Affiong Williams
Williams in 2014
Born1987 (age 36–37)
NationalityNigerian
EducationUniversity of Witwatersrand
OccupationEntrepreneur
Years active2012 - present
OrganizationReef Fruit
Known forfounding Reel Fruit
SpouseTayo Oviosu

Affiong Williams listenⓘ is a Nigerian entrepreneur from Cross River State. She is the founder and CEO of Reel Fruit, a Nigerian company that processes and distributes locally grown fruits. She is married to Tayo Oviosu, the CEO of the finance company Paga.[1]

Education

Williams is a graduate in physiology and psychology from the University of Witwatersrand, South Africa. She also holds a postgraduate diploma in business management from the same university.[2] She also attended the Stanford Graduate School of Business where she took part in the Seed Transformation Program of 2018.

Career

After her postgraduate diploma, she worked with Endeavour South Africa from 2008 to 2012 where she rose to the position of Portfolio Manager.[3] She returned to Nigeria in 2012 and started off ReelFruit, her own agribusiness.[4][5] She is said to have started the company in her apartment in Surulere, with an initial savings of $8,000.[6]

Personal life

She is married to Tayo Oviosu, the founder and CEO of the finance company Paga.[7]

Awards and recognitions

She was listed by Forbes among the Africa's Most Promising Entrepreneurs in 2015. ReelFruit won an international Women In Business Competition in the Netherlands.[8][9][10]

In March 2023, Affiong Williams was named among the "15 African Female Founders You Should Know In 2023" by African Folder.[11]

References

  1. ↑ "Tayo Oviosu and Affiong Williams are relationship goals". Techpoint Africa. April 14, 2017.
  2. ↑ Anudu, Odinaka (15 January 2018). "How Affiong Williams brought Reelfruit to limelight". Business Day (online). Retrieved 15 July 2018.
  3. ↑ "Affiong Williams | Africa 2017 | Global Business Forum". globalbusinessforum.com. Retrieved 2018-07-17.
  4. ↑ Essiet, Daniel. "Her road to success". No. 7 January 2015. The Nation. Retrieved 16 July 2018.
  5. ↑ Ijewere, Esther. "#PROFILE| MEET AFFIONG WILLIAMS, THE YOUNG LADY INTRODUCING A NEW SNACK INTO THE NIGERIAN MARKET". Women of Rubies. Retrieved 2018-07-17.
  6. ↑ Adekoya, Femi (17 March 2017). "Affiong Williams: Low consumer purchasing power affecting businesses". The Guardian (Nigeria). Retrieved 16 July 2018.
  7. ↑ Paga
  8. ↑ Dolan, Kerry A. (13 June 2015). "Africa's Most Promising Young Entrepreneurs: Forbes Africa's 30 Under 30 For 2015". Forbes. Retrieved 15 July 2018.
  9. ↑ Onehi, Victoria (14 July 2016). "Affiong Williams Makes Forbes Africa's Billionaire List". Daily Trust. Archived from the original on 17 July 2018. Retrieved 16 July 2018.
  10. ↑ Essiet, Daniel. "Her road to success". No. 7 January 2015. The Nation. Retrieved 16 July 2018.
  11. ↑ "15 African Female Founders You Should Know In 2023". African Folder. Retrieved 12 March 2023.
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