Allied Blenders & Distillers
TypePrivate
IndustryAlcoholic beverages
Founded1988
FounderKishore Rajaram Chhabria
Headquarters
Mumbai, Maharashtra
,
India
Area served
Worldwide
Key people
Kishore Chhabria, (Chairman), Shekhar Ramamurthy (Executive Deputy Chairman)
ProductsVodka
Brandy
Blended Whiskey
Rum
IMFL
Spirits
Gin
BrandsOfficer's Choice
Zoya
RevenueIncrease ₹7,196 crore (US$900 million) (FY22)[1]
Websitewww.abdindia.com

Allied Blenders & Distillers (commonly referred to as ABD) is an Indian-made foreign liquor company, headquartered in Mumbai, India.[2][3][4][5] It is a major distributor of whiskey, rum, vodka, brandy and other spirits, and exports to 22 countries around the world.[6]

History

Allied Blenders & Distillers was founded by Kishore Rajaram Chhabria in 1988 in Kolkata. Prior to this, Chhabria held the position of managing director at Shaw Wallace, a Kolkata-based Indian manufacturer production company. He noticed that the prominent frontline brands were receiving all the recognition and, in an effort to revive lesser-known names, he founded a new part of the business in Delhi and produced a new whisky.

The first brand of the company brand was Officer's Choice.[7][8][9][10]

In 2010, ABD added a rum entitled Jolly Roger to its offerings, creating its own space in the rum market.[11] The following year, in 2011, ABD made its foray into the deluxe whisky sector with the launch of Officer's Choice Blue.[12]

In 2012, the company launched Officer's Choice Blue in Delhi.[13] In 2013, ABD launched Kyron in the premium brandy sector.[14]

In 2014, Allied Blenders & Distillers acquired 50% ownership rights in Dutch liquor major Herman Jansen's Mansion House brandy and Savoy Club whiskey.[15]

In 2015, ABD acquired Shasta Biofuels, a Telangana-based integrated grain spirit distillery for Rs. 200 crore.[16]

In May 2017, Officer's Choice Blue was launched in Nepal.[17]

In July 2021, Shekhar Ramamurthy was appointed as the executive deputy chairman of ABD.[18]

In 2022, the company launched its rum brand Jolly Roger in Rajasthan, Uttar Pradesh.[19]

In 2024, the company entered the Gin space with Zoya Special Batch Gin in its new premium brands vertical. It is made from 100 percent grain and natural spirits, with delicate Juniper and 12 fine botanicals. The new gin will launch first in Gurgaon and will subsequently move to Maharashtra and major cities in other states of the country. A 750ml bottle of Zoya Special Batch Premium Gin will cost Rs.2200 in Maharashtra. The brand will also be available for global markets at the earliest.[20]

ABD has filed draft papers to raise Rs. 2000 crore in IPO in June 2022 and in December 2022, SEBI approved the application.[21][22]

ABD currently has 9 owned bottling units, 1 distilling unit and 22 non owned manufacturing units with sales across 30 States and Union Territories.[23]

Sterling Reserve Cup

In 2022, Allied Blenders & Distillers presented Sterling Reserve Cup for Indian v/s New Zealand Cricket tournament 2022.[24][25]

Notable brands

Allied Blenders & Distillers manufactures brandy, whisky, rum, blended liquors, spirits, and vodka.

Gin

References

  1. ↑ Tandon, Suneera (18 July 2023). "Allied Blenders plans wider spirits menu". mint. Retrieved 2 December 2023.
  2. ↑ "SEBI | Allied Blenders and Distillers Limited - DRHP". www.sebi.gov.in.
  3. ↑ "ABD to set up distillery in east, acquire three more brands". Financialexpress.
  4. ↑ Sen, Sesa. "Allied Blenders Expects Revenue To Reach Pre-Covid Levels This Fiscal". BQ Prime.
  5. ↑ Dhamija, Anshul; Kurian, Boby. "Officer's Choice, Royal Stag in $1bn club - Times of India". The Times of India.
  6. ↑ Badrinath, Raghuvir (8 October 2012). "Vijay Mallya, Kishore Chhabria set to bury all legal disputes". Business Standard India.
  7. ↑ "Kishore Chhabria: The man behind the world's largest selling whisky brand". Business Today. 21 December 2012.
  8. ↑ Layak, Suman. "Meet liquor baron Kishore Chhabria: What sets the owner of Allied Blenders and Distillers apart?". The Economic Times.
  9. ↑ "Allied Blenders and Distillers: On a new high". businessindia.co. Business India.
  10. ↑ "Chhabria brothers fall apart, their Rs 1,400-crore Indian conglomerate may follow". India Today.
  11. ↑ "ABD Distillers and Jolly Rogers" (PDF). excise.mp.gov.in.
  12. ↑ "ABD launches new campaign for Officer's Choice: Best Media Info". bestmediainfo.com. 16 August 2011.
  13. ↑ "ABD's Semi Premium Whisky, 'Officer's Choice Blue'- Now in Delhi". NDTV Food.
  14. ↑ "Allied Blenders and Distillers sells record 25 million liquor cases in FY'14". The Economic Times. 20 May 2014.
  15. ↑ "ABD picks up 50% ownership rights in Mansion House brandy". The Indian Express. 21 August 2014.
  16. ↑ Malviya, Sagar (17 July 2015). "Kishore Chhabria-promoted ABD acquires Shasta Bio Fuels for Rs 200 crore". The Economic Times.
  17. ↑ "Officer's Choice Blue launched in Nepal". kathmandupost.com.
  18. ↑ "Ex-UB MD Ramamurthy joins ABD". The Hindu. 19 July 2021.
  19. ↑ "Allied Blenders launches rum brand in Uttar Pradesh, Rajasthan". mint. 23 November 2022.
  20. ↑ "ABD Launches Zoya Special Batch Gin". Spiritz. Retrieved 8 January 2024.
  21. ↑ "SEBI | Allied Blenders and Distillers Limited - DRHP". www.sebi.gov.in.
  22. ↑ Sinha, Partha. "Liquor giant ABD to file for Rs 2,000cr IPO this month - Times of India". The Times of India.
  23. ↑ "ABD to set up distillery in east, acquire three more brands". Financialexpress.
  24. ↑ "New Zealand vs. India Presented by Sterling Reserve (3rd ODI) | Watch ESPN". ESPN.
  25. ↑ "India vs New Zealand 2022: Teams to Play For The Sterling Reserve Cup". News18.com. Network18 Group.
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