Amma Kudineer (meaning Mother drinking-water in Tamil language) is a mineral water production and distribution project run by the Ministry of Water Resources, Government of Tamil Nadu in India.[1]

About the scheme

The project was formally launched on 15 September 2013 by the then chief minister of Tamil Nadu J. Jayalalithaa, on the 105th birth anniversary[2] of former chief minister of Tamil Nadu C. N. Annadurai.[3]

The project involves production and packaging of mineral water in one litre plastic bottles, and selling them in long-distance running state-owned buses and in bus stations. The price has been fixed at ₹10 per bottle. The project is intended to make purified water available to people of all strata, at a reasonable cost.[4]

The Indian Railways has been undertaken a similar scheme under the name "Rail neer"[5] for some time now, with its one-litre bottles priced at ₹15, while private companies sell 1-litre bottles at higher prices.[1][2][6]

The scheme is run by the Tamil Nadu State Transport Corporation, with a production plant in Gummidipoondi in Thiruvallur district, on a 55-acre land that belongs to the Institute of Road Transport (IRT), a subsidiary of the Tamil Nadu State Transport Corporation. The plant has the capacity to produce 3 lakh liters of purified water per day. The total dissolved solids (TDS) in the water is reported to be below 50 parts per million (ppm), as compared to a requirement of below 150 ppm in water from lakes and in rainwaters.[7]

This scheme was a huge success and soon its sales was extended all over tamil nadu.[8] within several days, the demand for water bottles touches peak which leads to shortage of water bottles at many places.[9]

During disaster situations which occurred at kerala as 2018 kerala floods, 2015 chennai floods, gaja cyclone and during many other disaster time, amma water bottles played a major role and clears the thirst of many peoples under such tough situations.[10]

Now the sales of Amma Water bottles are stopped completely due to a major technical problem at the Gummidipoondi Factory and there are also no plans to repair this plant by government due to change in ruling power.[11]

See also

References

  1. 1 2 "Jaya launches Amma mineral water at Rs. 10/L". Hindustan Times. Archived from the original on 18 September 2013. Retrieved 16 September 2013.
  2. 1 2 "Amma Mineral Water cheapest in India". The New Indian Express. Retrieved 19 September 2013.
  3. ↑ "Jayalalithaa : A political career with sharp rises and steep falls". The Hindu. 6 December 2016. Retrieved 6 December 2016.
  4. ↑ "Mother of welfare schemes". The Hindu. 6 December 2016. Retrieved 6 December 2016.
  5. ↑ "Rail Neer". Irctc.com. Retrieved 19 September 2013.
  6. ↑ "Jayalalithaa launches Amma mineral water". The Times of India. 15 September 2013. Archived from the original on 20 September 2013. Retrieved 19 September 2013.
  7. ↑ "Taste Amma mineral water at Rs. 10 in Chennai". The Hindu. Retrieved 7 September 2013.
  8. ↑ Staff Reporter (18 September 2013). "Amma water proves a hit". The Hindu. ISSN 0971-751X. Retrieved 14 March 2022.
  9. ↑ "Amma water bottles in short supply". The Hindu. 5 October 2015. ISSN 0971-751X. Retrieved 14 March 2022.
  10. ↑ "'Amma' drinking water bottles for Kerala: Minister". Hello Jammu News. Retrieved 14 March 2022.
  11. ↑ "Sales stopped, fate of Amma water in limbo". The New Indian Express. Retrieved 14 March 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.