Appliances Online
TypePrivately held company
IndustryOnline retail
Founded2005
FounderJohn Winning
Area served
Australia
OwnerWinning family
Websitewww.appliancesonline.com.au

Appliances Online is an online retailer of white goods and home appliances that is based in Sydney, Australia. It is a subsidiary of the family-run Winning Group, which includes Winning Appliances, Winning Services and Home Clearance, all of which either sell or deliver major domestic appliances.[1]

It employs 150 people, and claims to have served more than 1.7 million Australian customers nationwide.[2] Appliances Online has its own shipping service to the Sydney, Melbourne, Brisbane, Gold Coast, Perth, and Hunter regions.

History

Appliances Online was established in 2005 by John Winning as an online retailer of appliances and white goods in Australia.[3] It was founded as an online competitor to other electrical and white goods retailers, with those who are limited on time and those who need a replacement as its primary target market.[4]

In December 2010, Appliances Online purchased the domain and website for Big Brown Box to act as a retail arm in the audiovisual market.[5] The Appliances Online warehouse in Brisbane allowed Winning Appliances to launch its first showroom in Queensland in August 2011.[6] In March 2015, Big Brown Box was consolidated into Appliances Online, allowing the Appliances Online website to begin selling audiovisual and consumer electronic products.[7]

Sponsorships

Appliances Online became the naming rights sponsor of the Walkinshaw Andretti United Holden Commodore ZB of James Courtney in 2019.[8] The deal continued in 2020 and 2021 with Chaz Mostert.[9][10]

References

  1. ↑ Poor retail trade, consumer sentiment but Winning Appliances steam ahead Australian Financial Review
  2. ↑ "Australia's Most Awesome Appliance Retailer".
  3. ↑ "It's not rocket surgery". Archived from the original on 9 December 2011. Retrieved 22 September 2011.
  4. ↑ "Appliances Online". Appliances Online. Retrieved 6 November 2023.
  5. ↑ "From the Computer to Your Kitchen" (PDF). Archived from the original (PDF) on 2 April 2012.
  6. ↑ "Winning Appliances mentality key to new Brisbane showroom success". Archived from the original on 26 September 2011.
  7. ↑ "Winning Group folds BigBrownBox into Appliances Online".
  8. ↑ New winning partnership for Walkinshaw Andretti United Auto Action 4 October 2018
  9. ↑ Appliances Online backing for Mostert Auto Action 11 February 2020
  10. ↑ Co-naming rights partners continue for 2021 Walkinshaw Andretti United 18 January 2021
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