1xBet
Type of businessFranchising
Type of site
Private
Available inEnglish
Russian
Founded2007
Headquarters
Limassol, Cyprus
Area servedInternational
Key peopleAlex Sommers (spokesperson)[1]
IndustryOnline gambling
ServicesOnline betting & gaming
Subsidiaries1xbetaffiliates, partners1xbet
URL1xbet.com

1xBet is an online gambling company licensed by Curaçao eGaming License. It was founded in 2007 and registered in Cyprus. In 2019, they experienced considerable growth, briefly sponsoring Chelsea FC and Liverpool FC.[2][3] The organisation operates a franchise business model.[4]

Expansion

Since the company's inception in 2007, 1xBet has operated within the Indian Market.[5]

In 2018, 1xBet made partnerships with the Nigerian Football Federation and African Confederation of Football. Later, in January 2022, 1xBet was granted a Nigerian national licence and expanded into the region.[6]

In 2019, 1xBet announced that the company had signed an agreement with MGA Games, expanding its portfolio to include a range of new online slot and video bingo games.[7]

In March 2020, 1xBet confirmed the company’s expansion into the Mexican market following its approval for an operational licence. The company also announced its plan to focus on the esports betting market within the Latin American country.[8]

In March 2022, 1xBet expanded into the Chilean market via the signing of a partnership agreement with the Chilean football championship, with the company becoming part of the 138 matches of the 2022 season.[9]

During August 2022, 1xBet announced that – as part of its expansion plan – the company had acquired a partnership deal with local Latin American payment company PayRetailers. The partnership saw the companies deploying a payment strategy tailored to the Latin American region.[10]

In August 2022, 1xBet signed an operation agreement with DS Virtual Gaming (DS VG). The agreement resulted in 1xBet expanding its virtual sports offering with DS VG’s virtual games, including RacingDogs, RacingHorses and Roulette.[11]

Sponsors

In May 2019, OneTouch, a supplier of mobile slot and table games, announced an agreement with 1xBet. The deal would see OneTouch’s full library of both mobile and table games added to the 1xBet games portfolio.[12]

In July 2019, FC Barcelona announced they had signed a partnership with 1xBet to name the company as the team's new global partner. The partnership will see the organisations working together in different activities with the partnership running until 30 June 2024.[13]

In May 2022, 1xBet signed an agreement to become the title partner of esports organisation Team Spirit.[14]

During May 2022, esports organisation OG Esports announced that the company had signed a sponsorship deal with 1xBet. The agreement names 1xBet as OG's official betting sponsor, with the company logo to appear on Dota 2 roster jerseys.[15][16]

On 1 August 2022, Paris Saint-Germain announced 1xBet as their new regional partner in Africa and Asia.[17]

In August 2022, esports gaming organisation Tundra Esports announced a three-year contract naming 1xBet as Tundra's official betting sponsor, with the company logo to appear on Dota 2 roster jerseys and events to take place on the 1xBet website.[18][19]

In September 2022, 1xBet were announced as the 'Official Regional Partner' of French football club LOSC Lille. The agreement grants 1xBet promotional rights to use the club's logos and player images, in addition to match advertising.[20]

During February 2023, The Professional Fighters League (PFL) announced a new sponsorship deal with 1xBet. The deal names 1xBet as the official sportsbook for the PFL in Latin America and Saharan Africa.[21][22] Also in February 2023, the Tajikistan Higher League announced 1xBet as their new title sponsor.[23]

In May 2023, Samuel Eto signed a two-year contract to become 1xBet's brand ambassador.[24]

In 2023/24 season Of Indian Super League club Mohun Bagan Super Giant sign 1xBet as shirt sponsor.

Accolades

In June 2023, 1xBet was named 'Sportsbook Operator of the Year' at the SiGMA Americas Awards.[25]

Controversies

Following an investigation by The Sunday Times in 2019, 1xBet's licence was rescinded by the UK Gambling Commission (UKGC) after revelations of involvement "promoting a "pornhub casino", bets on children's sports and advertising on illegal websites."[26]

1xBet features on Russia's payment processor and Federal Tax Service blacklist.[27][28]

Criminal investigation

In early 2020, awareness was raised of an unlawful practice.[29]

Later in August 2020, the Directorate of the Investigative Committee for the Russian Bryansk Region released the names of the supposed creators of 1xBet. These are "Sergey Karshkov", "Roman Semiokhin" and "Dmitry Kazorin".[30]

The trio are suspected of organizing the online bookmaker 1xBet, and are defendants in a criminal case, with penalty of imprisonment. A number of estates in Russia with a total value of 1.5 billion rubles were seized.[30] The Investigative Committee of Russia has put them on the international wanted list. All three have Cypriot citizenship.[29]

In 2021, Parlan Law Firm announced a search for victims of 1Xbet in Russia. The company has organized a service for filing applications to the investigative committee. They filed a lawsuit against the owner of the Russian version of 1xBet - bookmaker 1xStavka.[31]

In 2023, Morocco's National Judicial Police Brigade (BNPJ) opened a mass investigation into 1xBet among other gambling websites on charges of operating an illegal gambling enterprise following a complaint by MDJS.[32]

Bankruptcy

In November 2021 1xBet's subsidiary company, 1хCorр MV, filed for bankruptcy in a Curaçao court after it refused to refund a group of gamblers represented by the foundation for curaçao gaming victims. The company was declared bankrupt in June 2022 but continued to operate.[33]

The individuals state that 1xBet structurally deniеs the legitimate wins of players with millions of euros in unpaid winnings.[34]

In January 2023, 1xBet was declared bankrupt by the Dutch Supreme Court in the Netherlands.[35]

References

  1. ↑ Specter, Heidi (4 August 2019). "Interview with Alex Sommers, 1xBet Spokesperson: 'We're trying to create new products'". GamblingNews. Retrieved 10 October 2023.
  2. ↑ Carp, Sam (11 July 2019). "Liverpool go all in with 1xBet". SportsPro. Archived from the original on 28 April 2023. Retrieved 3 April 2023.
  3. ↑ Team, iGB Editorial (15 July 2019). "1xBet and Paddy Power strike football sponsorship deals". iGB. Archived from the original on 28 April 2023. Retrieved 3 April 2023.
  4. ↑ "Start a Betting Business With 1xBet Franchise | Bett-market". bett-market.com. Archived from the original on 8 April 2023. Retrieved 6 April 2023.
  5. ↑ Correspondent (15 December 2022). "1xbet India | 1xbet Overview and Registration Process". The Daily Guardian. Archived from the original on 19 May 2023. Retrieved 19 May 2023.
  6. ↑ "1xBet granted Nigerian national license". www.gamblinginsider.com. Archived from the original on 3 January 2020. Retrieved 19 May 2023.
  7. ↑ "MGA Games signs agreement with international operator 1XBet". SoloAzar (in Spanish). Archived from the original on 24 May 2023. Retrieved 24 May 2023.
  8. ↑ "1xBet confirms Mexican expansion following license approval". 30 March 2020. Archived from the original on 4 February 2023. Retrieved 24 May 2023.
  9. ↑ "1xBet expands in Chile with football deal". agbrief.com. 22 March 2022. Archived from the original on 30 May 2023. Retrieved 30 May 2023.
  10. ↑ "How 1XBET leveraged PayRetailers' payment solution for their expansion in LatAm". PayRetailers. 23 August 2022. Archived from the original on 30 May 2023. Retrieved 30 May 2023.
  11. ↑ "1xBet and DS Virtual Gaming Sign an Operation Agreement". DS VIRTUAL GAMING. 27 August 2019. Archived from the original on 6 June 2023. Retrieved 6 June 2023.
  12. ↑ Yogonet. "OneTouch signs deal with 1xBet | Yogonet International". www.yogonet.com. Retrieved 12 June 2023.
  13. ↑ "FC Barcelona adds 1XBET as a new global partner". fcbarcelona.com. 3 July 2019. Archived from the original on 28 January 2023. Retrieved 25 January 2023.
  14. ↑ "Team Spirit and 1xBet announce partnership". teamspirit.gg (in Russian). 9 May 2022. Archived from the original on 21 September 2022. Retrieved 11 May 2022.
  15. ↑ Bojan, Manon (16 May 2022). "OG Esports and 1xBET join forces in new partnership". OG. Archived from the original on 24 February 2023. Retrieved 24 February 2023.
  16. ↑ "OG Esports secures partnership with 1xBet - Esports Insider". Esportsinsider. 18 May 2022. Archived from the original on 24 February 2023. Retrieved 24 February 2023.
  17. ↑ "Paris Saint-Germain welcomes 1XBET as new regional partner". psg.fr. Paris Saint-Germain F.C. 1 August 2022. Archived from the original on 22 September 2022. Retrieved 3 August 2022.
  18. ↑ Phare, Kelly (18 August 2022). "1xBET x TUNDRA". Tundraesports. Archived from the original on 1 March 2023. Retrieved 1 March 2023.
  19. ↑ Narayan, Niji (18 August 2022). "1xBet Sponsors Esports Organisation Tundra Esports". European Gaming Industry News. Archived from the original on 1 March 2023. Retrieved 1 March 2023.
  20. ↑ "1xbet Is The New Official Regional Partner Of LOSC Lille". outlookindia.com. 27 September 2022. Archived from the original on 27 September 2022. Retrieved 16 February 2023.
  21. ↑ "PFL lands sponsorship collaboration with 1XBET". SportsMint Media. 25 February 2023. Archived from the original on 9 March 2023. Retrieved 9 March 2023.
  22. ↑ "PROFESSIONAL FIGHTERS LEAGUE ANNOUNCES 1XBET AS OFFICIAL SPORTSBOOK PARTNER FOR LATIN AMERICA AND SUB-SAHARAN AFRICA". www.pflmma.com. Archived from the original on 9 March 2023. Retrieved 9 March 2023.
  23. ↑ "БУКМЕКЕРСКАЯ КОМПАНИЯ 1XBET СТАЛА ТИТУЛЬНЫМ СПОНСОРОМ ФУТБОЛЬНОЙ ЛИГИ ТАДЖИКИСТАНА". fft.tj (in Russian). Football Federation Tajikistan. 24 February 2023. Archived from the original on 14 April 2023. Retrieved 14 April 2023.
  24. ↑ "Samuel Eto'o named new 1XBET brand ambassador". Samuel Eto’o named new 1XBET brand ambassador. Retrieved 27 June 2023.
  25. ↑ "1xBet named Sportsbook Operator of the Year in Latin America". Focus Gaming News | Latest Gambling Industry News & Updates. 15 June 2023. Retrieved 21 June 2023.
  26. ↑ Ungoed-Thomas, Jon; Bacon, Lucy. "Premier League clubs accused over links with betting firm". The Times. ISSN 0140-0460. Archived from the original on 7 July 2022. Retrieved 27 December 2020.
  27. ↑ "UKGC Opens Probe into 1xBet UK Brand on Reported Regulatory Breaches". GamblingNews. 13 August 2019. Archived from the original on 6 July 2022. Retrieved 27 December 2020.
  28. ↑ "What is the bookmaker 1XBet famous for? (rbc description)". www.rbc.ru. Archived from the original on 29 September 2022. Retrieved 2 May 2021.
  29. 1 2 Gm, Ebene Magazine- (10 December 2020). ". EbeneMagazine - RU - "The stars wear their symbols, but no one knows the owners": the main thing from the Forbes text about the founders of the bookmaker 1xBet.. ru". EBENE MAGAZINE (in French). Archived from the original on 2 May 2021. Retrieved 13 January 2021.
  30. 1 2 "СК назвал подозреваемых в создании запрещенного букмекера 1XBet". РБК (in Russian). Archived from the original on 29 September 2022. Retrieved 23 July 2021.
  31. ↑ "Клиент 1XBet подал в суд на букмекера и платежные системы Подробнее на РБК". rbc.ru. 22 June 2021. Archived from the original on 6 October 2022. Retrieved 3 October 2022.
  32. ↑ El Hourri, Abdelali (14 November 2023). "Plainte de la MDJS contre 1xBet : la BNPJ entre en scene". Medias24.
  33. ↑ "Russian gambling company bankrupt but still in business in Curaçao". www.curacaochronicle.com. 30 June 2022. Retrieved 19 October 2022.
  34. ↑ Woerd, Frank Op de (18 August 2021). "Belangenbehartiger doet aangifte tegen Curaçaose licentieverstrekker Cyberluck om fraude 1xBet". CasinoNieuws.nl (in Dutch). Archived from the original on 26 January 2022. Retrieved 27 November 2021.
  35. ↑ Lars (20 January 2023). "Bankrupt and expanding". Josimarfootball.com. Archived from the original on 20 January 2023. Retrieved 20 January 2023.
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