Ad Standards Council
AbbreviationASC
PredecessorAdvertising Board of the Philippines
FormationMarch 31, 2008 (2008-03-31)
TypeNon-stock, Nonprofit
PurposeSelf-regulation of the advertising industry
Location
Region
Philippines
Websiteasc.com.ph

The Ad Standards Council (ASC) is a regulatory body of the advertising industry in the Philippines.

History

The Ad Standards Council (ASC) was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the Advertising Board of the Philippines (AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016.[1]

Role

The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailing advertising code of ethics.[2][3][4] The Code of Ethics are based on prevailing national laws such as the Consumer Protection Act and the Milk Code and international standards such as the ASEAN handbook for cosmetic products.[5] The ASC does not regulate political ads such as one used by candidates for elections.[6]

See also

References

  1. ↑ ASC Guidebook (PDF). Makati: Ad Standards Council. March 2019. p. 2. Retrieved November 7, 2021.
  2. ↑ Coghill, Roger. "ICC Code centre - Codes around the world : Asia Pacific". CodesCentre.
  3. ↑ Bigtas, Jannielyn Ann (April 15, 2019). "Ad Standards Council on controversial skin whitening ad: 'Materials posted were not approved'". GMA News. Retrieved November 7, 2021.
  4. ↑ "Ad council takes consumer interest as top priority". The Philippine Star. April 12, 2010. Retrieved November 7, 2021.
  5. ↑ "Anarchy of billboards in Metro Manila". Rappler. August 5, 2018. Retrieved November 7, 2021.
  6. ↑ Pe, Roger (November 15, 2013). "What if someone copies your ad?". Philippine Daily Inquirer. Retrieved March 12, 2022.
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