The 2017 Metro Manila Film Festival (MMFF) is the 43rd edition of the annual Metro Manila Film Festival held in Metro Manila and throughout the Philippines. It is organized by the Metropolitan Manila Development Authority (MMDA). During the festival, no foreign films are shown in Philippine theaters (except IMAX, 4D, and large format 3D theaters).^[1]

The festival began with the traditional Parade of Stars (Filipino: Parada ng mga Artista) on December 23, 2017. Unlike the previous editions, which held its parade in Manila, the 2017 parade was held in Muntinlupa to celebrate the centennial of the city's founding as a municipality.^[2]

Launch and reform

The 2017 Metro Manila Film Festival was formally launched on March 7, 2017. As part of the launch ceremony, changes to the composition of the MMFF Executive Committee were announced. The changes were made in a bid to include more sectors of the film industry – representatives from the academe, government, media, and private sector professionals.^[4]

Among the changes were the removal of Moira Lang and Ed Cabangot, who reportedly favor independent films, and the addition of representatives from theater chains.^[5][6] The best practices from the film entries selection criteria used for the previous edition will be adopted into the selection process of the 2017 edition with MMFF Chairman Thomas Orbos saying that the film festival will feature a film roster that are of "quality and box office potential".^[7]

New rules and regulations were introduced in the 2017 edition. This year's edition reintroduced the script submission which was the regulation prior to the 2016 edition.^[8] The festival committee will now select four scripts and four finished films that will completely make up the Magic 8.^[9][10] The selection criteria were also revised to reintroduce the controversial "commercial appeal/viability". The MMFF Executive Committee was criticized for these as it was alleged that the reintroduction of these old rules was made to accommodate the big mainstream studios that were mostly left out last year.^[3][11] This move was seen as a way to prioritize box-office success over quality films.^[12] After the announcement of the first four official entries from the script submissions, three members of the MMFF Executive Committee, namely, Ricky Lee, Rolando Tolentino and Kara Magsanoc-Alikpala, resigned due to failure to continue the reforms that occurred in the 2016 edition.^[13][14] In a joint statement, the three former members stated that they did not agree on the MMFF Execom "putting too much emphasis on commerce over art" and they also explained that the first four entries did not affect their decision to leave as they're planning to leave long before the announcement of these entries.^[15][16] Another MMFF Execom member, Ed Lejano, resigned only days after.^[17] The first three resigned members were replaced by Maryo J. de los Reyes, Joy Belmonte-Alimurung and Arnell Ignacio. The remaining fourth slot is kept open for representatives of the independent cinema.^[18]

Entries

Parade of Stars

Muntinlupa Mayor Jaime Fresnedi and MMDA Chairman Danilo Lim leading the launching of the event.

The traditional Parade of Stars which featured floats of the film festival's eight entries took place in Muntinlupa instead of the traditional route on Roxas Boulevard in Manila proper. The organizers made the decision in order to give opportunity to other local government units of Metro Manila to host the customary event. The parade was also done as part of Muntinlupa's centennial^[34][35] on its foundation as a municipality on December 19, 1917.^[36]

The route of the parade began south of the city at the Muntinlupa Sports Complex and ended at the Filinvest Event Grounds in the barangay of Alabang. The route's scope included Buendia Street, Centennial Avenue, and the National Road.^[34]

Awards

The Gabi ng Parangal (transl. Awards Night) of the 2017 Metro Manila Film Festival was held on December 27, 2017 at the Kia Theatre in Quezon City.^[37][38]

Multiple awards

Box office gross

A week prior to the start of the Metro Manila Film Festival it was agreed upon that the disclosure of sales record of all 8 entries will be prohibited. The organizers announced that the gross sales of the first and second day has surpassed the figures of the 2015 edition.^[39] On January 8, 2017, the MMFF executive committee announced that the total box office gross for all 8 entries surpassed ₱1 billion and decided to extend the screening of MMFF films in select cinemas beyond January 7, 2018.^[40][41]

References