"Whopper Whopper"
Song by Burger King
ReleasedFebruary 3, 2023 (2023-02-03) (Spotify)
Length1:00
LabelBurger King
"Whopper Whopper"
Whopper logo used in the advertisements
AgencyO'keefe, Reinhard & Paul, LLC[1]
ClientBurger King
LanguageEnglish
Running time0:15-0:30
Product
Release date(s)November 2022
CountryUnited States

"Whopper Whopper" is a song by American fast food restaurant chain Burger King that serves as a jingle for the advertisement of the chain's signature hamburger, the Whopper. It is part of Burger King's advertising campaign You Rule! and a variation of The Burger King jingle.[2][3] Beacon Street Studios developed the song and other versions of it.[1] The jingle is known for its use on a television advertisement, also known by the same name, released on November 17, 2022.[2] The song, and "Burger Cheese Burger Cheese," were released as a single named "You Rule. Jingles" onto Spotify on February 3, 2023.[4]

Reception

Reception towards the song is mixed, with some people liking it and many others finding it irritating.[5] News outlets have described the song as viral,[3] catchy,[1] and an earworm.[6] During the 2023 NFL playoffs, some fans expressed frustration at hearing the song during ad breaks.[3] In 2023, the advertisement was not played at Super Bowl LVII,[7] with Burger King instead opting to release the song on Spotify. The song has now become an Internet meme.[8]

More recently, Steve Aoki and MTV created a remix for the song, which got a lot of recognition.

References

  1. 1 2 3 Bloch, Emily. "The Burger King Whopper song is a bop — we asked experts why". inquirer.com. Inquirer. Archived from the original on February 17, 2023. Retrieved February 17, 2023.
  2. 1 2 "The Burger King Whopper commercial song & lyrics". auralcrave.com. Aurlcrave. Archived from the original on February 17, 2023. Retrieved February 17, 2023.
  3. 1 2 3 Lamour, Joseph. "Burger King's inescapable 'Whopper' jingle has become a viral phenomenon". today.com. Today. Archived from the original on February 17, 2023. Retrieved February 17, 2023.
  4. ↑ "You Rule. Jingles – single by Burger King". Spotify. February 3, 2023. Retrieved February 23, 2023.
  5. ↑ Wysong, David. "Burger King's Whopper commercial is polarizing on social media. The hilarious proof". cincinnati.com. Cincinnati.com / The Enquirer. Archived from the original on January 19, 2023. Retrieved February 17, 2023.
  6. ↑ Rampell, Catherine. "Opinion: Burger King came up with one whopper of an earworm". washingtonpost.com. The Washington Post. Retrieved February 17, 2023.
  7. ↑ Winkie, Luke. "The Story Behind the Fast-Food Earworm That's Taken Over America". slate.com. Slate. Archived from the original on February 17, 2023. Retrieved February 17, 2023.
  8. ↑ Suletan, Edward. "Why Burger King's Whopper jingle commercials won't appear during Super Bowl 57". sportingnews.com. Sporting News. Archived from the original on February 17, 2023. Retrieved February 17, 2023.


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