飢餓營銷

饥饿营销是商家為銷售產品而採取的一种营销策略和心理策略，商家故意營造商品的稀缺性以刺激消费者的購買欲望，消費者此時猶如處於一種飢餓狀態，並產生非理性購物念頭。[1][2]。

参考文献
  1. . Caixin. 9 December 2014 [2021-03-21]. （原始内容存档于2016-12-20）.
  2. Hamilton, Rebecca; Thompson, Debora; Bone, Sterling; Chaplin, Lan Nguyen; Griskevicius, Vladas; Goldsmith, Kelly Goldsmith; Hill, Ronald; John, Deborah Roedder; Mittal, Chiraag. . Journal of the Academy of Marketing Science. May 2019, 47 (3): 532–550. ISSN 0092-0703. doi:10.1007/s11747-018-0604-7 （英语）.
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