Amazon Theater was a banner under which a suite of five promotional short films was presented via the front page of Amazon.com in 2004.[1] The shorts were commissioned by Amazon, sponsored by Chase Bank, and produced by Ridley and Tony Scott's television commercials company Ridley Scott Associates (RSA). The unifying theme of the shorts was "karma," and each short featured various consumer items that could be purchased via clickable links to the relevant pages on Amazon.com.[2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17]

The films

Title Release date Director Writer(s) Actor(s)
Portrait[18] November 9, 2004 Jordan Scott Screenplay by David Carter, Greg Hahn, Mike Smith and Christopher Toland, Story by Eric Frost and Jordan Scott Minnie Driver
An overweight woman is mistreated by her office co-workers until one day her life is transformed by the attention of an unknown portrait photographer.
Agent Orange[19] November 16, 2004 Tony Scott David Carter and Terry Rietta Christopher Carley and Jessica Stam
While waiting in a subway station, a young man catches a glimpse of a beautiful woman, dressed entirely in orange. Before he can reach her, her subway car speeds off. The young man repeatedly visits the station, each time failing to make contact with the mysterious woman.
Do Geese See God[20] November 23, 2004 David Slade David Carter and Greg Hahn Blair Underwood
What goes around comes around--and around--for the frantic Dr. Awkward, a man who needs to take the time to stop and smell the roses.
Tooth Fairy[21] November 30, 2004 Jake Scott David Carter and Terry Rietta Chris Noth
A father forgets to leave money for his daughter from the "tooth fairy". When he tries to make up for it the next night, he finds that she has set up a game for the tooth fairy with several clues leading to the location of the tooth.
Careful What You Wish For[22] December 7, 2004 Acne[lower-alpha 1] Screenplay by Greg Hahn, Mike Smith and Christopher Toland, Story by Greg Hahn Daryl Hannah and Pras Michel
A crooked pawn shop dealer gets his comeuppance.

Notes

  1. ↑ Acne Film is an offshoot of Swedish design agency Acne, and at the time of the production of Careful What You Wish For there were seven directors working collaboratively for the company. The company itself received the directorial credit for this short.[1]

References

  1. 1 2 https://web.archive.org/web/20041216005307/http://www.amazon.com/exec/obidos/tg/browse/-/13609381
  2. ↑ Kay2004-11-09T04:00:00+00:00, Jeremy. "Amazon.com launches shorts series with Scott brothers' RSA". Screen.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ↑ "Amazon.com Launches Amazon Theater -- a Free Holiday Gift for Customers". Press Center. November 9, 2004. Retrieved June 20, 2023.
  4. ↑ "Amazon will book online promo shorts". November 10, 2004.
  5. ↑ "Corporate Case Study: Amazon boosts brand by putting customers first | PR Week". Archived from the original on April 12, 2017.
  6. ↑ "Slate's Ad Report Card: 'Amazon Theater' at the Cineplex". NPR.org.
  7. ↑ "Amazon Screens Web Movies with Product, Credit Card Tie-Ins".
  8. ↑ "Feature: Amazon.com jump-starts short films". UPI.
  9. ↑ American-Statesman, Chris Garcia Austin. "Products are the stars in Amazon.com films". Greensboro News and Record.
  10. ↑ "American Theater".
  11. ↑ Anderson, Mae. "Amazon.com Debuts Interactive Web Films". www.adweek.com. Retrieved June 20, 2023.
  12. ↑ "Chase Sponsors the Amazon Theater; Opens Today • 11/09/2004". November 9, 2004.
  13. ↑ "Chiller "Theater": Amazon to start showing commercials, on a site that's already pretty much a non-stop ad, interrupted by suggestions of things you can buy . . . » MobyLives".
  14. ↑ Newsweek Staff (November 28, 2004). "SHOWTIME AT AMAZON". Newsweek.
  15. ↑ "Amazon.com debuts short film section - Nov. 9, 2004". money.cnn.com.
  16. ↑ "Amazon Theater Premieres Tooth Fairy Starring Chris Noth | Business Wire". www.businesswire.com. Archived from the original on October 9, 2020. Retrieved September 1, 2022.
  17. ↑ "That's Advertainment! - How bad were those Amazon shorts? By Seth Stevenson". slate.msn.com. Archived from the original on February 5, 2005. Retrieved September 1, 2022.
  18. ↑ https://web.archive.org/web/20041207092232/http://www.amazon.com/exec/obidos/tg/browse/-/13609391
  19. ↑ https://web.archive.org/web/20041217084807/http://www.amazon.com/exec/obidos/tg/browse/-/13609401
  20. ↑ https://web.archive.org/web/20041215100156/http://www.amazon.com/exec/obidos/tg/browse/-/13609411
  21. ↑ https://web.archive.org/web/20041210205835/http://www.amazon.com/exec/obidos/tg/browse/-/13609421
  22. ↑ https://web.archive.org/web/20050105084232/http://www.amazon.com/exec/obidos/tg/browse/-/13609431
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