Ashish Bhasin

Ashish Bhasin is an Indian media business person. Bhasin represented India as a member of the jury at the 63rd Cannes Lions International Festival of Creativity and served as India's cultural ambassador to Pennsylvania, USA in 1992 under a Rotary program. Bhasin retired from his position as CEO APAC and Chairman India, Dentsu in November 2021. After his tenure at dentsu, Bhasin founded The Bhasin Consulting Group and is a mentor & advisor at Connect Network Inc. In June 2022, he also joined advertising startup RD&X Network as its co-founder and chairman.

Career

Bhasin worked as Managing Director of Lintas Initiative Outdoor Advertising Private Limited. He was the President and Director of Integrated Marketing Action Group at SSC&B Lintas Private Limited, as well as the Asia Regional Director for Integral Marketing at Lowe & Partners Worldwide Limited. At Lintas IMAG, he oversaw eight specialized companies–Linter land for rural marketing, Lintas Personal for CRM and direct marketing, LIN Opinion for public relations, Advent for events, Entertainment for entertainment marketing, Lintas Healthcare for healthcare marketing, Cell for strategic design, and Aaren Initiative for out-of-home.

Bhasin began his career with Dentsu in June 2008. In 2012, Dentsu International (previously known as Dentsu Aegis Network) was formed after the Japanese advertising giant, Dentsu bought over the UK-based Aegis group for a reported $5 billion. By June 2015, Dentsu International merged its India operations under him. He led the acquisition of multiple brands under the Dentsu umbrella, including digital outfits such as WA Consult, Sokrati and SVG Media. In March 2019, Bhasin was named the CEO of Dentsu’s rezoned Greater South (Asia) regions which include India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar. Later in the year, he was promoted to CEO APAC Dentsu and became the first Indian to Head Dentsu’s entire APAC business.

Bhasin has served as Immediate Past President AAAI, Immediate Past Chairman MRUC, Chairman Goa fest 2017 & 2018, Co-Chairman AAAI – IBF committee 2010 - 2018, Board Member-Broadcast Audience Research Council (BARC), Board Member – Audit Bureau of Circulation (ABC), Chairman Media Abby's 2012 & 2013, Chairman - Readership Studies Council of India and Founding Chairman of the Sydenham Institute of Management’s Alumni Association.

Awards and recognition

Bhasin has won four South Asia Agency Head of the Year Awards at Campaign Asia-Pacific's Agency of the Year Awards in 2015, 2016, 2017, and 2019. He was named Network Head of the Year at the Media Ace Awards in 2018 and 2019. In 2019, he was also titled the Gamechanger by medianews4u. He was selected as MXM’s Media Person of the Year in 2016 and received the 2015 IAA Leadership Award for Media Agency Head of the Year. He was also the exchange4media - Hallmark Chairman of the Year in 2015. He is the recipient of the Business Excellence Awards for a Media CEO of the Year - India & Chairman of the Year – India in 2013, 2014, and 2015 at the UK’s Business Excellence Awards. He received the Indira Super Achiever Award in 2003 and was adjudged "Media Marketer of the Year" at the Brief Media Awards. He was also the Dentsu Aegis Network Star Performer of the Year in 2017. Bhasin was conferred a PhD (Honoris Causa) by Jharkhand Rai University, for an outstanding contribution to the Advertising & Media Industry in 2019.[1]

References

  1. ↑ "Jharkhand Rai University (JRU), Ranchi". Jharkhand Rai University. Retrieved 2023-08-01.

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