Airly Foods
Product typeCrackers
Produced byPost Holdings
CountrySt. Louis, Missouri, United States
Introduced2022 (2022)
Tagline"Climate Friendly Snacking"
Websiteairlyfoods.com

Airly Foods is an American brand of snack crackers. The brand revolves around utilizing sustainable farming[1] and carbon credits to offset the total carbon emissions which would result from traditionally producing such a product.[2][3] Consequently, the crackers are produced in the shape of clouds.

The company follows three basic principles to ensure the positive environmental impacts of their crackers' production: no tilling of the soil, using prescriptive amounts of seed and fertilizer, ending over-fertilization, and planting legumes in fields between growing seasons for cash crops.[4]

History

In 2021, Post Holdings CEO Rob Vitale responded to changes in consumer patterns by telling two employees, Jennifer McKnight and Mark Izzo, to "find [him] something that has the potential to disrupt food and beverage."[5][2] They responded by forming Bright Future Foods, a subsidiary with the goal of focusing on climate-friendly snacking options.[6]

McKnight and Izzo formulated the idea for Airly Foods, a brand of crackers in which each box sold removed between eighteen to twenty one grams of carbon dioxide from the air.[7][8] Soon, a third co-founder, Kris Corbin, became involved with the brand.

The crackers went into production in 2022. Originally, four flavors were available: cheddar, chocolate, sea salt, and salted caramel. In January 2023, two more flavors became available: butter and cinnamon.[9] Originally, they were sold only in specialty grocery stores, before hitting shelves in major supermarkets such as Walmart[10] and Target.

Airly products are sold for approximately three dollars per box. According to McKnight, “[Airly is] empowering the shopper to vote with their dollars without sacrificing taste or price”.

Flavors

Airly crackers are available in six varieties.

See also

References

  1. ↑ Campbell, Geraldine (2021-08-03). "Snack Report: Airly Snack Crackers". Clean Plates. Retrieved 2023-09-16.
  2. 1 2 "St. Louis-born Airly is the world's first 'climate-friendly snack cracker'". STLPR. Retrieved 2023-09-16.
  3. ↑ Potts, Mary Anne. "Growing a Climate-Positive Snack: Sustainably-Sourced Airly Crackers Remove Carbon from the Atmosphere". www.indigoag.com. Retrieved 2023-09-16.
  4. ↑ Agnew, Jenny (2022-11-18). "St. Louis–based company creates environmentally friendly crackers". www.stlmag.com. Retrieved 2023-09-16.
  5. ↑ "St. Louis-based Airly Foods creates a climate-friendly cracker". www.bizjournals.com. Retrieved 2023-09-16.
  6. ↑ "Airly Oat Cloud Crackers | 2021-04-29 | Snack Food & Wholesale Bakery". www.snackandbakery.com. Retrieved 2023-09-16.
  7. ↑ "Best New Products - Airly Crackers - NOSH Best of 2021 Awards". www.nosh.com. Retrieved 2023-09-16.
  8. ↑ "Bright Future Foods: Airly". Clarkmcdowall. Retrieved 2023-09-16.
  9. ↑ Agnew, Jenny (2022-11-18). "St. Louis–based company creates environmentally friendly crackers". www.stlmag.com. Retrieved 2023-09-16.
  10. ↑ "Airly launches GHG-removing snacks". World Bio Market Insights. 2023-04-18. Retrieved 2023-09-16.
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