"Always"
Single by Samantha Jade
from the album Nine
Released26 February 2016 (2016-02-26)
Recorded2015
GenrePop
Length3:01
LabelSony
Songwriter(s)
Producer(s)Jon Levine
Samantha Jade singles chronology
"Shake That"
(2015)		 "Always"
(2016)		 "Hurt Anymore"
(2016)
Music video
"Always" on YouTube

"Always" is a song by Australian recording artist, Samantha Jade. The song was written by Samantha Jade, Jon Levine & Carmen Reece. It was released as the second single from Nine on 26 February 2016. The song's accompanying music video was released on 3 March 2016.

Background and release

"Always" was the final track written for Nine. Jade describes it as being "about finding that person, your one, the one you keep falling in love with,"[1] and as one of the album's "very fun pop songs that make you feel like letting go and enjoying the good times".[2]

The song was originally scheduled for release as a single on 6 November 2015.[3] It was announced and released for pre-order on 6 October 2015, however Jade changed course and decided to give previous single "Shake That" a second promotional push and "give the album its moment as well."[4]

On 10 February 2016, Jade re-announced "Always" as her next single, for release on 26 February 2016.[5] On 14 February 2016, Jade launched an "Always" Valentine's Day promotion through Tweematic, an online "photo booth" where fans could take a picture with her to share on social media.[6]

A "stream to unlock" promotion was unveiled on 17 February 2016, where a behind-the-scenes look at the music video would be unlocked after reaching a certain amount of streams on Spotify.

"Always" features heavily in the on-air promotions for Jade's Home and Away episodes. A 90-second trailer premiered on 7 March 2016, integrating scenes from the music video with scenes from the show.[7]

Music video

The official music video for "Always" premiered on 3 March 2016 on Yahoo7,[8] and was released on Vevo the following day.[9] It features Jade's Home and Away co-star, Nic Westaway, as her love interest.[10]

Live performances

On 5 March 2016, Jade performed "Always" for the first time on television at the Weekend Sunrise Parathon.[11] On 8 March 2016 she performed the single on Sunrise.[12] "Always" was also performed on The Morning Show on 16 March 2016.[13]

Track listing

  1. "Always" – 3:01
  2. "Always" (Instrumental) – 3:01

Charts

Chart (2016) Peak
position
Australia (ARIA)[15] 28
Australian Artist Singles (ARIA)[16] 4

Release history

Region Date Format Label Catalogue
Australia 26 February 2016 Sony Music Australia CD single 88875163082

References

  1. ↑ "Samantha Jade rises above crushing grief and industry knockdowns to realise her debut pop record dream". news.com.au. Retrieved 25 February 2016.
  2. ↑ "Samantha Jade Unveils The Cover And Tracklist Of Debut LP 'Nine'". Idolator. Retrieved 25 February 2016.
  3. ↑ Jade, Samantha. "Twitter status". Twitter. Retrieved 21 February 2016.
  4. ↑ "POP CHAT : Samantha Jade". auspOp. Retrieved 25 February 2016.
  5. ↑ Jade, Samantha. "Twitter status". Twitter. Retrieved 25 February 2016.
  6. ↑ Jade, Samantha. "Twitter status". Twitter. Retrieved 25 February 2016.
  7. ↑ "Samantha Jade - Home and Away + Always". Buffer. Archived from the original on 8 March 2016. Retrieved 8 March 2016.
  8. ↑ "'Home and Away' Twitter status". Twitter. Retrieved 8 March 2016.
  9. ↑ "'Vevo Australia' Twitter status". Twitter. Retrieved 8 March 2016.
  10. ↑ Jade, Samantha. "Twitter status". Twitter. Retrieved 25 February 2016.
  11. ↑ "Samantha Jade performs LIVE". Yahoo!7. Retrieved 7 March 2016.
  12. ↑ "Samantha Jade performs 'Always' LIVE". Yahoo!7. Retrieved 8 March 2016.
  13. ↑ "Samantha Jade performs 'Always' LIVE". Yahoo!7. Retrieved 16 March 2016.
  14. ↑ "Always (SIGNED COPY) by Samantha Jade". Sanity. Archived from the original on 6 October 2015. Retrieved 25 February 2016.
  15. ↑ "Samantha Jade – Always". ARIA Top 50 Singles. Retrieved 19 March 2016.
  16. ↑ "ARIA Australian Artist Singles Chart". ARIA. Retrieved 23 March 2016.
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