道德勸說

道德勸說是指藉由訴諸道德以達到影響或改變行為的目的。

Moral Suasion, by Nikolai Nevrev (1893).

道德勸說分成兩種：

  • 單純道德勸說：是一種訴求利他行為展現[1]。
  • 不單純的道德勸說：藉由當局明示或暗示的威脅來利誘當事人，使得當事人作出符合當局期望的的決定。[1]

文獻
  1. Romans, J.T. . The American Economic Review. December 1996, 56 (5): 1220–1226.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.