Ashish Shah
NationalityIndian
EducationMaster of Business Administration (Materials Management)
Alma materInstitute of Management Technology, Ghaziabad
Occupation(s)Co-founder & CEO, Pepperfry

Ashish Shah is an Indian entrepreneur. He is the co-founder and CEO of Pepperfry,[1][2] a Mumbai-based furniture and home décor company.[3] Before that, he headed eBay's operations in India and the Philippines.[4][5]

Education

Ashish was raised in Delhi.[6][7] He received a degree in chemical engineering from the University of Pune and later acquired a materials management degree from The Institute of Management Technology in Ghaziabad.[6]

Career

Ashish began his career in 1998 as a branch sales manager at Tradox Pigments & Chemicals.[8] In 2000, he moved on to become the regional manager for the North at ChemB.com India.[8] Between 2001 and 2004, he held various roles at different companies, including C1 (Commerce One) India Pvt. Ltd. as an associate consultant and Baazee.com as a manager in B2B Procurement.[9][8][4]

In 2004, Shah joined eBay Motors India as the Head of Sales and Operations.[10] Eventually, he also took charge of eBay Motors in both India and the Philippines from 2008.[11][9] During his time at eBay, Shah met his future business partner, Ambareesh Murty.[12]

Pepperfry

In 2011, Ashish Shah decided to leave his job as business head of eBay Motors and start his own business.[6] While searching for furniture makers for his new online furniture store, he discovered Appu Arts. Despite being new to the furniture business, he had a knack for finding the right sellers. In January 2012, Ashish Shah and his business partner, Ambareesh Murty, founded Pepperfry with 12 team members. They chose the name for its distinct Indian identity and a touch of fun.[5] Initial funding of $5 million came from Niren Shah, the Managing Director of Norwest Venture Partners India (NVP).[13][5] In 2014, Pepperfry secured a $15 million investment from NVP and Bertelsmann India Investments.[5] In 2022, Pepperfry became a publicly traded company and announced its plans for an initial public offering (IPO) in the second half of that year.[14][15]

Before taking on the role of CEO, Ashish Shah served as the COO at Pepperfry, where he oversaw operations and product management.[16][17]

In 2023, Pepperfry appointed him as the new CEO after the demise of former chief, Ambareesh Murty.[18][19]

References

  1. ↑ "Interview: Ashish Shah, Co-founder & COO, Pepperfry". Financialexpress. 2021-10-15. Retrieved 2023-10-28.
  2. ↑ "'Tech sector layoffs hit discretionary spending'". The Times of India. 2023-10-17. ISSN 0971-8257. Retrieved 2023-10-28.
  3. ↑ "Co-founder Ashish Shah is new CEO at Pepperfry". The Times of India. 2023-09-06. ISSN 0971-8257. Retrieved 2023-10-28.
  4. 1 2 Kotecha, Arushi (2017-11-28). "Pepperfry's recipe for success". mint. Retrieved 2023-10-28.
  5. 1 2 3 4 "Pepperfry: Carving out a niche". www.fortuneindia.com. 2018-09-04. Retrieved 2023-10-28.
  6. 1 2 3 Aravamudan, Sriram. "Time for lime". Bangalore Mirror. Retrieved 2023-10-28.
  7. ↑ "આ ગુજરાતીએ ઉચ્ચ પગાર છોડી શરૂ કર્યું સ્ટાર્ટઅપ, આજે ધરાવે છે 1000 કરોડનો કારોબાર". Divya Bhaskar.
  8. 1 2 3 "CXO Moves: Exec movements at Leo Burnett, Samsung, BharatPe, Twitter, Pepperfry and more". Storyboard 18 TV program. Retrieved 2023-10-28.
  9. 1 2 "eBay India has a 'mafia' all its own? Check out these movers and shakers". Zee Business. 2018-08-06. Retrieved 2023-10-28.
  10. ↑ Avlani, Shrenik (19 September 2022). "Fit to Lead | Pepperfry's Ashish Shah: "Fitness provides the necessary flexibility to zoom in and out of situations"". Moneycontrol.
  11. ↑ www.ETRetail.com. "'When you take risks, you will make mistakes':Ashish Shah, founder Pepperfry.com - ET Retail". ETRetail.com. Retrieved 2023-10-28.
  12. ↑ "How Pepperfry become India's Largest Online Furniture Store: Success Story". Suger Mint. 7 April 2022.
  13. ↑ "Pepperfry's FY22 operational loss widens on higher marketing spends". VCCircle.
  14. ↑ Kaur, Jaspreet (2022-05-21). "Ahead Of IPO, Pepperfry Converts Itself Into A Public Company". Inc42 Media. Retrieved 2023-10-28.
  15. ↑ Nandy, Madhurima (14 July 2022). "We are in the process of filing our draft prospectus: Pepperfry COO". Mint.
  16. ↑ "Pepperfry appoints co-founder Ashish Shah as new CEO; raises $23 million in fresh funding". The Times of India. 2023-09-05. ISSN 0971-8257. Retrieved 2023-10-28.
  17. ↑ "Click, buy, DIY". Outlook Business. Retrieved 2023-10-28.
  18. ↑ "Pepperfry co-founder Ambareesh Murty dies due to cardiac arrest". The Indian Express. 2023-08-08. Retrieved 2023-10-28.
  19. ↑ "Pepperfry elevates cofounder Ashish Shah to CEO following demise of Ambareesh Murty". The Economic Times. 2023-09-05. ISSN 0013-0389. Retrieved 2023-10-28.
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