Alex Bogusky
Alex Bogusky in 2010
Born (1963-07-31) July 31, 1963
Miami, Florida
NationalityAmerican
Known forBrand management, Design, Advertising

Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010.[1] In July 2010, he retired from the advertising industry.[2] In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.[3] Bogusky has since returned to CP+B under the title "chief creative engineer." In January 2020 he announced that he will leave CPB gradually over the next couple of months.[4]

Background

Alex Bogusky was born on July 31, 1963, in Miami, Florida. He attended North Miami Elementary School and graduated from North Miami Senior High School in 1981. His father Bill Bogusky and his uncle Albert Bogusky, ran Miami-based design shop, The Brothers Bogusky. His mother Dixie, was an art director for several magazines until she eventually joined the family design business. Alex is married and has two children.

Advertising career

Bogusky was the 16th employee of advertising agency Crispin Porter in 1989. He became Creative Director of the agency five years later, was named a partner in 1997 and became Co-Chairman in January 2008.[5]

In 2002, he was inducted into the American Advertising Federation's Hall of Achievement. In 2009 he received an honorary doctorate from the University of Colorado Boulder. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue.

Bogusky was the Chief Creative Officer of MDC Partners Inc. from January to July 2010.[6]

Bogusky partnered with SodaStream International in 2012 to design a 30-second TV commercial promoting sustainability. The ad showed thousands of soda bottles exploding while people make drinks using their Sodastream machines. It was banned in the United Kingdom on account of being deemed "a denigration of the bottled drinks market." A version of the commercial is expected to be shown at Super Bowl XLVII in February 2013.[7][8][9][10][11][12]

After an eight-year hiatus from Crispen Porter + Bogusky, Bogusky returned as chief creative engineer in 2018[13] in a move to revitalize the agency and redefine advertising. In January 2020 he announced that he will leave CPB gradually over the next couple of months.

Bibliography

FearLess Revolution

From his base at the FearLess Cottage in Boulder, CO, Bogusky has expanded his role as brand advocate to also being a consumer and social advocate.[14] In 2010 and 2011, he broadcast a live-streaming online talk show to discuss what he sees as a new relationship between people, brands and culture. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers.

In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights for the 21st Century.[15]

Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage serves as a creative consultancy, business incubator, and media laboratory.

COMMON

In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating social ventures under the shared values of a unified brand.[16] COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.[17]

Boomtown

In January 2014, Bogusky joined with Toby Krout, Stephen Groth and Jose Vieitez to launch Boomtown Boulder, a Colorado based Seed accelerator aimed at funding and developing startups in the industries of internet, mobile and software — particularly firms in the media, design, marketing and ad tech sectors.[18]

Mountain Bike YouTube Channel

Bogusky has a YouTube channel providing lessons to the over 40's called Joy of Bike, which includes guest appearances from various MTBers and MTB teachers including Lee McCormack.[19]

References

  1. ↑ Crispin Porter + Bogusky makes leadership changes
  2. ↑ What Alex Bogusky's Departure Means for MDC, Ad Industry
  3. ↑ Bogusky becomes 'fearless' consumer advocate
  4. ↑ Alex Bogusky Depart CPB again
  5. ↑ "Fast Company Innovation Festival / A Virtual Event / Sept. 27 -Oct. 1".
  6. ↑ "Stocks". Archived from the original on October 7, 2012.
  7. ↑ Petrecca, Laura (11 January 2013). "Pepsi, Bud join forces to make Super Bowl splash". USA Today. Retrieved 25 January 2013. SodaStream will have a humorous commercial that promotes sustainability and takes a jab at conventional bottle and can soft-drink marketers.
  8. ↑ Rocco, Matthew (9 January 2013). "U.K.-Banned SodaStream Ad Will Air During Super Bowl". Fox Business. Archived from the original on 2014-01-04. Retrieved 25 January 2013.
  9. ↑ Parekh, Rupal (26 November 2012). "SodaStream Campaign by Alex Bogusky Gets Yanked in the U.K." Advertising Age. Retrieved 25 January 2013.
  10. ↑ Thomas, Charlie (23 November 2012). "Sodastream Advert Pulled From I'm A Celebrity Slot For 'Denigrating Bottled Drinks'". The Huffington Post. Retrieved 25 January 2013.
  11. ↑ Horovitz, Bruce (15 January 2013). "Ad legend bashes Coke, Pepsi in Super Bowl return". USA Today. Retrieved 25 January 2013.
  12. ↑ Stampler, Laura (4 December 2012). "That Awesome Banned SodaStream Commercial Is Going To Be A Super Bowl Ad". Business Insider. Retrieved 25 January 2013.
  13. ↑ Coffee|August 2, Patrick; 2018 .aw-st0{fill:#F7EC13}.aw-st1{clip-path:url}.aw-st2{clip-path:url;fill:#020100}. "CP+B Co-Founder Alex Bogusky Will Return to Advertising After 8 Years". www.adweek.com. Retrieved 2019-09-09.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  14. ↑ "FearLess Revolution - FearLess Blog - Collaboration is the New Compet…". Archived from the original on 2012-07-08.
  15. ↑ "FearLess - the FearLess Blog - the 21st Century Consumer Bill of Rights". fearlessrevolution.com. Archived from the original on 2010-10-27.
  16. ↑ "Alex Bogusky's FearLess Revolution - FearLess Blog - Introducing COMMON". Archived from the original on 2011-03-23. Retrieved 2011-03-12.
  17. ↑ "Alex Bogusky's FearLess Revolution - COMMON". fearlessrevolution.com. Archived from the original on 2011-02-07.
  18. ↑ "Alex Bogusky behind new Boulder startup accelerator Boomtown". 31 January 2014.
  19. ↑ "Joy of Bike with Alex Bogusky - YouTube". YouTube.
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