The 4th Annual Shorty Awards
DateMarch 27, 2012 (2012-03-27)
LocationThe Times Center, New York City
Hosted bySamantha Bee, Jason Jones

The 4th Annual Shorty Awards featured Ricky Gervias and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.

The ceremony took place on March 27, 2012 at the Times Center and was hosted by Samantha Bee and Jason Jones. The show began with welcomes from Anderson Cooper and Piers Morgan, with the Gregory Brothers performing live. Tracy Morgan was featured in a short video made for the ceremony. Mayor Mike Bloomberg accepted an award presented by Foursquare co-founder and CEO Dennis Crowley.[1][2]

Fourth Annual Influencer Winners by category

Category Winner
Best in Activism Justin Wedes, Occupy Wall Street, @OccupyWallStNYC[3]
Best Actor Nathan Fillion, @NathanFillion
Best Actress Tara Strong, @tarastrong[4]
Best in Apps Instagram, @Instagram
Best Band Jonas Brothers, @JonasBrothers
Best Celebrity Justin Bieber, @justinbieber
Best Charity Random Acts, @therandomactorg
Best Comedian Jim Norton, @JimNorton & Matt Walker, @funnymatt
Best Director Alfredo Flores, @AlfredoFlores & Katherine Brooks, @thekatbrooks
Best Fake Account The Fake ESPN, @TheFakeESPN & Dilma Rousseff, @diimabr
Best Fansite Sherlockology, @Sherlockology
Best in Fashion Luke Reichle, @redcarpetluke
Best in Finance Goldman Sachs Elevator Gossip, @GSElevator
Best in Food Epic Meal Time, @EpicMealTime & Mud Baron, @Cocoxochitl
Best in Gaming The Sims 3, @TheSims3
Best in Government NASA, @NASA
Best in Green Jerry James Stone, @jerryjamesstone
Best in Humor Ryan Higa, @TheRealRyanHiga & Christian Beadles, @LittlecBeadles
Best Journalist Andy Carvin, @acarvin
Best Life Saving Hero FDNY, @FDNY
Best in Music Justin Bieber, @justinbieber
Best in Photography Adam Bouska, @bouska
Best in Science Nature News & Comment, @NatureNews
Best in Social Fitness Christopher Brisley, @TakeAChallenge
Best Sports Team Liverpool Football Club, @LFC
Best in Travel Charles Trippy, @charlestrippy
Best Television Show Attack of the Show, @aots
Best Video Blogger Fafa the Groundhog, @FafaGroundhog
Best in Weather Andy Gabrielson, @FindTheTornado
Best Web Show Awkward Black Girl, @awkwardblkgrl
Best YouTube Star Curtis Paradis, @CurtisParadis

[1]

Fourth Annual Brand Winners by category

Category Winner
Best Branded YouTube Channel KungFu Panda 2 YouTube Brand Channel
Best Integration of Social Media with Live Television Viacom (MTV Networks): VMA Twitter Tracker
Best Location-Based Marketing Walgreens: Check-ins That Make a Difference
Best Overall Brand Presence on Facebook Nickelodeon: SpongeBob GayPants
Best Overall Brand Presence on Tumblr BBC America: Doctor Who Tumblr
Best Overall Brand Presence on Twitter Bob Maron: @CharlieSheen
Best Social Commerce Viking Range Corporation: Leanne Gault
Best Social Media Campaign for Film Paramount Pictures: Super 8 Movie - Super 8 Secret
Best Social Media Campaign for Gaming Promethium Marketing: Discover Your Legacy - Assassin's Creed: Revelations
Best Social Media Campaign for Television USA Network: Psych HashTag Killer
Best Social Media Manager Stephanie Schierholz, @NASA
Best Use of a Hashtag on Twitter Bob Maron, @CharlieSheen
Best Use of Facebook in a Campaign HBO: True Blood “Immortalize Yourself” Facebook Application
Best Use of Foursquare in a Campaign Walgreens: Check-ins That Make a Difference
Best Use of Game Mechanics (Gamification)

in a Social Media Campaign

Nickelodeon's ‘Kids’ Choice Awards 2011’
Best Use of Social Media for a

Consumer Product or Service

360i: Dentyne Safe Breath Alliance
Best Use of Social Media for Customer Service Research in Motion: Support At The Scale of BlackBerry
Best Use of Social Media for News CNN Worldwide: The Global Networks of CNN Dominate on Social Media
Best Use of Social Media for Sports Major League Baseball: MLB Fan Cave
Best Use of Social Media in a Mobile Campaign Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon
Best Use of Social Media in an Awards Show Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)
Best Use of Social Media In Real Life (“IRL”) Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World
Best Use of Twitter Ad Platform Edelman: Volkswagen's All-New 2012 Beetle Launch
Best Use of the Twitter in a Campaign 9/11 Commemoration
Best Use of Video in a Social Media Campaign CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading
Best Viral Campaign BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference
Boldest Social Media Campaign of 2011 VH-1: Do Something Awards: Give a Shit!

[1]

Special Awards

Category Winner
The Shorty Vox Populi Award Agnes Monica, @agnezmo
Quora Answer of the Year Matan Shelomi for answering,“If you injure a bug, should you kill it or let it live?

& Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?

Foursquare Mayor of the Year Michael Bloomberg, @MikeBloomberg
Real-Time Photo of the Year Stefanie Gordon, @Stefmara, for tweeting a photo of Space Shuttle Endeavour from a commercial airliner

& Louise Macabitas for the photo “Police Pepper-Spraying UC Davis Students.”

Microblog of the Year on Tumblr We Are the 99 Percent, created by Christopher Key

References

  1. 1 2 3 "Shorty Awards honors social media, NASA, Bloomberg". www.cbsnews.com. Retrieved 2016-05-13.
  2. Cohen, David (16 October 2019). "Here Are the Finalists for the Fourth Annual Shorty Social Good Awards". Adweek. Archived from the original on 2020-03-11. Retrieved 2020-03-11.
  3. "Congratulations to the Winners of the 4th Annual Shorty Awards!". shortyawards.com.
  4. "Shorty Award winners Cassey Ho and Tara Strong on Fox News Live". shortyawards.com.
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