Atmedia Czech is a Czech media company that commercially represents approximately 30 thematic TV stations. Most of the company's portfolio consists of localized television channels of multinational television groups that needed a partner who would help with sale of advertising space and with orientation on the Czech TV market.[1] It was founded in 2008 and currently is fourth largest television group.[2][3] Cyprus companies VM Media Investment and VME Virtual Media & Entertainment Limited are owners of Atmedia.[4]

History

Atmedia Czech started in September 2008.[5][6] It was originally part of Polish Atmedia Group and was owned by Polish company Atmedia.[7] In 2009 Atmedia represented 12 channels and became part of official measures of television ratings. Atmedia had 0.76% share. It eventually grew to approximately 30 channels and 5.8% share by 2023.[1] In 2015 Petr Majerik left the position of company's director was replaced by Michaela Vasilová.[8][9] In 2017 Atmedia was bought by Cypriot company VM Media Investment.[10] Int 2018 Cartoon Network became part of Atmedia.[11] In 2019 Atmedia acquired right to sell advertisement on Czech AMC.[12] Atmedia started cooperation with M7 Group in 2021.[13]

Channels

List of channels represented by Atmedia:[1]

References

  1. 1 2 3 "Atmedia od svého začátku zdvojnásobila TV kanály i podíl na trhu". MediaGuru.cz (in Czech). Retrieved 14 September 2023.
  2. ↑ "Atmedia už 15 let buduje (nejen) trh tematických TV stanic u nás". Parabola.cz (in Czech). 13 September 2023. Retrieved 14 September 2023.
  3. ↑ Lukášová, Hana. "Atmedia již 10 let buduje trh tematických stanic v ČR". Media Club (in Czech). Retrieved 14 September 2023.
  4. ↑ "V zastupitelství Atmedia se převáděly podíly". MediaGuru.cz (in Czech). Retrieved 14 September 2023.
  5. ↑ Venturová, Jitka (5 November 2020). "Atmedia příští rok kvůli větší poptávce zdraží reklamu o pět procent". iDNES.cz (in Czech). Retrieved 14 September 2023.
  6. ↑ Aust, Ondřej (5 January 2015). "Řízením Atmedia pověřena Vasilová". Médiář. Retrieved 14 September 2023.
  7. ↑ "Atmedia je finančně zajištěná, nezávisí na Polsku". MediaGuru.cz (in Czech). Retrieved 17 September 2023.
  8. ↑ Aust, Ondřej (5 January 2015). "Řízením Atmedia pověřena Vasilová". Médiář. Retrieved 17 September 2023.
  9. ↑ "Atmedia slaví 10 let na televizním trhu". Atmedia. Retrieved 17 September 2023.
  10. ↑ Aust, Ondřej (16 October 2017). "Atmedii kupuje kyperská VM Media Investment". Médiář. Retrieved 17 September 2023.
  11. ↑ Aust, Ondřej (7 March 2018). "Reklamu Cartoon Network bude prodávat Atmedia". Médiář. Retrieved 17 September 2023.
  12. ↑ Aust, Ondřej (2 April 2019). "AMC začíná prodávat reklamu, přes Atmedia". Médiář. Retrieved 17 September 2023.
  13. ↑ Bezděková, Kristýna (27 January 2021). "Atmedia zahajuje spolupráci se společností M7 Group". objevit.cz (in Czech). Retrieved 17 September 2023.
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