William Cole Esty (March 6, 1895 – January 1954) was an American advertising executive and founder of William Esty Co.[1]

After working at J. Walter Thompson starting in 1925, he started his own agency in 1932, with R.J. Reynolds Tobacco Company as his first client.[2] His wife was performer and patron Alice Swanson Esty.

In 1982, William Esty & Co. was bought by Ted Bates Worldwide, which in turn was acquired by Saatchi & Saatchi in 1986. Two years later, Saatchi & Saatchi merged Esty with Campbell Mithun to become Campbell-Mithun-Esty. They have since dropped the Esty name.

References

  1. ↑ Staff report (January 22, 1954). "William Cole Esty, an Ad Executive". The New York Times.
  2. ↑ Staff report (December. 26, 1932). Esty's First. Time.


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