling, moderation and analytics tools for marketers in 2009. In May 2010, they released Vitrue Tabs, which added module tools and a way for marketers to target and segment content to their communities geographically.

Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.[3] As of 2011, Virtue is undergoing global expansion.[4]

On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.[5]

Competitors in the space include Hearsay Social and Social Ware.[6]

References

  1. ↑ "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
  2. ↑ "Facebook Creates List of "Preferred Developer Consultants"".
  3. ↑ "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
  4. ↑ "Vitrue Expands into Four Additional U.S. Markets".
  5. ↑
  6. ↑ Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.
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