A Brand You Can Trust
Studio album by
ReleasedJuly 14, 2009
Recorded2006-2009
GenreHardcore hip hop, underground hip hop, conscious hip hop, horrorcore, rap rock
Length57:36
LabelUncle Howie Records
Suburban Noize Records
ProducerDJ Lethal
Everlast
The Alchemist
Q-Unique
Cynic
Ill Bill
Sicknature
La Coka Nostra chronology
A Brand You Can Trust
(2009)
Masters of the Dark Arts
(2012)
Professional ratings
Review scores
SourceRating
AllMusic[1]
BBC(average)[2]
RapReviews.com7/10[3]

A Brand You Can Trust is the debut album from hip hop group La Coka Nostra. It was released on July 14, 2009 on Suburban Noize Records and Uncle Howie Records. The album has become a cult classic amongst fans, selling over 500,000 units and becoming certified gold after only a month, a feat rarely seen in underground hip hop.

The album took over three years to make, due to solo projects from Everlast, Slaine, and Ill Bill. It was originally set for release on September 11, 2007 alongside Ill Bill's The Hour of Reprisal album, before both were pushed back.

In late 2008 the group, with the help of former Non Phixion DJ DJ Eclipse and Cypress Hill members Sen Dog and DJ Muggs, signed with West Coast punk/hip hop label Suburban Noize Records.

The album was recorded and mixed at DJ Lethal's studio and at the Soul Assassins Studio in Los Angeles, California, with additional mixing done in Brooklyn, New York at Ill Bill's in-home studio known as "Cult Leader Media".

"Fuck Tony Montana" first appeared on the Ill Bill mixtape Ill Bill Is The Future Vol. 2: I'm a Goon!, released on December 5, 2006. "That's Coke" was remixed for the album due to sample clearance issues of the original version, which used portions from Bobby Byrd's "I'm Not To Blame".

Track listing

# Title Producer(s) Performer (s)
1 "Bloody Sunday" (feat. Big Left & Sen Dog) DJ Lethal
2 "Get You By" DJ Lethal
  • Intro/First Verse: Slaine
  • Second Verse: Everlast, Danny Boy
  • Third Verse: Ill Bill
3 "Bang Bang" (feat. Snoop Dogg) DJ Lethal
  • First Verse: Ill Bill
  • Second Verse: Everlast
  • Third Verse: Slaine
  • Chorus: Snoop Dogg
4 "The Stain" Everlast
  • First Verse: Ill Bill
  • Second Verse: Slaine
  • Chorus: Everlast
5 "I'm an American" (feat. B-Real) Sicknature & DJ Lethal
  • First Verse: Slaine, Ill Bill
  • Second Verse: Everlast, B-Real
6 "Brujeria" (feat. Sick Jacken) DJ Lethal
  • Intro/Outro: Slaine
  • Verses: Slaine, Ill Bill, Everlast
  • Chorus: Sick Jacken
7 "Once Upon A Time" DJ Lethal
  • First Verse: Everlast
  • Second Verse: Ill Bill
  • Third Verse/Chorus: Slaine
8 "Cousin of Death" Ill Bill & DJ Lethal
  • First Verse: Slaine
  • Second Verse: Ill Bill
  • Chorus: Everlast
9 "Choose Your Side" (feat. Bun B) The Alchemist
  • First Verse: Bun B
  • Second Verse: Everlast
  • Third Verse Ill Bill
  • Chorus: Bun B, Everlast
10 "Hardcore Chemical" DJ Lethal
  • First Verse: Ill Bill
  • Second Verse: Everlast, Danny Boy
  • Third Verse: Slaine
  • Chorus: Everlast
11 "Soldier’s Story" (feat. Sick Jacken) DJ Lethal
  • First Verse: Ill Bill
  • Second Verse: Sick Jacken
  • Third Verse: Slaine
  • Chorus: Everlast
12 "Gun in Your Mouth" Cynic
  • Intro/First Verse: Slaine
  • Second Verse: Everlast
  • Third Verse/Chorus: Ill Bill
13 "Nuclear Medicinemen" (feat. Immortal Technique & Q-Unique) Q-Unique
14 "That's Coke" DJ Lethal
  • Verses: Everlast, Slaine & Ill Bill
  • Chorus: Danny Boy
15 "Fuck Tony Montana" (feat. Sick Jacken & B-Real) DJ Lethal
  • First Verse: Ill Bill
  • Second Verse: Everlast
  • Third Verse: Sick Jacken
  • Fourth Verse: B-Real
  • Fifth Verse: Slaine

Personnel

La Coka Nostra
  • Everlast – performer, writing, production (4)
  • Ill Bill – performer, writing, production (8)
  • Slaine – performer (1-8, 10-15), writing (1-8, 10-15)
  • Danny Boy – performer (2, 10, 14), executive production, art direction, design, photography, writing (14)
  • DJ Lethal – writing (1-3, 5-7, 10, 11, 14, 15), production (1-3, 5-8, 10, 11, 14, 15), scratching (3, 5, 14)
Other personnel
  • Sen Dog – performer (1)
  • Big Left – performer (1), writing (1, 3)
  • Grisha Dimant – guitars (1)
  • Baby Jesus – bass guitar (2)
  • Russel Ali – additional guitars (2)
  • Snoop Dogg – performer (3)
  • B-Real – performer (5, 15), writing (5, 15)
  • Sicknature – production (5)
  • Sick Jacken – performer (6, 11, 15), writing (6, 11, 15)
  • Bun B – performer (9), writing (9)
  • The Alchemist – writing (9), production (9)
  • Cynic – writing (12), production (12)
  • Q-Unique – performer (13), writing (13), production (13)
  • Immortal Technique – performer (13), writing (13)
  • Brad X – executive production
  • Kevin Zinger – executive production
  • Dez Einswell – art direction, design
  • Casey Quintal – design, layout
  • Mike D. – photography

Charts

Chart (2009) Peak
position
Swiss Albums (Schweizer Hitparade)[4] 44

Reception

AllMusic gave four out of five stars.[5] Andrew Kameka of HipHopDX wrote that "the album is a mostly solid effort and exactly what someone would expect from a supergroup of like-minded members known for high-energy music".[6] Adam Kennedy of the BBC while praising some the moments of the album said "it’s a tantalising parting taste of potential capabilities, yet until they improve a customer satisfaction hit rate that barely troubles one in three tunes here".[7] Rap Reviews gave it a seven out of ten.[8] Thomas Quinlan of Exclaim! said "La Coka Nostra are an interesting collection of collaborators that live up to the hype".[9]

See also

References

  1. Allmusic review
  2. BBC review
  3. RapReviews.com review
  4. "Swisscharts.com – La Coka Nostra – A Brand You Can Trust". Hung Medien. Retrieved November 16, 2016.
  5. A Brand You Can Trust - La Coka Nostra | Songs, Reviews, Credits | AllMusic, retrieved May 20, 2022
  6. Kameka, Andrew (July 16, 2009). "La Coka Nostra - A Brand You Can Trust". HipHopDX. Retrieved May 20, 2022.
  7. Kennedy, Adam. "BBC - Music - Review of La Coka Nostra - A Brand You Can Trust". www.bbc.co.uk. Retrieved May 20, 2022.
  8. "RapReviews.com Feature for July 14, 2009 - La Coka Nostra's "A Brand You Can Trust"". www.rapreviews.com. Retrieved May 20, 2022.
  9. "La Coka Nostra A Brand You Can Trust | Exclaim!". exclaim.ca. Retrieved May 20, 2022.
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