Alexey Nechayev
Member of Parliament
Алексей Нечаев
Nechayev in 2023
Leader of New People
Assumed office
8 August 2020
Preceded byIrena Lukyanova
Member of the State Duma
Assumed office
12 October 2021
Personal details
Born
Alexey Gennadievich Nechayev

(1966-08-30) 30 August 1966
Moscow, Russian SFSR, Soviet Union
Political partyNew People (2020–present)
Other political
affiliations
EducationMoscow State University
OccupationPolitician,
entrepreneur
ProfessionJurist
AwardsBadge of Distinction "For Mentoring"

Alexey Gennadievich Nechayev (Russian: Алексей Геннадьевич Нечаев; born 30 August 1966) is a Russian entrepreneur and politician, president of the Russian cosmetics company Faberlic, a member of the All-Russia People's Front, chairman of the New People political party since 8 August 2020.[1]

Biography

Alexey Nechaev was born in Moscow on 30 August 1966. He is the only child in the family. His mother Yelena Vasilyevna Binat (Greek by nationality) is a school teacher. Father Gennadiy Nikolaevich Nechayev – an atomic engineer by his first education, a graduate of the MEPhI, worked at the plant as the head of the laboratory for methods of protection and control of reactors; later, through the party line, he was nominated for a second higher education at the Academy of Foreign Trade, mastered several foreign languages, and often traveled abroad.[2][3]

From 1983 to 1988, Alexey Nechaev studied at Moscow State University at the Faculty of Law, was a member of the Komsomol.[4][5] He was not called up for military service (unlike most students born in the second half of the 1960s). After the first year he worked as a counselor in the pioneer camp of Moscow State University "Youth".[6] In 1985 he passed sailing practice in the pioneer flotilla "Caravella", organized by Vladislav Krapivin.[7] He founded the movement of different-age groups "Dawn", in which extracurricular work with children was carried out. Children went on sailing trips, were engaged in hand-to-hand combat and fencing.[8]

Entrepreneurial activity

In 1990 he started doing business – first selling newspapers and books in the subway passages. Together with partners, he establishes the publishing house of children's literature "Master". The first edition of The Chronicles of Narnia was published by the publishing house.[9] From 1996 to 1997 he worked on the stock market in Ukraine.[2][8]

In 1997, Nechaev created and headed the company for the production and trade of cosmetics "Russian Line". In the same year, Nechaev and his partner Alexander Davankov acquired a patent for the use of aquaftem. This substance became the basis for the products of "Russian Line", and subsequently Faberlic.[8] For the project, work in the format of direct sales was chosen.[8] Since its inception, Nechayev has been and remains the sole leader of the company.[10][11] At the initial stage, he invested $2 million of his own funds in the project and took another $1 million for the development of the company from friends.[8]

In 2001, in connection with entering the international markets, it was rebranded and the name of the company was changed to Faberlic.[8] A little earlier, in 2000, due to entering foreign markets, on the initiative of partners, a new line of products began to be developed.[12] Then Alexey Nechaev and Alexander Davankov made a radical restructuring of the distribution system, and a network of single-brand Beauty Cafe stores was launched, in which they began to sell Faberlic products.[13]

The company is a leader in export and one of the largest Russian manufacturers of hygiene and cosmetics.[13] One of the three market leaders among companies specializing in direct sales in Russia,[13] and one of the five leaders of the perfumery and cosmetic market in Russia.[13] The network of distribution partners Faberlic is one million people in Russia.[14] In addition to Russia, the company operates in 40 more countries around the world[15] and is one of the 50 largest global companies specializing in direct sales.[16] Since 2006, Faberlic has been included in the world rating of the largest cosmetic companies of the Women's Wear Daily publication, where it is the only representative of Russia. In 2015, the company was ranked 3rd in the list of the fastest growing cosmetics companies, compiled by WWD.[17]

By 2017, Faberlic has become the largest Russian company in the direct sales market and one of the largest Russian cosmetics manufacturers.[1]

Alexey Nechayev mentors a number of Faberlic innovative projects.[18]

Social activity

From 2004 to 2007 – Member of the Council for Competitiveness and Entrepreneurship under the Government of the Russian Federation.[2]

In 2010, after attending the Seliger forum, together with the federal commissioner of the Nashi youth movement Marina Zademidkova, created the "Green movement of Russia "ECA ", becoming the main sponsor of the project. The movement announced and implemented a program to plant 10 million trees in wildfire-affected and ecologically disadvantaged regions.[2]

In 2012, Alexey Nechaev founded the Captains educational program, which opened in 13 regions of the country.[2] He then created the Captains Аamily Charitable Foundation. With the support of this fund on the basis of the Institute of Management and Socio-Economic Planning of the Plekhanov Russian University of Economics, the business faculty "Captains" was created.[8] In 2016, the educational program "Captains" became a laureate of the "Foundation of Growth-2016" award as "The best educational project in the field of entrepreneurship".[19][20] Also "Captains" were recognized as the 7th largest student accelerator in the world.[2]

In 2019,[21] he joined the ONF, a member of the central headquarters of the organization.[22]

Supports, like the New People (political party) party created by him, for the legalization of the purchase from conscription into the Armed Forces, as well as for expanding the possibilities of an alternative civilian service.

Political activity

In the winter of 2020, Nechayev announced the creation of a new political party – New People.[23]

In April 2020, the Russian Ministry of Justice officially registered the party. On 8 August 2020, at the second congress of the party, Nechaev was elected its chairman.[24] Nechayev is a member of the Central Council of the All-Russia People's Front.[25]

Family

Alexey Nechayev in his second marriage with Elena Nechayeva. Alexey has five children – three daughters and two sons.[26] From the first marriage – the eldest daughter Darya and son Antoniy. From the second marriage with Elena Nechayeva, three children – Sofiya, Yegor and Maria – these children were born at home.[27]

Income

In 2020, according to a report published on the Central Election Commission website, Alexey Nechayev earned 4.4 billion rubles and took third place among the candidates for deputies with the highest income.[28]

Awards

  • Badge of Distinction "For Mentoring" (25 October 2018) — for merits in the professional development of young specialists and active mentoring.[29]

References

  1. 1 2 "В Москве производится около 14 процентов российской парфюмерно-косметической продукции". Сайт Москвы (in Russian). 7 April 2017. Retrieved 3 September 2020.
  2. 1 2 3 4 5 6 "Нечаев и его команда". www.mk.ru (in Russian). Retrieved 3 September 2020.
  3. ↑ "200 млн рублей для Faberlic от Московского фонда поддержки промышленности и предпринимательства". Сайт Родина-моя.рф (in Russian). Retrieved 15 April 2021.
  4. ↑ "Нечаев и его команда". www.mk.ru (in Russian). Retrieved 3 September 2020.
  5. ↑ "Капитан Нечаев: зачем владельцу «Фаберлик» два бизнес-акселератора". Журнал РБК. Retrieved 3 September 2020.
  6. ↑ "Нечаев и его команда". www.mk.ru (in Russian). Retrieved 3 September 2020.
  7. ↑ "Капитан Нечаев: зачем владельцу «Фаберлик» два бизнес-акселератора". Журнал РБК. Retrieved 3 September 2020.
  8. 1 2 3 4 5 6 7 "Капитан Нечаев: зачем владельцу «Фаберлик» два бизнес-акселератора". Журнал РБК. Retrieved 3 September 2020.
  9. ↑ "Нечаев и его команда". www.mk.ru (in Russian). Retrieved 3 September 2020.
  10. ↑ "Расходные материалы". Forbes.ru. 3 March 2009. Retrieved 3 September 2020.
  11. ↑ "Косметический разбор" (Коммерсантъ ed.). 20 January 2010. {{cite journal}}: Cite journal requires |journal= (help)
  12. ↑ "Два партизана". Ведомости (in Russian). Retrieved 7 September 2020.
  13. 1 2 3 4 "Косметический ремонт". Коммерсантъ (in Russian). 3 September 2007. Retrieved 3 September 2020.
  14. ↑ ""Новые люди" в политике. Будут ли они лучше старых? / Я так вижу / Независимая газета". www.ng.ru. Retrieved 3 September 2020.
  15. ↑ "Нечаев и его команда". www.mk.ru (in Russian). Retrieved 3 September 2020.
  16. ↑ "Faberlic". Direct Selling News. Retrieved 3 September 2020.
  17. ↑ ""Лучше вместо яхты купить еще один завод"". Ведомости (in Russian). Retrieved 3 September 2020.
  18. ↑ "Как крупным корпорациям работать со стартапами в сфере потребительского рынка". Firrma. Archived from the original on 28 October 2020. Retrieved 21 September 2021.
  19. ↑ "Подведены итоги Пятой Премии в области поддержки малого и среднего бизнеса «Основа Роста-2016»". Клерк. Retrieved 3 September 2020.
  20. ↑ "Программа «Капитаны России» стала лауреатом премии «ОСНОВА РОСТА – 2016»". www.rea.ru. Retrieved 3 September 2020.
  21. ↑ "Алексей Нечаев: «Если мы работаем в интересах страны, что нам можно предъявить?»". Новая газета – Novayagazeta.ru (in Russian). Retrieved 26 February 2021.
  22. ↑ "Нечаев Алексей Геннадьевич". onf.ru (in Russian). Archived from the original on 31 May 2021. Retrieved 18 February 2021.
  23. ↑ "Владелец Faberlic Алексей Нечаев возглавил партию «Новые люди»". secretmag.ru (in Russian). Retrieved 3 September 2020.
  24. ↑ "Владелец Faberlic Алексей Нечаев возглавил партию «Новые люди»". secretmag.ru (in Russian). Retrieved 3 September 2020.
  25. ↑ "ОНФ поздравляет с днем рождения Алексея Нечаева". Archived from the original on 26 April 2021. Retrieved 21 September 2021.
  26. ↑ "Нечаев и его команда". www.mk.ru (in Russian). Retrieved 3 September 2020.
  27. ↑ "Алексей и Елена Нечаевы: «Можете воспитывать детей как угодно, они все равно вырастут такими, как вы»". 7Дней.ру (in Russian). 26 May 2021. Retrieved 17 August 2021.
  28. ↑ "В Топ-10 богатейших кандидатов в депутаты большинство мест заняли единороссы". sobesednik.ru (in Russian). Retrieved 16 August 2021.
  29. ↑ Указ Президента Российской Федерации от 25 октября 2018 года № 608 «О награждении государственными наградами Российской Федерации»
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