Alix Earle
Earle in April 2023
Born
Alix Ashley Earle

(2000-12-16) December 16, 2000
Monmouth County, New Jersey, U.S.
Alma materUniversity of Miami (BBA)
Years active2020–present
Parent(s)Thomas “TJ” Earle, Alisa Maniaci, Ashley Alexandra Dupré (stepmother)
TikTok information
Page
Followers6.1 million
Likes654.3 million
Last updated: November 16, 2023
YouTube information
Channel
Years active2022–present
GenreVlogging
Subscribers93,100[1]
(October 4, 2023)
Total views990,753[1]
(October 4, 2023)
Contents are inEnglish
Last updated: October 4, 2023

Alix Ashley Earle (born December 16, 2000) is an American social media personality on the video-sharing platform TikTok. With almost six million followers on social media, she has been called TikTok's "It Girl" and "hot best friend" from the popularity of her "Get Ready With Me" confessional videos, in which she openly shares details of her personal life. Her ability to drive sales for the brands she promotes on her accounts has been dubbed the "Alix Earle effect".[2][3][4][5][6]

Early life and education

Earle[7] was born in Monmouth County, New Jersey, the oldest of five children, to Thomas "TJ" Earle, a construction magnate in Wall Township, New Jersey, and Alisa Earle who is of Italian descent. [8][2][9] Thomas Earle's construction company makes an estimated revenue of 24.1 million USD in revenue each year.[10] Earle's parents are divorced. In October 2013, her father remarried to Ashley Alexandra Dupré, five years after Dupré's involvement in the Eliot Spitzer prostitution scandal.[8][2] Earle graduated from Red Bank Catholic High School in Red Bank, New Jersey in 2019.[11]

Earle attended the University of Miami, where she graduated in May 2023[8] from the University of Miami Patti and Allan Herbert Business School with a degree in marketing. In August 2023, Earle endowed the Alix Earle Scholarship for students at the business school.[12]

Career

Earle began posting on TikTok in February 2020 during her freshman year at the University of Miami.[13] Her first video depicted her and her friends showing off their outfits, which were made of trash bags.[2] In a 2023 interview on The Howard Stern Show, Earle stated that she initially attempted to fulfil an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go."[14]: 1:00 

Earle's growth on TikTok accelerated in the summer of 2022, when she was affected by acne stemming from an excessive facial cyst. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused, but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive.[14]

After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life.[4] The move proved to be popular with viewers, and Earle accumulated two million new followers on TikTok by the end of 2022.[2]

In December 2022, she broke up with Tyler Wade, a professional baseball player with the Oakland Athletics she had been dating.[9] Earle's following on TikTok grew further, leading her to be called the app's "It Girl" by January 2023.[2] Several weeks after the breakup, her follower count had grown by more than two million.[2] By April 2023, Earle's follower count on TikTok exceeded 5.6 million,[15] which was a 1,000-percent increase over six months.[16] She receives between two million and thirty million views on average per post.[5]

In August 2023, Earle was announced as one of the first two content partners of Alexandra Cooper's The Unwell Network, a talent network.[17] The Unwell Network produces Earle's podcast, "Hot Mess with Alix Earle."[18] "Hot Mess with Alix Earle," briefly unseated "The Joe Rogan Experience," from the top spot of Spotify's podcast charts, where it had sat uncontested for the previous two years.[19]

Earle was named in the Forbes 30 Under 30 list for 2023.[20]

Personal Life

Earle began dating Major League Baseball Player Tyler Wade in December 2022, and ended the relationship three months later. Earle later announced in a TikTok that the relationship ended because Wade did not support her career. [21]

In November 2023, Earle confirmed her relationship with Miami Dolphins wide receiver Braxton Berrios after months of speculation the two were together.[22][23]

In October of 2023, Alix opened up about her struggles with an eating disorder and body dysmorphia in high school. [24]

"Alix Earle effect"

Earle's popularity and fan loyalty often causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect".[2][3][4][5] According to influencer marketing company Ubiquitous, one of Earle's videos can increase searches for a product by as much as 100% in one day. Earle earns as much as $40,000 to $70,000 for each sponsored video.[3]

References

  1. 1 2 "About Alix Earle". YouTube.
  2. 1 2 3 4 5 6 7 8 Diaz, Anahy (January 13, 2023). "Alix Earle gained over 2 million TikTok followers in a month. Why people are obsessed". TODAY.com. NBC. Archived from the original on June 2, 2023. Retrieved August 12, 2023.
  3. 1 2 3 Tietz, Kendall (January 23, 2023). "How TikTok's 'hot best friend' Alix Earle earns lucrative brand deals, causes product sales to skyrocket". FoxNews.com. Archived from the original on May 21, 2023. Retrieved August 13, 2023.
  4. 1 2 3 Dickson, EJ (April 20, 2023). "How Alix Earle Became TikTok's It Girl". Rolling Stone. Retrieved August 13, 2023.
  5. 1 2 3 Panchal, Ananya (March 20, 2023). "TikTok Star and University of Miami Student Alix Earle Signs With United Talent Agency". Sports Illustrated. Retrieved August 13, 2023.
  6. ↑ O’Brien, Sara Ashley. "How TikTok's 'Get Ready With Me' Queen Starts the Week". WSJ. Retrieved November 3, 2023.
  7. ↑ "Alix Ashley Earle (@alix_earle) • Instagram photos and videos". www.instagram.com. Archived from the original on June 2, 2023. Retrieved August 12, 2023.
  8. 1 2 3 Moore, Julia. "Who Is Alix Earle? All About the Viral TikTok Sensation". People Magazine. Archived from the original on May 30, 2023. Retrieved May 30, 2023.
  9. 1 2 Chen, Tanya; Weiss, Geoff (December 28, 2022). "As most influencers are struggling to maintain fame, a new 'it girl' TikToker grew 1.7 million followers in a month. So who is Alix Earle?". Insider. Archived from the original on August 27, 2023. Retrieved May 3, 2023.
  10. ↑ "5 things you didn't know about rising influencer Alix Earle". 5 things you didn’t know about rising influencer Alix Earle - The Post. Retrieved November 3, 2023.
  11. ↑ Keller, Ilana (October 3, 2023). "From Sea Girt to TikTok famous: Red Bank Catholic grad Alix Earle hobnobbing with celebs". Asbury Park Press. Retrieved October 4, 2023.
  12. ↑ La Rouche Pietri, Natalie (August 5, 2023). "She's a 22-year-old TikTok star. Now, Alix Earle is funding a Miami college scholarship". Miami Herald. Archived from the original on August 27, 2023. Retrieved August 13, 2023.
  13. ↑ Schocket, Ryan (May 10, 2023). "Alix Earle Revealed How Sharing Her Cystic Acne Photos Made Her A TikTok Star". BuzzFeed. Archived from the original on May 25, 2023. Retrieved May 25, 2023.
  14. 1 2 Stern, Howard (May 3, 2023). "Alix Earle's Struggle With Acne Helped Make Her a TikTok Star". YouTube. The Howard Stern Show. Archived from the original on May 28, 2023. Retrieved August 13, 2023.
  15. ↑ Mier, Tomas (April 20, 2023). "How TikTok Creator Alix Earle's Journey With Acne 'Catapulted' Her Following". Rolling Stone. Retrieved August 13, 2023.
  16. ↑ Chan, J. Clara (March 15, 2023). "TikTok Star Alix Earle Signs With UTA". Hollywood Reporter. Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  17. ↑ White, Peter (August 8, 2023). "'Call Her Daddy's Alex Cooper Launches The Unwell Network, Signs Up Alix Earle & Madeline Argy". Deadline. Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  18. ↑ Tingley, Anna (September 14, 2023). "TikTok Star Alix Earle Announces Podcast 'Hot Mess' for Alex Cooper's Unwell Network (EXCLUSIVE)". Variety. Retrieved November 3, 2023.
  19. ↑ Winkie, Luke (October 12, 2023). "The Woman Who Took Down Joe Rogan". Slate. ISSN 1091-2339. Retrieved November 3, 2023.
  20. ↑ Hasan, Zoya (August 9, 2023). "30 Under 30 Local 2023: Miami". Forbes Magazine. Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  21. ↑ https://www.usmagazine.com/celebrity-news/news/alix-earle-reveals-the-real-reason-she-broke-up-with-mlbs-tyler-wade/
  22. ↑ "Braxton Berrios and Alix Earle's Relationship Timeline". Peoplemag. Retrieved November 3, 2023.
  23. ↑ "Alix Earle and Taylor Swift: the NFL star girlfriends who took over Chiefs-Dolphins game in Germany". MARCA. November 5, 2023. Retrieved November 6, 2023.
  24. ↑ Santino, Catherine (October 6, 2023). "Alix Earle Opens Up About Eating Disorder Battle". Us Weekly. Retrieved November 3, 2023.
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