Alba watch with a 12-hour, 1/20 second chronograph. This watch uses a 7T92 movement manufactured by Seiko

Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979 in Japan.[1][2]

History

Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian[3] and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases.[4] The word 'Alba' translates to 'dawn' in Italian, and Spanish.[5]

Alba has often adopted parent company Seiko's watch designs, notably those of Italian automotive designer Giorgetto Giugiaro.[6]

See also

References

  1. Deshp, Written byJay (12 October 2017). "Who Owns What: A Guide to the Watch Groups". WatchTime - USA's No.1 Watch Magazine.
  2. "Alba Watches - About Us". www.alba-watch.com.
  3. "Sibling Rivalries: The Complicated History Of Sister Brands". Watchonista. 2021-08-10. Retrieved 2023-08-22.
  4. "Popularity of Alba watches". GMTplusnine.com. Archived from the original on 14 May 2008. Retrieved 18 May 2008.
  5. "Alba launches new corporate image". gulfnews.com.
  6. "Sibling Rivalries: The Complicated History Of Sister Brands". Watchonista. 10 August 2021.


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